Would you like to have consistent and accurate customer data in Evalanche and SAP S/4HANA at all times without any IT projects? That’s exactly what MARINI is for.
With MARINI, the integration of Evalanche and SAP S/4HANA is ready to use in just a few days and grows flexibly with your requirements.
And the best part: we handle the integration for you. Our experts set up your Evalanche SAP S/4HANA interface on your behalf or together with your team.
Important note: The video shows the integration of HubSpot with SAP C4C. Of course, connecting to Evalanche with SAP S/4HANA and many other systems is also possible.
Evalanche is a German marketing automation platform for email marketing, lead management, and campaign automation. With a strong focus on GDPR compliance and B2B processes, Evalanche helps marketing teams systematically qualify and nurture leads. SAP S/4HANA is SAP’s intelligent ERP suite for finance, supply chain, manufacturing, and procurement, powered by an in-memory database.
The Evalanche SAP S/4HANA integration connects marketing intelligence with operational ERP truth. Business partners from SAP become available for personalized campaigns in Evalanche, while scoring values, activity data, and qualified leads automatically flow back into the ERP. This creates a closed loop between marketing engagement and sales processes.
Linking marketing automation with ERP opens new possibilities for data-driven customer marketing and automated lead processes.
Leverage business partners for campaigns. Business partners from SAP S/4HANA automatically become available as profiles in Evalanche. Reach existing customers with personalized campaigns without manually transferring data or risking duplicates.
Customer marketing based on purchase data. Customer data and purchase history from the ERP enable targeted retention campaigns. Upselling and cross-selling are based on actual transaction data rather than assumptions.
Event-based triggers from the ERP. ERP events such as orders, contract renewals, or payment receipts automatically trigger marketing automations. Relevant communication reaches the customer at exactly the right moment.
Sync lead scoring back to the ERP. Scoring values and qualification status from Evalanche become visible directly in the SAP record. Finance and sales prioritize contacts based on actual marketing engagement.
Make marketing activities transparent. Email opens, clicks, and form submissions are documented on the business partner record. Anyone calling a customer already knows their digital engagement before the conversation.
Synchronize consent status for GDPR compliance. Opt-in and opt-out flow bidirectionally between Evalanche and SAP. Both systems work with the same consent status, ensuring legally compliant communication.
The use cases on this page are not theoretical, but implementing them requires experience. You can set up integration and data management yourself through MARINI’s no-code interface, or have our team configure it for you. For implementation in your systems, we work collaboratively with you and your service providers. If you don’t yet have a suitable service provider, we’re happy to recommend an appropriate partner from our network.
Andreas Gozian, Chief Sales Officer at MARINI
Co-CEO at SC-Networks GmbH (Evalanche)
With MARINI’s solutions, we integrate Evalanche quickly, easily, and with absolute security into complex system landscapes. The combination of reliable technology and inspiring people makes our collaboration truly unique.
Co-CEO at SC-Networks GmbH (Evalanche)
At SC-Networks, we see managing the customer journey through an integrated platform as the future of marketing. Evalanche and MARINI are an absolute dream team in this regard!
For: C-Level, Executive Management, Business Development
Marketing ROI becomes measurable. When scoring data and campaign attribution land in the ERP, marketing’s impact on revenue can be quantified concretely. Budget decisions are based on facts rather than gut feeling.
Customer lifetime value increases. Customer marketing based on actual purchase data generates more relevant offers. Customers who are approached at the right time with the right content buy more frequently and stay longer.
Time-to-revenue shortens. Qualified leads reach sales faster and with more context. Fewer manual handoffs mean shorter sales cycles and faster closes.
For: Marketing, Sales, Customer Success, Operations
Marketing segments based on ERP data. Revenue tiers, product groups, and purchase frequency from SAP are available for campaign segmentation. Campaigns become more relevant because they’re based on actual business data.
Sales sees marketing engagement before the call. Scoring values, opened emails, and clicked links appear directly on the business partner record. Anyone making a call already knows which topics interest the customer.
No more manual data transfers. Leads flow automatically from Evalanche to the ERP, master data automatically from the ERP to Evalanche. Marketing teams spend their time on campaigns instead of Excel imports.
Transactional emails become measurable. Order confirmations, shipping notifications, and invoice alerts run through Evalanche. Consistent branding and complete tracking for all customer communication.
For: IT, Development, System Architects, Admins
Direct API connection without SAP installation. MARINI communicates directly with SAP S/4HANA’s OData APIs. No components are installed in the SAP system, no BAdIs implemented, no transports imported. This reduces risk and accelerates go-live.
On-premises and cloud equally supported. SAP S/4HANA is frequently operated on-premises environments. MARINI securely connects these systems as well. Cloud, hybrid, and on-prem are all supported equally.
All Evalanche pools and tenants. MARINI synchronizes with many pools simultaneously and correctly handles pool aliases in multi-tenant setups. Multi-tenant architectures work without workarounds.
Real-time synchronization with complete monitoring. Changes are transferred in real time. Logs, alerts, and a central dashboard show the status of all synchronizations at any time. Errors are detected before they become problems.
Business-critical data deserves maximum reliability. At MARINI, security isn’t an add-on—it’s our lived standard. Our security architecture at a glance:
This keeps your central data infrastructure stable, protected, and scalable at all times. Together, we’ll find the right integration and tailor it precisely to your requirements.
Evalanche typically synchronizes profiles (contacts), pool memberships, scoring values, activity data such as opens, clicks, and form submissions, as well as consent status. From SAP S/4HANA, business partners, customer data, and transactional information flow to Evalanche. The exact data objects depend on the use case and can be configured flexibly.
MARINI connects Evalanche and SAP S/4HANA via their native REST and OData APIs. No installation in the source systems is required. Configuration is done through a no-code interface where mapping, field rules, and synchronization direction are defined. Webhooks enable event-based real-time synchronization for profile changes and activities.
Yes, MARINI supports all SAP S/4HANA deployment variants: Cloud Public Edition, Cloud Private Edition, and on-premises. On-prem systems environments are securely connected without requiring installations in the SAP system. The connection is established via the available APIs.
MARINI supports synchronization with many Evalanche pools simultaneously. In multi-tenant setups, pool aliases are correctly handled. This enables complex multi-tenant architectures, as commonly found in companies with multiple brands or business units.
SAP S/4HANA is typically the master for master data such as business partners, product master data, prices, and financial data. Evalanche is the master for marketing activities, scoring, email engagement, and consent management. The synchronization direction is configured per attribute, ensuring each field is maintained by the correct system.
Yes, both Evalanche and MARINI are German providers with hosting in Germany. Evalanche is ISO 27001 certified and offers native consent management with opt-in and opt-out tracking. MARINI is GDPR and revDSG compliant with EU-only hosting in an ISO 27001 certified data center. Bidirectional consent synchronization ensures both systems always work with the same consent status.
With MARNI, we were able to successfully optimize our digital sales processes. We were particularly impressed by the flexibility and scalability of the platform, which helped us to implement our projects quickly and efficiently.
With MARINI, we use a reliable interface between our existing ERP system and HubSpot. The data exchange works seamlessly and delivers tangible added value in our day-to-day operations. We are particularly impressed by the platform’s clear structure as well as the direct and straightforward communication with the support team.
For the digital marketing of our dairy products, we successfully leverage the high-performance, flexible, and sustainable MARINI integration platform.
We support you in integrating Evalanche and SAP S/4HANA. Personalized. Tailored to your goals.
