Would you like to have consistent and accurate customer data in Evalanche and Shopify at all times without any IT projects? That’s exactly what MARINI is for.
With MARINI, the integration of Evalanche and Shopify is ready to use in just a few days and grows flexibly with your requirements.
And the best part: we handle the integration for you. Our experts set up your Evalanche Shopify interface on your behalf or together with your team.
Important note: The video shows the integration of HubSpot with SAP C4C. Of course, connecting to Evalanche with Shopify and many other systems is also possible.
Shopify is the world’s leading e-commerce platform with an API-first architecture, extensive app ecosystem, and cloud-only operation. It offers everything from product catalogs and order management to B2B functionality (Shopify Plus). Evalanche is the German marketing automation platform for email marketing, lead management, and campaign automation with a focus on GDPR compliance and B2B.
The Evalanche Shopify integration synchronizes customer data, orders, abandoned carts, and product interests in real-time between shop and marketing automation. This creates automated campaigns based on actual purchasing behavior: welcome series after the first order, abandoned cart emails, back-in-stock triggers, and cross-selling based on real purchases. Marketing becomes measurably more efficient, customers receive relevant communication at the right time.
Marketing automation only works when campaigns are based on real data. Without integration, every email campaign is a shot in the dark.
Use purchase behavior as triggers. Orders, cart abandonments, product views, and category interests automatically trigger personalized email sequences. No more manual list exports.
Segmentation based on purchase data. First-time buyers, repeat customers, high-value customers, and inactive users are automatically segmented into Evalanche pools. Campaigns become more precise, response rates increase.
Transactional emails with tracking. Order confirmations, shipping notifications, and invoices run through Evalanche. You can measure opens, clicks, and engagement instead of sending emails blindly.
Product recommendations based on purchases. Cross-selling and upselling only work when you know what the customer has already bought. Evalanche knows the order history and suggests matching products.
Synchronize consent management. Newsletter opt-ins from the shop are transferred to Evalanche. Opt-outs from Evalanche flow back to the shop. GDPR-compliant communication without media breaks.
Automate lifecycle marketing. From first visit through purchase to reactivation: Evalanche orchestrates the entire customer journey based on real shop data.
The use cases on this page are not theoretical, but implementing them requires experience. You can set up integration and data management yourself through MARINI’s no-code interface, or have our team configure it for you. For implementation in your systems, we work collaboratively with you and your service providers. If you don’t yet have a suitable service provider, we’re happy to recommend an appropriate partner from our network.
Andreas Gozian, Chief Sales Officer at MARINI
Co-CEO at SC-Networks GmbH (Evalanche)
With MARINI’s solutions, we integrate Evalanche quickly, easily, and with absolute security into complex system landscapes. The combination of reliable technology and inspiring people makes our collaboration truly unique.
Co-CEO at SC-Networks GmbH (Evalanche)
At SC-Networks, we see managing the customer journey through an integrated platform as the future of marketing. Evalanche and MARINI are an absolute dream team in this regard!
For: C-Level, Management, Business Development
E-commerce marketing becomes measurable. Campaigns are no longer launched based on gut feeling but on purchase data, cart values, and customer lifetime value. You see which email campaigns generate revenue and which don’t.
Increase customer lifetime value. Repeat purchase rates and cart sizes increase when customers receive the right product recommendations at the right time. Marketing automation increases the value of each customer without additional personnel costs.
Use marketing budget more efficiently. Instead of sending broad newsletters to everyone, highly personalized campaigns are delivered to precise segments. Less waste, higher conversion, better ROI.
For: Marketing, E-Commerce Managers, Customer Success, CRM
Automatically reactivate cart abandoners. Abandoned checkouts immediately trigger a multi-stage email series with personalized product images and discount codes. No more manual lists, no missed opportunities.
Track and use product interest. You see which products the customer has viewed, added to cart, or purchased. Based on this, automatic nurturing sequences are deployed that match their exact interests.
Automate lifecycle campaigns. New customers receive a welcome series, existing customers get cross-selling suggestions, inactive customers are reactivated with win-back campaigns. Everything based on real shop data, fully automated.
Bidirectionally synchronize consent status. Opt-ins from the shop flow directly into Evalanche. Opt-outs from emails are immediately saved in the shop. No more GDPR risks from outdated lists.
For: IT, Development, System Architects, Admins
API-first instead of plugin chaos. The integration runs via Shopify GraphQL Admin API and Evalanche SOAP API. No installation in the shop needed, no plugin that breaks with every Shopify update. External connection via MARINI.
Real-time synchronization via webhooks. Shopify webhooks trigger synchronization immediately on orders, checkouts, and customer changes. Evalanche always works with current data, without delay.
Mapping for all Evalanche pools. MARINI supports simultaneous synchronization with multiple Evalanche pools. In multi-tenant setups, pool aliases are correctly considered. Flexible rule sets control which customers go into which pool.
Custom objects for account-based marketing. Evalanche natively only offers profile-centric data. MARINI enables custom objects to map Shopify B2B data (Companies, CompanyLocations in Shopify Plus) as separate entities and link them with Evalanche profiles.
Business-critical data deserves maximum reliability. At MARINI, security isn’t an add-on—it’s our lived standard. Our security architecture at a glance:
This keeps your central data infrastructure stable, protected, and scalable at all times. Together, we’ll find the right integration and tailor it precisely to your requirements.
Typically, customers (contacts), newsletter opt-ins, orders, abandoned checkouts, product views, cart contents, and consent status are synchronized. Evalanche can then control segmentation, scoring, and campaigns based on real purchase behavior. With Shopify Plus, B2B objects like Companies can also be integrated via MARINI Custom Objects.
Shopify is the master for customer base, product presentation, and orders. Evalanche is the master for marketing consent, scoring, and email engagement. The integration is bidirectional: customer data and order history flow from Shopify to Evalanche, opt-outs and engagement data back to the shop. This way both systems work with current data.
Yes. MARINI supports all Shopify editions, including Shopify Plus with B2B functionality (Companies, CompanyLocations, PriceLists). With Expansion Stores (multiple Shopify instances for different countries or segments), MARINI can connect and orchestrate all instances in parallel. Each instance is treated as its own source.
Opt-ins from Shopify (newsletter checkbox at checkout or forms) are automatically transferred to Evalanche. Opt-outs from Evalanche mailings are bidirectionally synchronized back to Shopify, ensuring no marketing emails are sent to unsubscribed contacts. This guarantees GDPR-compliant communication without manual list maintenance.
Yes. Order confirmations, shipping notifications, and invoices can be sent via Evalanche instead of Shopify standard emails. The advantage: all emails have consistent branding, and you can measure opens, clicks, and engagement. The integration triggers Evalanche mailings based on Shopify order and fulfillment events.
The integration uses the Shopify GraphQL Admin API and webhooks for real-time events (orders, checkouts, customer changes). Evalanche is connected via the SOAP API. MARINI orchestrates the data flow bidirectionally. No plugin installation in the shop is required, the connection is made externally via API. This prevents compatibility issues with Shopify updates.
With MARINI, we use a reliable interface between our existing ERP system and HubSpot. The data exchange works seamlessly and delivers tangible added value in our day-to-day operations. We are particularly impressed by the platform’s clear structure as well as the direct and straightforward communication with the support team.
Data is only the gold of the digital age when it is integrated and consistently translated into decisions. That is exactly what MARINI stands for: we connect data sources, make data actionable, and enable purpose-driven, model-based analytics—fully aligned with the principles of Robotic Selling.
We have been working with MARINI for a long time and are very satisfied with the collaboration. We particularly appreciate their high level of flexibility, excellent communication, and fast response to our requirements. The platform integrates seamlessly into our dynamic environment and helps us achieve our goals efficiently. MARINI is a reliable partner, and we recommend them without reservation.
We support you in integrating Evalanche and Shopify. Personalized. Tailored to your goals.
