Would you like to have consistent and accurate customer data in Inxmail and Shopify at all times without any IT projects? That’s exactly what MARINI is for.
With MARINI, the integration of Inxmail and Shopify is ready to use in just a few days and grows flexibly with your requirements.
And the best part: we handle the integration for you. Our experts set up your Inxmail Shopify interface on your behalf or together with your team.
Important note: The video shows the integration of HubSpot with SAP C4C. Of course, connecting to Inxmail with Shopify and many other systems is also possible.
Inxmail is a German email marketing specialist focusing on data-driven newsletters, marketing automation, and high delivery rates. Shopify is the global leading e-commerce platform for B2B and B2C with an API-first architecture.
The Inxmail Shopify Integration connects both systems bidirectionally: store customers, orders, and product data flow into Inxmail in real-time, while tracking data (opens, clicks, bounces) and consent status flow back to CRM or marketing automation. No manual CSV exports, no outdated data.
Inxmail and Shopify form a powerful combination for data-driven e-commerce marketing. The integration automates campaigns and transactional emails based on real store data.
Reactivate cart abandoners. Abandoned checkouts automatically trigger reminder emails via Inxmail with personalized product images and prices from Shopify. Higher conversion without manual effort.
Send order confirmations and shipping information. Transactional emails (order confirmation, shipping status, return information) are sent via Inxmail Commerce with measurable deliverability. Professional branding, no system-generated emails.
Personalize product recommendations. Purchase history and product interests from Shopify flow into Inxmail and control cross-selling and upselling campaigns. More relevant newsletters, higher click rates.
Automate back-in-stock notifications. Customers are informed as soon as a desired product is available again. Triggered by Shopify inventory levels, sent via Inxmail.
Synchronize newsletter opt-ins. Marketing consent from the store is bidirectionally synchronized with Inxmail. GDPR-compliant, no duplicate registration processes.
Segmentation by purchase behavior. Shopify data (order value, product categories, purchase frequency) is used for Inxmail lists and segments. Targeted communication instead of spray-and-pray marketing.
The use cases on this page are not theoretical, but implementing them requires experience. You can set up integration and data management yourself through MARINI’s no-code interface, or have our team configure it for you. For implementation in your systems, we work collaboratively with you and your service providers. If you don’t yet have a suitable service provider, we’re happy to recommend an appropriate partner from our network.
Andreas Gozian, Chief Sales Officer at MARINI
CEO at Inxmail
Successful email marketing thrives on interesting and relevant, recipient-specific content. This requires the right content and current data from various sources such as CRM, shop systems, or other platforms. Creating relevant content from data for highly individualized emails is Inxmail’s strength. MARINI provides the necessary data for this, and that’s exactly why the combination of both systems leads to increased revenue and success.
For: C-Level, Management, Business Development
Higher conversion through automated recovery. Cart abandonment emails generate measurable additional revenue. The integration eliminates manual processes and increases marketing efficiency while simultaneously reducing operating costs.
Scalability without additional effort. As store volume grows, complexity increases. The Inxmail Shopify interface automates email workflows, ensuring that marketing and transactional emails are handled professionally even as customer numbers rise.
GDPR compliance and deliverability as a competitive advantage. Inxmail is a German provider with EU-only hosting and CSA certification. Average 98 percent delivery rate. This ensures legal compliance and inbox presence in a competitive market.
For: Marketing, Sales, Customer Success, Operations
Campaigns based on real purchase data. Instead of generic newsletters, marketing uses segmented campaigns by product category, order value, or purchase frequency. Data comes automatically from Shopify, no manual reporting.
Trigger emails without manual maintenance. Birthday emails, reactivation campaigns, or VIP offers are based on Shopify events. Marketing defines rules once, Inxmail executes automatically.
Transactional emails with branding and tracking. Order confirmations and shipping information via Inxmail instead of standard shop emails: better design, measurable performance, consistent customer experience.
Consistent opt-in management. Newsletter subscriptions from the store and unsubscribes from Inxmail are synchronized bidirectionally. Customer success has a unified view of consent status.
For: IT, Development, System Architects, Admins
REST API and webhooks for real-time synchronization. Shopify offers a GraphQL Admin API and webhooks for event-based data flows. Inxmail provides REST and SOAP APIs. MARINI orchestrates both without custom code.
Metafields and custom objects fully integrable. Shopify metafields (custom fields) and metaobjects can be synchronized. Even customer-specific data structures can be mapped.
B2B objects for Shopify Plus. Shopify Plus offers Company, CompanyLocation, and customer-specific price lists. MARINI can fully synchronize this B2B data with Inxmail, for example, for account-based campaigns.
Conflict management and duplicate prevention. Bidirectional synchronization creates conflicts (e.g., parallel unsubscribes). MARINI offers rules, logging, and alerting for consistent data flows.
Business-critical data deserves maximum reliability. At MARINI, security isn’t an add-on—it’s our lived standard. Our security architecture at a glance:
This keeps your central data infrastructure stable, protected, and scalable at all times. Together, we’ll find the right integration and tailor it precisely to your requirements.
Typically, Shopify customers are transferred as recipients to Inxmail lists, orders for transactional emails and segmentation, product data for newsletter content, and tracking data (opens, clicks, bounces) and consent status are synchronized bidirectionally. For Shopify Plus, B2B objects like Companies can also be synchronized.
Inxmail Professional (for newsletters and campaigns) and Inxmail Commerce (for transactional emails like order confirmations and shipping information) can be integrated with Shopify. MARINI has an adapter for Inxmail Professional; adapters for Commerce and New Xperience can be easily developed.
Shopify is the master for customer data, orders, product catalog, and inventory. Inxmail is the master for consent status (opt-in/opt-out), newsletter unsubscribes, and email engagement (tracking data). Synchronization occurs bidirectionally with configurable rules.
Inxmail is a German provider with EU-only hosting and CSA certification. Shopify offers GDPR-compliant data processing. MARINI synchronizes consent status bidirectionally, ensuring unsubscribes and opt-ins remain consistent across all systems.
Yes. MARINI can synchronize all Shopify metafields and metaobjects, including custom data structures. This enables flexible extensions of the standard data model without integration limitations.
Yes. MARINI can fully integrate Shopify Plus B2B-specific objects (Company, CompanyLocation, customer-specific price lists). This enables account-based campaigns and B2B transactional emails via Inxmail.
Data is only the gold of the digital age when it is integrated and consistently translated into decisions. That is exactly what MARINI stands for: we connect data sources, make data actionable, and enable purpose-driven, model-based analytics—fully aligned with the principles of Robotic Selling.
MARINI is our preferred partner for HubSpot integrations into complex system landscapes—technically strong, reliable, and ideal for joint projects.
The integration of our marketing automation (Evalanche) and Salesforce via MARINI takes our data quality to a new level and provides the basis for successful account-based marketing.
We support you in integrating Inxmail and Shopify. Personalized. Tailored to your goals.
