Would you like to have consistent and accurate customer data in Evalanche and SAP Sales Cloud V2 at all times without any IT projects? That’s exactly what MARINI is for.
With MARINI, the integration of Evalanche and SAP Sales Cloud V2 is ready to use in just a few days and grows flexibly with your requirements.
And the best part: we handle the integration for you. Our experts set up your Evalanche SAP Sales Cloud V2 interface on your behalf or together with your team.
Important note: The video shows the integration of HubSpot with SAP C4C. Of course, connecting to Evalanche with SAP Sales Cloud V2 and many other systems is also possible.
Evalanche is the GDPR-compliant marketing automation platform from Germany: email marketing, lead scoring, campaign automation, and account-based marketing. SAP Sales Cloud V2 is the next generation of SAP’s CRM, featuring a modern interface, AI-powered guided selling, and native S/4HANA integration.
The Evalanche SAP Sales Cloud V2 integration connects both worlds in real time. Leads, scoring values, campaign engagement, and consent status flow bidirectionally between marketing and sales. Both teams work from the same data foundation and respond faster to customer interest.
Connecting marketing automation and CRM is not an end in itself. It is about concrete processes that, without integration, run manually, are error-prone, and simply too slow.
Hand off qualified leads in real time. As soon as a lead reaches the defined score in Evalanche, it is automatically passed to SAP Sales Cloud V2 along with its activity history and pool membership. Sales sees immediately which lead is hot and can act before the interest cools down.
Transfer lead scoring to the CRM. Profile and activity scores from Evalanche are continuously updated in Sales Cloud V2. Your sales team prioritizes based on data rather than gut feeling. And marketing can clearly demonstrate its contribution to the pipeline.
Make marketing activities visible in the CRM. Email opens, clicks, form submissions, and downloads appear directly in the Sales Cloud V2 record. Sales knows a contact’s engagement level before picking up the phone.
Use CRM data for segmentation. Account data, opportunity status, and revenue information from SAP Sales Cloud V2 flow into Evalanche. Marketing segments campaigns based on real sales data, resulting in significantly better response rates.
Synchronize opt-in and opt-out. Consent status is aligned bidirectionally between Evalanche and Sales Cloud V2. Both systems operate on the same consent foundation, ensuring GDPR-compliant communication and minimizing legal risk.
Enable account-based marketing. Evalanche natively follows a profile-centric approach. Through MARINI custom objects, accounts are mapped as a separate entity and linked to Evalanche profiles. Profile scores can be aggregated at the account level, allowing you to measure account engagement and run targeted ABM campaigns based on CRM data.
The use cases on this page are not theoretical, but implementing them requires experience. You can set up integration and data management yourself through MARINI’s no-code interface, or have our team configure it for you. For implementation in your systems, we work collaboratively with you and your service providers. If you don’t yet have a suitable service provider, we’re happy to recommend an appropriate partner from our network.
Andreas Gozian, Chief Sales Officer at MARINI
Co-CEO at SC-Networks GmbH (Evalanche)
With MARINI’s solutions, we integrate Evalanche quickly, easily, and with absolute security into complex system landscapes. The combination of reliable technology and inspiring people makes our collaboration truly unique.
Co-CEO at SC-Networks GmbH (Evalanche)
At SC-Networks, we see managing the customer journey through an integrated platform as the future of marketing. Evalanche and MARINI are an absolute dream team in this regard!
For: C-Level, Executive Leadership, Business Development
Faster lead response increases close rates. Studies show that 50% of deals go to the vendor who responds first. When qualified leads are handed off from marketing to sales in real time, response time drops from hours to seconds. That is a direct lever on revenue.
Marketing ROI becomes measurable. The bidirectional Evalanche SAP Sales Cloud V2 integration makes it possible to trace which campaign contributed to which opportunity. Marketing shifts from a cost center to a measurable revenue source. Budget decisions are based on data, not assumptions.
Future-proof architecture. SAP Sales Cloud V2 is SAP’s ground-up rebuild on the Business Technology Platform. MARINI connects directly to the OData v4 API and scales with you as additional systems come into play. Whether ERP, e-commerce, or data quality: the integration extends without starting from scratch.
For: Marketing, Sales, Customer Success, Operations
Marketing targets campaigns with real CRM data. Instead of guessing at audiences, you use account status, pipeline stage, and revenue data from Sales Cloud V2 for segmentation in Evalanche. The result: campaigns that are relevant because they reflect the current state of the customer relationship.
Sales sees the complete engagement picture. Before the call, your sales rep knows which emails were opened, which whitepapers were downloaded, and which forms were submitted. This transparency fundamentally changes the quality of the first conversation.
Consent stays consistent. Opt-in changes in Evalanche reach Sales Cloud V2 automatically, and vice versa. No sales rep accidentally contacts someone who has unsubscribed. That saves more than just legal headaches: it also protects the customer relationship.
ABM becomes actionable. With MARINI custom objects, you can leverage account-based marketing even with Evalanche. Scores are aggregated at the account level, allowing you to identify the most promising accounts and engage them with precision.
For: IT, Development, System Architects, Admins
Direct API connection without a middleware chain. MARINI connects directly to the Evalanche REST API and the OData v4 API of SAP Sales Cloud V2. No SAP CPI is required, and no installation is needed in either system. Configuration is handled through a no-code interface with logs, monitoring, and alerts.
Bidirectional real-time synchronization. Changes in Evalanche or Sales Cloud V2 are detected and synchronized in real time. Conditions and field rules let you control which data flows where and when. Conflicts are resolved rule-based, and duplicates are checked automatically.
All fields and custom objects. MARINI synchronizes all standard and custom fields in both systems. Since Evalanche does not natively offer custom objects, MARINI custom objects allow you to map additional entities such as accounts. Custom modules in Sales Cloud V2 are also fully supported.
GDPR-compliant and secure. Evalanche and MARINI are hosted in Germany in ISO 27001-certified data centers. SAP Sales Cloud V2 runs in the SAP Cloud. Data transfer is encrypted, and consent status is synchronized bidirectionally. No data leaves the EU.
Business-critical data deserves maximum reliability. At MARINI, security isn’t an add-on—it’s our lived standard. Our security architecture at a glance:
This keeps your central data infrastructure stable, protected, and scalable at all times. Together, we’ll find the right integration and tailor it precisely to your requirements.
Typically, profiles (contacts), scoring values, pool memberships, activity data (opens, clicks, form submissions), and consent status are synchronized. On the SAP side, accounts, contacts, leads, opportunities, and activities flow as well. Through MARINI custom objects, additional entities such as accounts for ABM scenarios can be mapped.
No. MARINI connects directly to the OData v4 API of SAP Sales Cloud V2 and the REST API of Evalanche. SAP Cloud Platform Integration is not required. This reduces complexity, cost, and dependencies in your system landscape.
V2 is a complete rebuild on the SAP Business Technology Platform (BTP). It offers a more modern UX, AI-powered guided selling, OData v4 APIs, and better native integration with S/4HANA. Not all customers have migrated yet. MARINI supports both versions.
Evalanche natively follows a profile-centric approach and does not offer a separate account entity. Through MARINI custom objects, ABM becomes possible: accounts are created as their own entity and linked to Evalanche profiles. Profile scores can be aggregated at the account level to measure account engagement.
Evalanche and MARINI are German providers hosted in ISO 27001-certified data centers in Germany. Consent status is synchronized bidirectionally, ensuring that opt-in and opt-out are consistent across both systems. No data leaves the EU.
Yes. MARINI supports synchronization with many pools at once. In multi-tenant setups, pool aliases are correctly mapped. This allows you to cleanly represent even complex organizational structures with multiple business units.
The integration of our marketing automation (Evalanche) and Salesforce via MARINI takes our data quality to a new level and provides the basis for successful account-based marketing.
MARINI is our preferred partner for HubSpot integrations into complex system landscapes—technically strong, reliable, and ideal for joint projects.
We have been working with MARINI for a long time and are very satisfied with the collaboration. We particularly appreciate their high level of flexibility, excellent communication, and fast response to our requirements. The platform integrates seamlessly into our dynamic environment and helps us achieve our goals efficiently. MARINI is a reliable partner, and we recommend them without reservation.
We support you in integrating Evalanche and SAP Sales Cloud V2. Personalized. Tailored to your goals.
