Would you like to have consistent and accurate customer data in HubSpot and Shopify at all times without any IT projects? That’s exactly what MARINI is for.
With MARINI, the integration of HubSpot and Shopify is ready to use in just a few days and grows flexibly with your requirements.
And the best part: we handle the integration for you. Our experts set up your HubSpot Shopify interface on your behalf or together with your team.
Important note: The video shows the integration of HubSpot with SAP C4C. Of course, connecting to HubSpot with Shopify and many other systems is also possible.
HubSpot has become the central nervous system for customer interactions with seven hubs: Marketing Hub for lead generation and campaigns, Sales Hub for pipeline management, Service Hub for support. Shopify is the world’s leading cloud e-commerce platform with API-first architecture and an extensive app ecosystem.
The HubSpot Shopify Integration connects both worlds in real-time: shop customers, orders, and cart abandonments flow automatically into the CRM, marketing consent is synchronized, purchasing behavior triggers personalized nurturing workflows. MARINI orchestrates this data bidirectionally, with mapping, validation, and duplicate checking across system boundaries.
The integration connects e-commerce with marketing, sales, and service. Every touchpoint in the shop becomes visible in the CRM, every campaign can respond to purchasing behavior.
Automatically synchronize shop customers into the CRM. Every order automatically creates a contact in HubSpot or updates existing records. Name, email, order history, and product interests are immediately available for marketing and service. No manual data maintenance, no outdated customer views.
Reactively target cart abandoners. Abandoned checkouts automatically trigger nurturing workflows in HubSpot: personalized emails, time-delayed reminders, incentives to complete the purchase. Conversion rates increase because you reach prospects at the right moment.
Use purchasing behavior for segmentation. Which products has the customer viewed, added to cart, purchased? This data flows into HubSpot and enables precise segmentation: cross-selling campaigns, product recommendations, back-in-stock alerts. Marketing becomes data-driven instead of gut-driven.
Synchronize newsletter opt-ins between shop and CRM. Marketing consent from Shopify is automatically transferred to HubSpot and vice versa. You remain GDPR-compliant without manual reconciliation between systems. Every opt-out in the shop is immediately mirrored in the CRM.
Provide orders and customer history for service. Support teams see the complete order history from Shopify in HubSpot: order number, products, delivery status, returns. Inquiries are processed faster because all information is centrally available.
Track product interests and use for campaigns. Which products were frequently viewed but not purchased? Which collections interest specific segments? These insights flow into HubSpot and enable targeted campaigns based on actual user behavior.
The use cases on this page are not theoretical, but implementing them requires experience. You can set up integration and data management yourself through MARINI’s no-code interface, or have our team configure it for you. For implementation in your systems, we work collaboratively with you and your service providers. If you don’t yet have a suitable service provider, we’re happy to recommend an appropriate partner from our network.
Andreas Gozian, Chief Sales Officer at MARINI
Country Lead Germany & Director Corporate DACH at HubSpot Inc.
MARINI serves as a crucial partner, perfectly extending HubSpot’s capabilities for companies with complex system landscapes. Through seamless integration of SAP, legacy systems, and diverse data sources, we collectively create a true single source of truth. Particularly valuable: Our mid-market customers can retain their established IT structures while still leveraging HubSpot’s full power – with clean data, automated processes, and a 360-degree customer view that delivers measurable business results.
Principal Enterprise Account Executive DACH at HubSpot Inc.
With MARINI, our customers can get started quickly and easily, implementing their first integrations in the shortest possible time. At the same time, the platform offers the flexibility to gradually map even very complex use cases step by step. This enables us to seamlessly integrate HubSpot even in the most demanding system landscapes and deliver real added value for our customers.
Principal Partner Manager & Team Lead at HubSpot Inc.
For us at HubSpot, integrations with ERP systems like SAP S/4HANA are a daily topic. With MARINI, we have found a reliable partner for this. The connection between HubSpot and SAP S/4HANA is just one of the projects where we have brought customers to success through excellent collaboration.
For: C-Level, Executive Management, Business Development
360-degree customer view without media disruption. Orders, service tickets, campaign responses, and website behavior from all systems flow together in HubSpot. You see the complete customer lifetime value, not just isolated transactions. Decisions are based on data instead of assumptions.
Make marketing ROI measurable. Which campaign actually led to purchases? The integration connects marketing touchpoints with Shopify transactions and shows you which channels and content actually convert. Budget flows to where it generates revenue.
Scale without chaos. When the shop grows, the CRM grows with it. No manual exports, no Excel tables between systems, no delays in data maintenance. The infrastructure remains lean even as customer numbers grow.
For: Marketing, Sales, Customer Success, Operations
Personalized campaigns based on purchasing behavior. You segment based on actual purchases, not assumptions. Customers who bought product A automatically receive recommendations for product B. Cart abandoners receive time-controlled reminders. Marketing becomes automated yet personal.
Qualify leads based on shop interactions. A contact who has been in the shop three times, viewed multiple products, and added them to cart is hotter than one who only downloaded a whitepaper. HubSpot shows you these signals and enables lead scoring based on e-commerce data.
Customer service with complete order history. Support teams immediately see in HubSpot what the customer purchased when, what returns there were, and what status the last order has. Inquiries are resolved faster because all information is centrally available.
Identify churn risks early. Customers who haven’t purchased anything for three months are automatically identified and included in win-back campaigns. You respond proactively before customers churn.
For: IT, Development, System Architects, Admins
API-first architecture without installation in the shop. MARINI connects Shopify via the GraphQL Admin API without anything needing to be installed in the shop itself. No dependency on apps, no version conflicts, no performance losses in the frontend. The integration runs outside your shop infrastructure.
Fully synchronize metafields and metaobjects. Shopify allows custom data via metafields and metaobjects. MARINI can fully integrate these structures, even if they go beyond the standard. You’re not limited to predefined fields.
Orchestrate expansion stores. Shopify Plus customers often operate multiple expansion stores for different countries or B2B/B2C segments. MARINI can synchronize data from any number of Shopify instances in parallel and reconcile them with HubSpot. One CRM for all shops.
Synchronize B2B objects with HubSpot. Shopify Plus offers Company, CompanyLocation, and PriceLists for B2B scenarios. MARINI can fully map these structures with HubSpot Companies and Custom Objects, including customer-specific price lists and payment terms.
Business-critical data deserves maximum reliability. At MARINI, security isn’t an add-on—it’s our lived standard. Our security architecture at a glance:
This keeps your central data infrastructure stable, protected, and scalable at all times. Together, we’ll find the right integration and tailor it precisely to your requirements.
Typically, Customers, Orders, Products, Abandoned Checkouts, and Fulfillments are synchronized. For Shopify Plus, B2B objects like Companies, CompanyLocations, and PriceLists are added. Metafields and metaobjects can also be fully integrated if you use custom data.
The native connector synchronizes fields but has limited flexibility for mapping, transformations, and duplicate checking. Users report problems searching for order numbers and synchronizing address data. MARINI offers full control over mapping, validation, and field rules, as well as the ability to connect multiple Shopify instances to one HubSpot.
Yes. Shopify Plus customers often operate multiple expansion stores for different markets or B2B/B2C segments. MARINI can orchestrate data from any number of Shopify instances in parallel and synchronize them with HubSpot in real-time without data collisions or duplicate creation.
This depends on the data type. Shopify is the master for product display in the shop, carts, checkout, and transactions. HubSpot is the master for marketing consent, campaign responses, lead scoring, and sales activities. MARINI synchronizes bidirectionally and respects field ownership per field.
Yes. Shopify Plus offers B2B objects like Company, CompanyLocation, CompanyContact, and customer-specific PriceLists. MARINI can fully map these structures with HubSpot Companies and Custom Objects, including payment terms and price lists per location.
Duration depends on complexity: standard scenarios (Customers, Orders, Products) are productive within a few days. For Custom Objects, multiple shops, or complex mapping requirements, expect one to two weeks. MARINI handles the setup—you don’t need to develop anything yourself.
For the digital marketing of our dairy products, we successfully leverage the high-performance, flexible, and sustainable MARINI integration platform.
With MARNI, we were able to successfully optimize our digital sales processes. We were particularly impressed by the flexibility and scalability of the platform, which helped us to implement our projects quickly and efficiently.
With MARINI’s integration solutions, we eliminate customer data silos and orchestrate marketing automation campaigns seamlessly across systems.
We support you in integrating HubSpot and Shopify. Personalized. Tailored to your goals.
