Would you like to have consistent and accurate customer data in Evalanche and SAP C4C at all times without any IT projects? That’s exactly what MARINI is for.
With MARINI, the integration of Evalanche and SAP C4C is ready to use in just a few days and grows flexibly with your requirements.
And the best part: we handle the integration for you. Our experts set up your Evalanche SAP C4C interface on your behalf or together with your team.
Important note: The video shows the integration of HubSpot with SAP C4C. Of course, connecting to Evalanche with SAP C4C and many other systems is also possible.
Evalanche is a German marketing automation platform focused on email marketing, lead management, and GDPR compliance. SAP C4C (Sales Cloud V1) is SAP’s cloud-based CRM system for sales and service with native SAP ERP connectivity.
The Evalanche SAP C4C integration connects these two worlds in real time. Marketing-qualified leads flow automatically into the CRM, while sales data becomes available for personalized campaigns. The result is a seamless process from the first campaign to the closed deal.
The Evalanche SAP C4C connector covers all relevant scenarios where marketing and sales need to collaborate. Here are the key use cases:
Hand off qualified leads automatically. As soon as a lead reaches the defined score in Evalanche, it is created in real time as a lead or opportunity in SAP C4C. Sales receives all relevant information: scoring values, engagement history, and campaign attribution. No manual copying, no delays.
Make marketing activities visible in the CRM. Email opens, clicks, downloads, and form submissions are automatically logged on the contact record in SAP C4C. Sales can see at a glance which content resonated with the prospect and prepare conversations accordingly.
Synchronize scoring values. Profile and activity scores from Evalanche flow into SAP C4C and can be used there for prioritization and reporting. With the DataEngine activated, scores can also be aggregated on an account basis: contact scores are summed at the account level.
Leverage CRM data for campaigns. Account information, deal status, and revenue data from SAP C4C are available in Evalanche for segmentation. This allows you to address existing customers differently than prospects, and decision-makers differently than end users.
Sync opt-in and opt-out bidirectionally. Consent status is kept synchronized between both systems. Unsubscribes in Evalanche appear immediately in SAP C4C, and blocks in the CRM are transferred to Evalanche. This is not only GDPR-compliant but also protects against embarrassing communication mishaps.
Track campaign attribution. Which campaign contributed to which opportunity? The link between Evalanche campaigns and SAP C4C opportunities makes marketing ROI measurable and provides evidence for budget decisions.
The use cases on this page are not theoretical, but implementing them requires experience. You can set up integration and data management yourself through MARINI’s no-code interface, or have our team configure it for you. For implementation in your systems, we work collaboratively with you and your service providers. If you don’t yet have a suitable service provider, we’re happy to recommend an appropriate partner from our network.
Andreas Gozian, Chief Sales Officer at MARINI
Co-CEO at SC-Networks GmbH (Evalanche)
With MARINI’s solutions, we integrate Evalanche quickly, easily, and with absolute security into complex system landscapes. The combination of reliable technology and inspiring people makes our collaboration truly unique.
Co-CEO at SC-Networks GmbH (Evalanche)
At SC-Networks, we see managing the customer journey through an integrated platform as the future of marketing. Evalanche and MARINI are an absolute dream team in this regard!
For: C-Level, Executive Management, Business Development
Faster lead response, higher conversion. Studies show: whoever responds first wins the deal. With real-time synchronization between Evalanche and SAP C4C, you reduce the time between marketing qualification and sales contact from days to minutes. This directly impacts your close rate.
Marketing ROI finally measurable. End-to-end attribution from campaigns to opportunities and closed deals makes it visible which marketing investments pay off. No more feeling that marketing “somehow” helps. Now you have the numbers.
GDPR compliance without effort. Both systems are hosted in Germany and meet the highest data protection requirements. Automatic consent synchronization minimizes the risk of violations and the manual effort required to prevent them.
For: Marketing, Sales, Customer Success, Operations
Marketing: No more manual exports. Previously, the routine was: export a list, clean it up, send it to sales, follow up to confirm receipt. With the Evalanche SAP C4C integration, this happens automatically. Marketing can focus on campaigns instead of data logistics.
Sales: Context instead of cold contacts. When a lead lands in the CRM, you immediately see: Which emails were opened? Which whitepapers downloaded? What score was reached? The first conversation starts informed, not on a hunch.
Together: One language for leads. What is an MQL? When does it become an SQL? With synchronized scoring values and status definitions, marketing and sales speak the same language. This reduces friction and improves collaboration.
Customer Success: Develop existing customers strategically. Upselling and cross-selling campaigns are based on real CRM data. Who uses which product, when the contract expires, how satisfied the customer is: this information flows into marketing segmentation.
For: IT, Development, System Architects, Admins
Standardized APIs, no installation required. MARINI connects via SAP C4C’s OData REST API and Evalanche’s SOAP/REST API. Nothing needs to be installed in either system. No plugins, no agents, no security risks from third-party code.
Bidirectional real-time synchronization. Changes in one system are immediately reflected in the other. This applies to master data, activities, scores, and consent status. Webhooks and polling ensure nothing gets lost.
Flexible mapping, including custom objects. SAP C4C cleanly separates Accounts and Contacts (unlike S/4HANA with Business Partners). This structure can be mapped directly to Evalanche profiles and MARINI custom objects. Custom Business Objects in C4C are also supported.
Monitoring and logging included. Every synchronization is logged. Errors become visible immediately, not at the next audit. Alerts notify you when something goes wrong. The no-code interface allows adjustments without developer involvement.
Business-critical data deserves maximum reliability. At MARINI, security isn’t an add-on—it’s our lived standard. Our security architecture at a glance:
This keeps your central data infrastructure stable, protected, and scalable at all times. Together, we’ll find the right integration and tailor it precisely to your requirements.
In Evalanche, typically profiles (contacts), pool memberships, scoring values, activity data (opens, clicks, form submissions), and consent status are synchronized. In SAP C4C, these include Accounts, Contacts, Leads, Opportunities, Tickets, and Activities. Custom Business Objects are also supported.
Profile and activity scores from Evalanche are transferred to SAP C4C in real time and stored on the contact record. With the DataEngine activated, scores can also be aggregated at the account level: individual scores from all contacts of a company are summed at the account level to measure account engagement.
No. MARINI connects directly via the APIs of both systems. No plugins, agents, or extensions are installed in the systems. The integration runs entirely through the MARINI platform without requiring any changes to your SAP or Evalanche environment.
No. MARINI connects directly to the SAP C4C OData API. A connection via SAP CPI is not required and is typically not requested. This simplifies the setup and reduces dependencies in your system landscape.
The duration depends on the scope. For a standard integration with contacts, leads, and scoring values, a working integration within a few weeks is realistic once credentials are available. More complex scenarios with custom objects or multi-stage workflows require correspondingly more time.
SAP Sales Cloud V2 is the next generation of C4C (V1) with an expanded API architecture. Not all customers have migrated yet. MARINI supports both versions. For new projects, it should be verified which version is in use, as APIs and available endpoints differ.
Data is only the gold of the digital age when it is integrated and consistently translated into decisions. That is exactly what MARINI stands for: we connect data sources, make data actionable, and enable purpose-driven, model-based analytics—fully aligned with the principles of Robotic Selling.
With MARINI’s integration solutions, we eliminate customer data silos and orchestrate marketing automation campaigns seamlessly across systems.
With MARINI, we use a reliable interface between our existing ERP system and HubSpot. The data exchange works seamlessly and delivers tangible added value in our day-to-day operations. We are particularly impressed by the platform’s clear structure as well as the direct and straightforward communication with the support team.
We support you in integrating Evalanche and SAP C4C. Personalized. Tailored to your goals.
