Would you like to have consistent and accurate customer data in Magento and CAS SmartWe at all times without any IT projects? That’s exactly what MARINI is for.
With MARINI, the integration of Magento and CAS SmartWe is ready to use in just a few days and grows flexibly with your requirements.
And the best part: we handle the integration for you. Our experts set up your Magento CAS SmartWe interface on your behalf or together with your team.
Important note: The video shows the integration of HubSpot with SAP C4C. Of course, connecting to Magento with CAS SmartWe and many other systems is also possible.
Magento is your e-commerce platform for demanding B2B and B2C scenarios. CAS SmartWe is your cloud-based CRM system with affordable cost-per-user, ideal for small and medium-sized businesses. Both systems know different segments of your customers, both contain valuable data, but that data doesn’t flow together.
The Magento CAS SmartWe Integration connects your shop with your CRM in real time. Shop customers, orders, and shopping carts automatically land in SmartWe. Your sales team sees who bought what, who abandoned their cart, and where opportunities are hiding. No more manual exports, no delays, no missed follow-ups.
You synchronize shop and CRM data bidirectionally, automatically, and in real time.
Automatically create shop customers as CRM contacts. Every new customer from Magento is immediately created in SmartWe, including address, email, and customer group. Your sales team starts with complete data, without manual transfers.
Transfer orders as sales opportunities to CRM. Every order from the shop lands as a sales opportunity in SmartWe. You see in real time what’s happening in the shop and can follow up strategically or pursue cross-selling.
Automatically identify and reactivate cart abandoners. Abandoned shopping carts (Quotes) from Magento trigger tasks or workflows in SmartWe. Your sales team can follow up strategically before the lead goes cold.
Enrich CRM contacts with shop history. SmartWe shows you the complete shop history for every contact: What did they buy, which categories interest them, when was the last order. You no longer work with empty contact profiles.
Synchronize newsletter opt-ins between shop and CRM. Newsletter subscribers from Magento flow into SmartWe, including consent status. You see directly who can be contacted and how, staying GDPR compliant.
Orchestrate multi-store scenarios. You operate multiple Magento stores for different countries or brands? MARINI synchronizes data from all shops with a central SmartWe CRM. You keep the overview without setting up a separate CRM per store.
The use cases on this page are not theoretical, but implementing them requires experience. You can set up integration and data management yourself through MARINI’s no-code interface, or have our team configure it for you. For implementation in your systems, we work collaboratively with you and your service providers. If you don’t yet have a suitable service provider, we’re happy to recommend an appropriate partner from our network.
Andreas Gozian, Chief Sales Officer at MARINI
Member of the Executive Board at CAS Mittelstand CRM – CAS Software AG
The partnership with MARINI offers our customers and partners new opportunities to integrate any systems quickly and flexibly. We successfully deliver both simple integrations and complex integration requirements (data management, ETL processes, etc.) together with our partner MARINI.
For: C-Level, Management, Business Development
You win more new customers from existing shop contacts. Cart abandoners and inactive customers automatically become leads in your CRM. Your sales team can follow up, create offers, or provide discounts. This increases conversion and lowers your customer acquisition costs.
You use your data for strategic decisions. Which products do which customer groups buy? Where do purchases drop off? The integration provides you with a 360-degree view of your customers, without having to piece together different dashboards.
You scale your e-commerce without manual overhead. More orders don’t mean more manual work. The integration grows with you. Multi-store scenarios, international markets, new product lines: everything stays synchronized, automatically and in real time.
For: Marketing, Sales, Customer Success, Operations
Your sales team works with current data, not outdated snapshots. Previously, your sales team got an Excel file with shop customers once a week. Today, new contacts and orders land immediately in SmartWe. That means: Faster follow-ups, fewer missed opportunities, better closing rates.
You see immediately who’s ready to buy. A customer adds three products to their cart but abandons. This automatically triggers a task in SmartWe. Your sales team calls, clarifies open questions, closes the deal. Without integration, this lead would have been lost.
You segment your target audiences based on actual buying behavior. Which customers buy regularly? Who ordered only once and then disappeared? SmartWe shows you these segments in real time, based on current shop data. You can strategically pursue cross-selling or reactivate existing customers.
You save yourself manual copy-paste between systems. Previously, you manually transferred customers from Magento to SmartWe, added order history, updated email addresses. This costs time and leads to errors. With MARINI, this happens automatically, bidirectionally, and error-free.
For: IT, Development, System Architects, Admins
You use all Magento endpoints, not just standard objects. MARINI accesses the REST API of Magento 2 (Magento 1 is also supported). Products, Categories, Customers, Orders, Quotes, Invoices, Shipments, Custom Attributes: everything available. CAS SmartWe is connected via REST API. You decide which objects to synchronize.
You configure field mapping and transformation rules without code. Magento calls it “Customer”, SmartWe calls it “Contact”. MARINI maps the fields via drag-and-drop. You can define rules: Only synchronize customers from customer group X, only orders over Y euros, only shopping carts untouched for Z days.
You resolve conflicts and duplicates automatically. What happens when a customer exists in both systems but with different email addresses? MARINI recognizes duplicates based on flexible rules (email, customer number, external ID) and synchronizes updates bidirectionally. You determine which system takes precedence in conflicts.
You monitor all data flows in real time. MARINI shows you logs, error protocols, and sync status in a clear interface. Alerts for errors, monitoring for large data volumes, manual re-syncs at the push of a button. No black box, but full transparency.
Business-critical data deserves maximum reliability. At MARINI, security isn’t an add-on—it’s our lived standard. Our security architecture at a glance:
This keeps your central data infrastructure stable, protected, and scalable at all times. Together, we’ll find the right integration and tailor it precisely to your requirements.
Typically, Customers (shop customers), Orders, Quotes (shopping carts), Newsletter Subscribers, and product interests are synchronized from Magento to CAS SmartWe. There they are mapped as contacts, sales opportunities, or activities. MARINI also supports Custom Attributes from Magento, so you can carry over individual fields.
Yes. MARINI supports both Magento 1 and Magento 2. Magento 1 has been end of life since June 2020, but is still operated by many shops. The REST API of Magento 1 is more limited than that of Magento 2, but the most important objects (Customers, Orders, Products) can be synchronized.
Yes, that’s one of MARINI’s strengths. You can connect any number of Magento instances or multi-store setups with a central CAS SmartWe. Data from all shops flows together, and you keep the overview of all customers and orders in one CRM.
You can complete the basic configuration (standard objects like Customers and Orders) yourself in a few hours. MARINI offers a no-code interface with drag-and-drop mapping. For more complex scenarios (Custom Attributes, transformation rules, multi-store), you can add MARINI Professional Services. Then the team takes over the configuration for you.
No. MARINI is a cloud-based iPaaS solution and connects via the APIs of Magento and CAS SmartWe. You don’t need to install any plugins, modules, or extensions in your systems. This makes the integration low-maintenance and upgrade-proof.
Yes. MARINI hosts all data exclusively in EU data centers (ISO 27001 certified) and is GDPR and revDSG compliant. Customer data never leaves the EU. You can synchronize consent status and newsletter opt-ins between Magento and CAS SmartWe to ensure you only contact customers who have given consent.
We have been working with MARINI for a long time and are very satisfied with the collaboration. We particularly appreciate their high level of flexibility, excellent communication, and fast response to our requirements. The platform integrates seamlessly into our dynamic environment and helps us achieve our goals efficiently. MARINI is a reliable partner, and we recommend them without reservation.
Data is only the gold of the digital age when it is integrated and consistently translated into decisions. That is exactly what MARINI stands for: we connect data sources, make data actionable, and enable purpose-driven, model-based analytics—fully aligned with the principles of Robotic Selling.
With MARINI, we use a reliable interface between our existing ERP system and HubSpot. The data exchange works seamlessly and delivers tangible added value in our day-to-day operations. We are particularly impressed by the platform’s clear structure as well as the direct and straightforward communication with the support team.
We support you in integrating Magento and CAS SmartWe. Personalized. Tailored to your goals.
