Would you like to have consistent and accurate customer data in HubSpot and SugarCRM at all times without any IT projects? That’s exactly what MARINI is for.
With MARINI, the integration of HubSpot and SugarCRM is ready to use in just a few days and grows flexibly with your requirements.
And the best part: we handle the integration for you. Our experts set up your HubSpot SugarCRM interface on your behalf or together with your team.
Important note: The video shows the integration of HubSpot with SAP C4C. Of course, connecting to HubSpot with SugarCRM and many other systems is also possible.
HubSpot has become a central customer platform with seven hubs. SugarCRM delivers high customizability and individual business processes. Running both systems in parallel or preparing a migration is more common than you think.
The HubSpot SugarCRM Integration synchronizes contacts, accounts, leads, and opportunities bidirectionally in real time. With mapping, validation, and duplicate detection, you maintain control over your customer data, regardless of which system is leading.
Two CRM systems sounds like overhead, but in many scenarios it’s the most pragmatic solution.
Marketing in HubSpot, Sales in SugarCRM. HubSpot Marketing Hub delivers lead generation, nurturing, and campaign attribution. SugarCRM maps complex sales processes. The integration connects both worlds without data loss.
Migration from SugarCRM to HubSpot. During the transition phase, both systems run in parallel. Leads and contacts synchronize bidirectionally until the cutover is complete.
Hub strategy: HubSpot Service Hub complements SugarCRM Sales. Service tickets, cases, and support history in HubSpot, sales pipeline in SugarCRM. The customer view remains consistent.
Dual-CRM for different business units. One business unit uses HubSpot, another uses SugarCRM. Shared contacts and accounts are automatically synchronized.
HubSpot as CMS, SugarCRM as CRM. HubSpot Content Hub handles website and content, SugarCRM handles customer management. Form submissions flow directly into the CRM.
Agency scenario: HubSpot for end clients, SugarCRM for internal processes. Agencies use HubSpot for client campaigns, SugarCRM for internal pipeline and reporting. The integration keeps lead data in sync.
The use cases on this page are not theoretical, but implementing them requires experience. You can set up integration and data management yourself through MARINI’s no-code interface, or have our team configure it for you. For implementation in your systems, we work collaboratively with you and your service providers. If you don’t yet have a suitable service provider, we’re happy to recommend an appropriate partner from our network.
Andreas Gozian, Chief Sales Officer at MARINI
Country Lead Germany & Director Corporate DACH at HubSpot Inc.
MARINI serves as a crucial partner, perfectly extending HubSpot’s capabilities for companies with complex system landscapes. Through seamless integration of SAP, legacy systems, and diverse data sources, we collectively create a true single source of truth. Particularly valuable: Our mid-market customers can retain their established IT structures while still leveraging HubSpot’s full power – with clean data, automated processes, and a 360-degree customer view that delivers measurable business results.
Principal Enterprise Account Executive DACH at HubSpot Inc.
With MARINI, our customers can get started quickly and easily, implementing their first integrations in the shortest possible time. At the same time, the platform offers the flexibility to gradually map even very complex use cases step by step. This enables us to seamlessly integrate HubSpot even in the most demanding system landscapes and deliver real added value for our customers.
Principal Partner Manager & Team Lead at HubSpot Inc.
For us at HubSpot, integrations with ERP systems like SAP S/4HANA are a daily topic. With MARINI, we have found a reliable partner for this. The connection between HubSpot and SAP S/4HANA is just one of the projects where we have brought customers to success through excellent collaboration.
For: C-Level, Executive Management, Business Development
No lost leads during migration. The transition from one CRM to another runs without data loss. Leads and opportunities remain traceable, even when both systems run in parallel.
Marketing attribution across system boundaries. Campaign performance from HubSpot is linked with won deals in SugarCRM. You see which marketing investments generate real revenue.
Flexibility in CRM decisions. You don’t have to decide between HubSpot and SugarCRM immediately. The integration enables a gradual transition or a permanent hub strategy without system constraints.
For: Marketing, Sales, Customer Success, Operations
Marketing sees sales feedback in real time. Which leads were qualified, which were rejected? Status updates from SugarCRM flow back to HubSpot for improved lead scoring.
Sales works with current marketing data. Email opens, website visits, and content downloads from HubSpot are visible in SugarCRM before the first call takes place.
Customer success knows the complete history. Support tickets from HubSpot Service Hub, sales opportunities from SugarCRM, and campaign responses from Marketing Hub: Everything in one place.
No more duplicate contacts. Duplicate detection across both systems. If a lead exists in HubSpot and is created as a contact in SugarCRM, MARINI recognizes this and prevents duplicates.
For: IT, Development, System Architects, Admins
No installation required in HubSpot or SugarCRM. MARINI connects via the REST APIs of both systems. No plugins, no extensions, no maintenance effort in the CRM systems themselves.
Custom fields and custom modules are synchronized. SugarCRM thrives on individual data models. MARINI fully maps custom modules and custom fields, not just standard objects.
Bidirectional mapping with conflict resolution. You define per field which system is leading. In case of conflicts, rules decide automatically or escalate to you.
Cloud and on-premise: Both are supported. SugarCRM on-premise? No problem. MARINI connects cloud HubSpot with on-prem SugarCRM, without VPN complexity or firewall adjustments.
Business-critical data deserves maximum reliability. At MARINI, security isn’t an add-on—it’s our lived standard. Our security architecture at a glance:
This keeps your central data infrastructure stable, protected, and scalable at all times. Together, we’ll find the right integration and tailor it precisely to your requirements.
Typically contacts, companies/accounts, leads, opportunities/deals, activities, and tasks. Custom modules and custom fields in SugarCRM are fully supported. In HubSpot, all standard and custom objects can be synchronized.
Yes, you define per field which system has authority. For marketing fields, HubSpot is often leading, for sales status SugarCRM. In case of conflicts, rules decide automatically or you are informed. Bidirectional synchronization with conflict resolution is standard.
Yes, MARINI can connect both Sugar Cloud and on-premise installations. The requirement is that the REST API is available and accessible. No installation in SugarCRM required, the connection is made via API authentication.
MARINI checks before synchronization whether a contact or account already exists in both systems. Matching is done via email address, external IDs, or other unique fields. Detected duplicates are merged or you are informed, instead of creating new records.
Absolutely. Many customers use MARINI exactly for this purpose: During migration, both systems run in parallel, data remains synchronized. After cutover, the integration can be deactivated or switched to another system.
Workflows and logic hooks in the respective systems remain unaffected. MARINI synchronizes data via the REST APIs without interfering with internal logic. If a workflow in HubSpot changes a field, this change is synchronized to SugarCRM.
MARINI is our preferred partner for HubSpot integrations into complex system landscapes—technically strong, reliable, and ideal for joint projects.
The integration of our marketing automation (Evalanche) and Salesforce via MARINI takes our data quality to a new level and provides the basis for successful account-based marketing.
With MARINI, we use a reliable interface between our existing ERP system and HubSpot. The data exchange works seamlessly and delivers tangible added value in our day-to-day operations. We are particularly impressed by the platform’s clear structure as well as the direct and straightforward communication with the support team.
We support you in integrating HubSpot and SugarCRM. Personalized. Tailored to your goals.
