Would you like to have consistent and accurate customer data in Evalanche and SAP Business One at all times without any IT projects? That’s exactly what MARINI is for.
With MARINI, the integration of Evalanche and SAP Business One is ready to use in just a few days and grows flexibly with your requirements.
And the best part: we handle the integration for you. Our experts set up your Evalanche SAP Business One interface on your behalf or together with your team.
Important note: The video shows the integration of HubSpot with SAP C4C. Of course, connecting to Evalanche with SAP Business One and many other systems is also possible.
Evalanche is a German marketing automation platform designed for B2B companies, focusing on email marketing, lead management, and campaign automation with strict GDPR compliance. SAP Business One is an ERP solution tailored for small and mid-sized companies, managing finance, sales, purchasing, and inventory.
The Evalanche SAP Business One Integration connects your marketing activities directly with your ERP backbone. Qualified leads flow automatically into SAP Business One with scoring data and engagement history, while customer and product information from your ERP enriches your marketing campaigns. This bidirectional connection eliminates manual data entry, ensures consistent customer records across both systems, and enables marketing teams to target campaigns based on real purchase history and account data.
Marketing and ERP integration creates a closed loop from first contact to closed deal and beyond. Here’s what becomes possible when both systems work together.
Lead-to-Order automation. Qualified leads from Evalanche campaigns automatically create Business Partners in SAP Business One, complete with scoring values, pool memberships, and activity history. Sales teams see exactly which emails prospects opened and which content they engaged with before the first call. When deals close, customer data flows back to Evalanche for targeted retention campaigns.
Account-Based Marketing with real ERP data. While Evalanche natively uses a profile-centric approach, MARINI Custom Objects enable true Account-Based Marketing. Account entities from SAP Business One are mapped to custom objects in MARINI, linked to Evalanche profiles via API. Profile scores aggregate at account level, giving you account engagement metrics. Target high-value customers based on purchase volume, contract status, or product mix directly from your ERP.
Customer lifecycle campaigns triggered by ERP events. Contract renewals, order milestones, or payment completions in SAP Business One trigger automated marketing workflows in Evalanche. Send personalized upsell campaigns when customers reach specific purchase thresholds, or launch win-back sequences when order frequency drops. Your marketing reacts to actual business events, not assumptions.
Product and pricing data for campaign personalization. Items and price lists from SAP Business One become available in Evalanche for dynamic content. Send targeted product recommendations based on what customers already purchased, display accurate pricing in emails, and segment campaigns by product category or inventory availability. Marketing works with real product data, not outdated spreadsheets.
Invoice and payment status visibility. Outstanding invoices and payment statuses sync from SAP Business One to Evalanche, enabling finance teams to automate dunning processes through marketing automation. Send friendly payment reminders, trigger escalation workflows for overdue accounts, or pause promotional campaigns for customers with credit issues. Finance and marketing finally coordinate.
Consent and opt-in management across systems. GDPR-compliant consent status synchronizes bidirectionally. Opt-outs captured in Evalanche update customer records in SAP Business One, ensuring no communication goes to contacts who withdrew consent. Legal teams sleep better, compliance teams have audit trails, and your brand stays protected.
The use cases on this page are not theoretical, but implementing them requires experience. You can set up integration and data management yourself through MARINI’s no-code interface, or have our team configure it for you. For implementation in your systems, we work collaboratively with you and your service providers. If you don’t yet have a suitable service provider, we’re happy to recommend an appropriate partner from our network.
Andreas Gozian, Chief Sales Officer at MARINI
Co-CEO at SC-Networks GmbH (Evalanche)
With MARINI’s solutions, we integrate Evalanche quickly, easily, and with absolute security into complex system landscapes. The combination of reliable technology and inspiring people makes our collaboration truly unique.
Co-CEO at SC-Networks GmbH (Evalanche)
At SC-Networks, we see managing the customer journey through an integrated platform as the future of marketing. Evalanche and MARINI are an absolute dream team in this regard!
For: C-Level, Managing Directors, Business Development
Prove marketing ROI with ERP data. When marketing activities connect directly to revenue data in SAP Business One, you finally measure campaign effectiveness in actual sales, not vanity metrics. See which campaigns generate paying customers, which products benefit most from marketing support, and where to allocate budget for maximum return. Your CFO will appreciate the transparency.
Accelerate lead-to-revenue velocity. The handoff from marketing to sales becomes invisible. Qualified leads appear in SAP Business One the moment they hit scoring thresholds, complete with context. Sales teams prioritize better, close faster, and waste less time on unqualified prospects. Revenue cycles compress, and forecast accuracy improves because everyone works from the same data.
Scale without proportional headcount growth. As order volumes increase, manual data entry between systems becomes unsustainable. Bidirectional integration handles the data flow automatically, whether you process 100 or 10,000 orders monthly. Your team focuses on strategic work instead of copying records between systems. Growth doesn’t require doubling your operations staff.
For: Marketing, Sales, Customer Success, Operations
Stop updating customer records in two places. Change a contact’s email in SAP Business One, and it updates in Evalanche. Add a new Business Partner after closing a deal, and the contact joins the customer nurture pool automatically. No more Friday afternoons spent reconciling duplicate records or hunting for the “real” customer data. One source of truth, synchronized in real time.
Segment campaigns using purchase behavior. Target customers who bought Product A but never tried Product B. Send exclusive offers to high-value accounts identified by revenue thresholds in SAP Business One. Build segments based on last order date, payment terms, or product categories. Marketing becomes precise instead of spray-and-pray, because you work with actual transactional data.
See marketing engagement before the sales call. When sales reps open a customer record in SAP Business One, they see which emails the prospect opened, which links they clicked, and what content they downloaded in Evalanche. Conversations start with context. Reps address actual interests instead of generic pitches, and conversion rates improve because you’re meeting customers where their attention already is.
Automate post-purchase communication. The moment an order closes in SAP Business One, Evalanche launches the onboarding sequence. Customers receive setup guides, best practice content, and timely check-ins without anyone clicking “send.” Customer success teams focus on high-touch interactions while routine communication runs automatically. Satisfaction scores improve, churn decreases.
For: IT, Development, System Architects, Admins
No plugins required in either system. MARINI connects via native APIs without installing anything in Evalanche or SAP Business One. Your systems remain clean, updates won’t break the integration, and you avoid the support nightmare of abandoned plugins. The integration lives in MARINI’s platform, not in your production environments.
Handle on-premises SAP Business One deployments. Many mid-sized companies run SAP Business One on-premises or in hybrid configurations. MARINI connects to on-prem systems just as easily as cloud instances, using the Service Layer API. You don’t need to expose internal systems to the internet or reconfigure your network security. The integration respects your infrastructure choices.
Map data flexibly between different structures. Evalanche’s profile-centric model and SAP Business One’s Business Partner structure don’t align naturally. MARINI’s mapping engine handles the transformation, including custom fields, pool memberships, and scoring values. When either system changes, you adjust mappings through the UI without touching code. Your integration adapts as business requirements evolve.
Monitor synchronization in real time. Every record sync, every API call, and every error gets logged. When something breaks, you see exactly which record caused the issue and why. Retry queues handle temporary failures automatically. Alerts notify you when manual intervention is needed. You spend less time troubleshooting and more time on strategic projects.
Business-critical data deserves maximum reliability. At MARINI, security isn’t an add-on—it’s our lived standard. Our security architecture at a glance:
This keeps your central data infrastructure stable, protected, and scalable at all times. Together, we’ll find the right integration and tailor it precisely to your requirements.
Typical synchronization includes Business Partners (customers/suppliers) from SAP Business One as Profiles in Evalanche, along with contact details, account information, and customer status. From Evalanche, profiles with scoring data, pool memberships, email engagement history, and consent status flow to SAP Business One. Sales Orders, Quotations, and Invoice statuses can also sync to enable marketing campaigns based on purchase behavior. Since Evalanche natively offers only a profile-centric entity, MARINI Custom Objects enable Account-Based Marketing by creating separate account structures linked via API.
Yes. Many companies run SAP Business One on-premises or in hybrid configurations. MARINI connects to on-prem systems using the SAP Business One Service Layer API without requiring plugins or exposing internal systems directly to the internet. The Service Layer must be installed and configured, but once available, MARINI handles the secure connection regardless of deployment model.
Evalanche natively uses only one entity for contacts, accounts, and leads within pools. MARINI Custom Objects solve this limitation by creating separate account entities in MARINI that connect to Evalanche profiles via API. This enables true Account-Based Marketing: you can map SAP Business One account data to custom objects, link multiple profiles to one account, and aggregate profile scores at account level to measure account engagement. Marketing campaigns can then target high-value accounts based on ERP data.
Typically SAP Business One leads for master data like customer records, contact details, pricing, and product information. Evalanche leads for marketing-specific data such as email engagement, scoring values, consent status, and pool memberships. The integration synchronizes bidirectionally, but you define which system is authoritative for each data type. MARINI’s conflict resolution rules ensure consistency when both systems change the same record.
Consent and opt-in status synchronizes bidirectionally. When a contact opts out in Evalanche, their preference updates in SAP Business One to prevent unintended communication from other channels. Similarly, if a customer withdraws consent through your sales team and the change is recorded in SAP Business One, Evalanche receives the update and excludes that profile from campaigns. Both systems maintain synchronized consent records, creating a complete audit trail for compliance teams.
MARINI automatically detects new fields through API metadata. When either system adds custom fields or modifies structures, MARINI presents the new fields in the mapping UI. You can include them in synchronization rules without reconfiguring the entire integration or touching code. This flexibility ensures your integration evolves with your business requirements instead of becoming rigid technical debt.
Data is only the gold of the digital age when it is integrated and consistently translated into decisions. That is exactly what MARINI stands for: we connect data sources, make data actionable, and enable purpose-driven, model-based analytics—fully aligned with the principles of Robotic Selling.
MARINI is our preferred partner for HubSpot integrations into complex system landscapes—technically strong, reliable, and ideal for joint projects.
With MARNI, we were able to successfully optimize our digital sales processes. We were particularly impressed by the flexibility and scalability of the platform, which helped us to implement our projects quickly and efficiently.
We support you in integrating Evalanche and SAP Business One. Personalized. Tailored to your goals.
