Would you like to have consistent and accurate customer data in Inxmail at all times without any IT projects? That’s exactly what MARINI is for.
Inxmail is a German email marketing specialist with a strong focus on deliverability, personalization, and GDPR compliance. Over 2,000 companies worldwide use the platform for newsletters, marketing automation, and transactional emails. The success of these campaigns directly depends on how current and relevant the underlying data is.
MARINI connects Inxmail with your entire system ecosystem. Contacts and consent status from the CRM, purchase history and order data from the ERP, transaction events from the shop. Bidirectional, real-time, without manual list maintenance. Tracking data (opens, clicks, bounces) flows back into your systems and makes email engagement visible to sales and service.
Without integration, every campaign is manually curated instead of data-driven. Inxmail can create highly personalized emails, perform segmentation, and send trigger-based emails. But personalization stands and falls with the data available to the platform. Manual CSV uploads are error-prone, time-consuming, and always outdated.
The alternative: CRM as the central data source for recipient data, ERP as the source for purchase history and customer relationships, shop as the trigger for transactional emails. Inxmail Professional for newsletters and campaigns, Inxmail Commerce for event-based transactional emails. All systems synchronized, all data current, all processes automated.
CEO at Inxmail
Successful email marketing thrives on interesting and relevant, recipient-specific content. This requires the right content and current data from various sources such as CRM, shop systems, or other platforms. Creating relevant content from data for highly individualized emails is Inxmail’s strength. MARINI provides the necessary data for this, and that’s exactly why the combination of both systems leads to increased revenue and success.
The following lists show a selection of the most popular Inxmail integrations with their own landing pages. MARINI can connect significantly more systems and also offers the option to develop custom adapters for custom systems, on-premise solutions, or systems not yet listed.
Synchronize recipients, consent status, and engagement data bidirectionally between CRM and Inxmail. Sales and service see email activities before the next customer contact.
Use customer data, purchase history, and transaction events from ERP systems for existing customer marketing and transactional emails. Inxmail Commerce triggers order confirmations and shipping information directly from ERP events.
Use shop events for transactional emails, abandoned cart emails, and back-in-stock notifications. Synchronize purchase history and product data for personalized cross-selling campaigns.
Explore the available standard integrations for Inxmail and activate them directly through your MARINI account.
MARINI builds custom integrations for any system with an API — proprietary developments, on-premise solutions, or unlisted systems. Delivered within days.
The following selection shows typical business processes that Inxmail customers implement with MARINI as their integration platform. The use cases are designed across systems and cover the entire customer journey.
Data-driven email marketing. Synchronize recipients from the CRM, segment with purchase data from the ERP, feed tracking data (opens, clicks, bounces) back into the CRM. No manual list reconciliation, no outdated data, no duplicates. Marketing works with the same contacts as sales and service. Consent status and unsubscriptions are current across systems and GDPR-compliant. Lead scoring considers email engagement, sales sees before the call who opened which campaign. A continuous data flow from CRM through Inxmail back to the CRM.
Transactional emails with measurable deliverability. Send order confirmations, shipping information, invoices, and status messages via Inxmail Commerce instead of through ERP or shop systems. Inxmail is CSA-certified and delivers an average deliverability rate of 98 percent. Transaction events from ERP or shop automatically trigger emails with consistent branding, tracking, and reporting. Deliverability increases, sender domain reputation remains protected, and marketing sees which transactional emails actually arrive. For SAP customers, Inxmail Commerce offers a special SAP API for direct sending from SAP systems.
Whether it’s a single process or a complex system landscape: We work with you to align your use cases and identify the right integration strategy. I look forward to the conversation.
Andreas Gozian, Chief Sales Officer at MARINI
Inxmail integration is not an industry-specific topic — it is a process-driven one. That said, the concrete requirements vary considerably: in the financial sector, the focus is on compliance, KYC processes, and regulated data flows. In mechanical engineering and manufacturing, the priorities lie in partner sales, aftermarket processes, and complex customer structures with hierarchical relationships. In the media industry, it is subscriptions, reader engagement, and multi-channel distribution that drive integration needs. The following industry pages demonstrate how MARINI addresses these requirements in practice.
MARINI is an official integration partner of Inxmail and is listed on the Inxmail website as a recommended integration platform. The adapter for Inxmail Professional is available through the Marini Integration Platform and enables the complete connection of all API endpoints. Adapters for Inxmail Commerce and Inxmail New Xperience can be developed seamlessly. All methods (read, write, update, and more) are usable, synchronization is bidirectionally configurable, and on-premise systems can also be connected.
Native connectors vs. integration platform. Inxmail offers native connectors or pre-built interfaces for some systems. These cover standard scenarios but quickly reach limits with individual requirements. MARINI as an integration platform offers flexibility for complex data flows, cross-system journeys, and individual field mappings. When Inxmail needs to be connected with multiple systems simultaneously (e.g., CRM, ERP, and shop in parallel), a central platform provides a maintainable architecture instead of multiple point-to-point connections.
Custom development vs. permanent platform. Inxmail offers a REST API and supports CSV import automation for regular data deliveries. Many companies develop their own scripts or middleware solutions to synchronize data between systems. These custom developments often work for years but tie up IT resources for maintenance, updates, and troubleshooting. MARINI takes over monitoring, error handling, logging, and adaptation to API changes. The platform grows with requirements and remains maintainable even when the original development team has long moved to other tasks.
Generic iPaaS vs. specialized solution. Generic integration platforms (Zapier, Make, Workato) also support Inxmail integrations but are primarily designed for simple trigger-action scenarios. MARINI specializes in complex B2B integrations: bidirectional synchronization, duplicate management, field validation, mapping logic, and connection of on-premise systems. For companies with hybrid IT landscapes, high data volumes, or regulatory requirements (GDPR, revDSG), a specialized platform offers the necessary control and transparency.
Business-critical data deserves maximum reliability. At MARINI, security isn’t an add-on—it’s our lived standard. Our security architecture at a glance:
This keeps your central data infrastructure stable, protected, and scalable at all times. Together, we’ll find the right integration and tailor it precisely to your requirements.
In Inxmail, recipients, lists, tracking data (opens, clicks, bounces), consent status, and in Commerce also transactions and events are typically synchronized. CRM systems deliver contacts and account data, ERP systems purchase history and customer relationships, shops order data and product information. Bidirectionally, tracking data and unsubscriptions flow back into the source systems.
Inxmail offers REST APIs for all product variants (Professional, Commerce, New Xperience). Inxmail Professional additionally supports a SOAP/Hessian API (legacy). Authentication is done via HTTP Basic Auth with API Key (keyid + secret). MARINI has already developed an adapter for Inxmail Professional. Adapters for Commerce and New Xperience can be developed seamlessly.
Inxmail Professional is the email marketing solution for newsletters and campaigns with a fixed sending time (desktop client-based). Inxmail Commerce is for event-based transactional emails without a fixed sending time (order confirmations, shipping information). Inxmail New Xperience is a web-based drag-and-drop editor for newsletter creation as a complement to Professional. MARINI has an adapter for Professional, Commerce and New Xperience can be connected seamlessly.
Yes. The Inxmail REST APIs support real-time synchronization. MARINI can exchange recipient data, tracking data, and events in real-time between Inxmail and other systems. Inxmail does not natively offer webhooks, but via API polling or event-based triggers (e.g., Commerce Events), near real-time integration can be achieved.
Inxmail is typically leading for email sending, newsletter creation, tracking (opens, clicks, bounces), deliverability, and consent management. Recipient data and segmentation criteria usually come from the CRM or ERP. The roles are clearly distributed: CRM as data hub, Inxmail as specialized email marketing platform. MARINI synchronizes bidirectionally so both systems stay current.
Yes. Inxmail is a German provider headquartered in Freiburg im Breisgau with exclusively EU hosting (server locations only in the EU). Inxmail is CSA-certified (co-founder of the Certified Senders Alliance) and GDPR compliance is a core feature of the platform. Consent management, opt-in/opt-out handling, and documentation are integrated into Inxmail. MARINI is also GDPR- and revDSG-compliant, EU-only hosting, ISO 27001-certified data center.
Yes. Inxmail Commerce offers a special SAP API for sending transactional emails from SAP systems. Via MARINI, Inxmail Professional and other Inxmail products can also be connected with SAP (S/4HANA, C4C, B1). Customer data, purchase history, and events from SAP flow into Inxmail for marketing campaigns, tracking data back into the SAP system.
Inxmail is primarily an email marketing specialist with a best-of-breed approach, while Evalanche is positioned more as a marketing automation platform with lead scoring, multi-channel campaigns, and account-based marketing. Both are German providers with GDPR focus and EU hosting. Inxmail is particularly strong in deliverability (CSA-certified, 98 percent deliverability rate) and transactional emails via Inxmail Commerce. Evalanche offers more automation workflows and lead management functions as an overall platform.
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