Would you like to have consistent and accurate customer data in HubSpot and CAS genesisWorld at all times without any IT projects? That’s exactly what MARINI is for.
With MARINI, the integration of HubSpot and CAS genesisWorld is ready to use in just a few days and grows flexibly with your requirements.
And the best part: we handle the integration for you. Our experts set up your HubSpot CAS genesisWorld interface on your behalf or together with your team.
Important note: The video shows the integration of HubSpot with SAP C4C. Of course, connecting to HubSpot with CAS genesisWorld and many other systems is also possible.
HubSpot is the customer platform for marketing automation, sales, and service. CAS genesisWorld is the CRM built for the German Mittelstand, focusing on teamwork and usability. Both systems excel in their domain, yet without a connection, you end up with data silos, duplicate maintenance, and blind spots in sales.
The HubSpot CAS genesisWorld integration bridges this gap. Contacts, addresses, marketing activities, and sales opportunities flow automatically between both systems. Sales sees which leads marketing has generated, and marketing receives feedback on which campaigns actually drive revenue.
Connecting HubSpot and CAS genesisWorld opens up numerous possibilities to optimise the entire customer lifecycle.
Synchronise contacts and addresses bidirectionally. Contacts from HubSpot (Contacts and Companies) are automatically matched with addresses and contacts in CAS genesisWorld. Changes in one system land in the other in real time. No more duplicate data entry.
Transfer marketing activities to the CRM. Email opens, clicks, form submissions, and page visits from HubSpot become visible in the CAS genesisWorld record. Sales knows what the prospect is interested in before picking up the phone.
Pass lead scoring to sales. HubSpot evaluates the engagement of each lead. This score is displayed in CAS genesisWorld, so sales can focus their time on the hottest leads.
Mirror sales opportunities from CRM to HubSpot. Opportunities from CAS genesisWorld can be reflected as deals in HubSpot. This way, marketing sees how leads move through the pipeline.
Synchronise campaign memberships. Which contacts belong to which campaign? The integration keeps both systems in sync, ensuring accurate reporting and segmentation.
Align opt-in and consent status. GDPR consents are synchronised bidirectionally. No one receives emails they have not agreed to.
Beyond these, many more scenarios are possible. The integration grows with your requirements.
The use cases on this page are not theoretical, but implementing them requires experience. You can set up integration and data management yourself through MARINI’s no-code interface, or have our team configure it for you. For implementation in your systems, we work collaboratively with you and your service providers. If you don’t yet have a suitable service provider, we’re happy to recommend an appropriate partner from our network.
Andreas Gozian, Chief Sales Officer at MARINI
Country Lead Germany & Director Corporate DACH at HubSpot Inc.
MARINI serves as a crucial partner, perfectly extending HubSpot’s capabilities for companies with complex system landscapes. Through seamless integration of SAP, legacy systems, and diverse data sources, we collectively create a true single source of truth. Particularly valuable: Our mid-market customers can retain their established IT structures while still leveraging HubSpot’s full power – with clean data, automated processes, and a 360-degree customer view that delivers measurable business results.
Member of the Executive Board at CAS Mittelstand CRM – CAS Software AG
The partnership with MARINI offers our customers and partners new opportunities to integrate any systems quickly and flexibly. We successfully deliver both simple integrations and complex integration requirements (data management, ETL processes, etc.) together with our partner MARINI.
Principal Enterprise Account Executive DACH at HubSpot Inc.
With MARINI, our customers can get started quickly and easily, implementing their first integrations in the shortest possible time. At the same time, the platform offers the flexibility to gradually map even very complex use cases step by step. This enables us to seamlessly integrate HubSpot even in the most demanding system landscapes and deliver real added value for our customers.
Principal Partner Manager & Team Lead at HubSpot Inc.
For us at HubSpot, integrations with ERP systems like SAP S/4HANA are a daily topic. With MARINI, we have found a reliable partner for this. The connection between HubSpot and SAP S/4HANA is just one of the projects where we have brought customers to success through excellent collaboration.
For: C-Level, Managing Directors, Business Development
Finally measure marketing ROI. When marketing leads can be tracked all the way to closed deals in CAS genesisWorld, you can quantify the actual contribution of campaigns. Budget discussions gain a factual foundation.
Boost sales efficiency. Duplicate data entry costs time and energy. Automatic synchronisation frees your team from routine tasks and reduces errors caused by manual transfers.
Scale without switching systems. You do not have to choose between HubSpot and CAS genesisWorld. Both systems retain their strengths while working together. This protects your existing investments.
For: Marketing, Sales, Customer Success, Operations
Marketing: Campaigns based on real CRM data. Instead of relying solely on HubSpot data, you leverage information from CAS genesisWorld for more precise segmentation. Existing customers, industries, regions: everything is available for targeting.
Sales: Engagement history at a glance. Before you pick up the phone, you see in CAS genesisWorld which emails were opened, which pages were visited, and how high the lead score is. The conversation starts informed.
Customer Success: No more surprises. When an existing customer suddenly becomes active on the website again or opens mailings, that is a signal. The integration makes these signals visible in the CRM before the customer calls.
Operations: One truth for all reports. Whether it is the marketing dashboard in HubSpot or the sales report in CAS genesisWorld: the numbers match because the data is in sync.
For: IT, Development, System Architects, Admins
No installation in your systems required. MARINI connects via the APIs of HubSpot and CAS genesisWorld. No plugins, add-ons, or agents are installed in your systems. This simplifies updates and reduces security risks.
On-premise CAS genesisWorld? No problem. Many CAS installations run on-premises. MARINI can securely connect to these systems without requiring changes to your infrastructure.
Bidirectional real-time synchronisation. The integration runs in real time or at defined intervals. Conflicts are resolved through clear rule sets. Logs and monitoring keep you informed at all times.
Custom objects are supported. Both HubSpot and CAS genesisWorld allow custom objects. The MARINI integration handles these custom objects just like standard entities.
Business-critical data deserves maximum reliability. At MARINI, security isn’t an add-on—it’s our lived standard. Our security architecture at a glance:
This keeps your central data infrastructure stable, protected, and scalable at all times. Together, we’ll find the right integration and tailor it precisely to your requirements.
Typically, Contacts and Companies from HubSpot are matched with addresses and contacts in CAS genesisWorld. Additionally, marketing activities such as email opens and clicks, lead scoring values, campaign memberships, and sales opportunities are synchronised. Custom objects are also supported.
Many CAS genesisWorld installations run on-premises. MARINI can securely connect to these systems without requiring installations in the CAS system. The connection is established through the CAS REST API.
This depends on the use case. Often, CAS genesisWorld is the leading system for master data such as addresses and sales opportunities, while HubSpot leads for marketing activities, lead scoring, and campaigns. The MARINI platform allows flexible configuration on a per-field basis.
No. MARINI connects exclusively via the APIs of both systems. No plugins, add-ons, or agents are installed. This means less maintenance effort and no restrictions when updating your systems.
With clear requirements and working credentials, an initial integration can be up and running within a few days. More complex scenarios involving custom objects or specific mapping rules require additional time. MARINI offers professional services for consulting and implementation.
Yes. The MARINI platform is GDPR and revDSG compliant, with EU-only hosting in an ISO 27001-certified data centre. Consent status and opt-in information can be synchronised bidirectionally to keep communications compliant.
With MARINI, we use a reliable interface between our existing ERP system and HubSpot. The data exchange works seamlessly and delivers tangible added value in our day-to-day operations. We are particularly impressed by the platform’s clear structure as well as the direct and straightforward communication with the support team.
Data is only the gold of the digital age when it is integrated and consistently translated into decisions. That is exactly what MARINI stands for: we connect data sources, make data actionable, and enable purpose-driven, model-based analytics—fully aligned with the principles of Robotic Selling.
With MARINI’s integration solutions, we eliminate customer data silos and orchestrate marketing automation campaigns seamlessly across systems.
We support you in integrating HubSpot and CAS genesisWorld. Personalized. Tailored to your goals.
