Would you like to have consistent and accurate customer data in Evalanche and Leadtributor at all times without any IT projects? That’s exactly what MARINI is for.
With MARINI, the integration of Evalanche and Leadtributor is ready to use in just a few days and grows flexibly with your requirements.
And the best part: we handle the integration for you. Our experts set up your Evalanche Leadtributor interface on your behalf or together with your team.
Important note: The video shows the integration of HubSpot with SAP C4C. Of course, connecting to Evalanche with Leadtributor and many other systems is also possible.
You generate leads through campaigns in Evalanche. The challenge: how do they reach the right sales partner quickly and automatically? Leadtributor is a lead management platform specifically for manufacturers with partner sales networks. It automatically distributes leads by region, competency, or availability and ensures no lead gets left behind.
The Evalanche Leadtributor integration connects both worlds: marketing campaigns generate qualified leads in Evalanche, MARINI synchronizes them in real-time to Leadtributor, where they’re automatically assigned to the appropriate sales partner. Information about who’s handling the lead flows back to Evalanche. Your marketing instantly knows which partner is active and can deliver personalized follow-up campaigns. Sales partners work more efficiently, end customers receive faster responses.
In practice, these scenarios emerge when marketing automation meets intelligent lead routing:
Automatically route marketing-generated leads. Leads from Evalanche campaigns (forms, landing pages, gated content) are immediately synchronized to Leadtributor. There they’re automatically assigned to the appropriate sales partner based on postal code, radius, or competency. Inside sales and marketing save time, sales partners react faster.
Use assigned partners for follow-up emails. As soon as a lead is assigned to a partner, MARINI writes this information back to Evalanche. Marketing can now send personalized follow-up emails with the responsible partner’s name and contact details. Communication remains consistent, the end customer feels well taken care of.
Increase lead quality through nurturing before partners engage. Not every lead is sales-ready immediately. Evalanche qualifies leads through scoring, activity tracking, and nurturing campaigns. Only when a lead reaches a defined score or performs a specific action is it synchronized to Leadtributor. Sales partners receive only qualified inquiries, which increases conversion rates.
Escalation management for fast response times. If a partner doesn’t process a lead within 24 hours, Leadtributor automatically forwards it to the next partner. This escalation is synchronized back to Evalanche. Marketing sees in real-time which partners are performing and which need support.
Use partner performance for targeted campaigns. Leadtributor tracks KPIs like response time, conversion rate, and feedback status. This data flows back to Evalanche and enables segmented campaigns: high-performing partners receive incentive emails, partners with low conversion rates get training content or are removed from distribution.
Multi-channel lead generation with centralized routing. Leads come from various sources: Evalanche forms, newsletter responses, event registrations, social ads. All leads flow through Evalanche to Leadtributor and are centrally distributed. Sales partners have a single point of contact, marketing maintains overview across all channels.
The use cases on this page are not theoretical, but implementing them requires experience. You can set up integration and data management yourself through MARINI’s no-code interface, or have our team configure it for you. For implementation in your systems, we work collaboratively with you and your service providers. If you don’t yet have a suitable service provider, we’re happy to recommend an appropriate partner from our network.
Andreas Gozian, Chief Sales Officer at MARINI
Co-CEO at SC-Networks GmbH (Evalanche)
With MARINI’s solutions, we integrate Evalanche quickly, easily, and with absolute security into complex system landscapes. The combination of reliable technology and inspiring people makes our collaboration truly unique.
Co-CEO at SC-Networks GmbH (Evalanche)
At SC-Networks, we see managing the customer journey through an integrated platform as the future of marketing. Evalanche and MARINI are an absolute dream team in this regard!
Gründerin und CSO at Leadtributor GmbH
Data exchange from Leadtributor to other systems such as CRM, ERP, or marketing automation is a prerequisite for our success. With MARINI, many systems can be connected to Leadtributor with ease. This way, our customers have no overhead and all data (leads, contacts, etc.) remains synchronized across all their systems at all times.
For: C-Level, Management, Business Development
Revenue through sales partners becomes measurable. You invest in marketing, generate leads, but don’t know what happens at the sales partner level? The Evalanche Leadtributor link closes the black box. You see in real-time which partners deliver, which campaigns convert, and where potential is wasted. KPIs like response time, conversion rate, and forecast data flow back into reporting.
Eliminate time and costs for lead routing. Without automation, manual lead distribution costs time and resources. Inside sales checks postal codes, researches responsibilities, sends emails. With integration, this runs fully automatically: lead comes in, is immediately assigned to the right partner, partner gets notified. Your team focuses on value-creating tasks.
Customer satisfaction increases through faster response times. 50% of deals go to the vendor who responds first. When leads wait hours for assignment or get stuck with overwhelmed partners, you lose business. Leadtributor ensures every lead reaches the right partner within minutes. Escalation ensures sluggish partners are skipped. End customers are more satisfied, conversion rates increase.
For: Marketing, Sales, Customer Success, Operations
No more manual lead transfers. Before: export leads from Evalanche, prepare CSV, import to Leadtributor or send via email to partners. After: lead is generated, automatically lands with partner. You save hours per week and avoid transfer errors.
Personalized campaigns based on partner assignment. You can now send automated emails that mention the responsible partner by name: “Your contact is Max Mustermann from Musterfirma.” Evalanche knows the assignment from Leadtributor, you simply build in corresponding placeholders. End customers feel better served, partners are relieved.
Track campaign performance across the entire funnel. You see not only how many leads a campaign generated, but also how many became opportunities and closed deals. Leadtributor tracks feedback and conversion data, MARINI plays it back to Evalanche. You can run ROI calculations at campaign level and precisely control budget.
Support sales partners with targeted content. You see which partners receive many leads but convert few. Instead of manually following up, you automate: partners with low conversion rates automatically receive training content, best practices, or reminder emails. Partners with high performance get incentive campaigns or more qualified leads.
For: IT, Development, System Architects, Admins
Bidirectional real-time synchronization without custom code. MARINI HubEngine connects the REST APIs of Evalanche and Leadtributor. Leads flow from Evalanche to Leadtributor, partner assignments and feedback status back. No custom scripting, no middleware project, no maintenance burden. You configure mappings via the MARINI interface, change field rules via drag and drop.
Flexible mapping logic for complex data structures. Evalanche works with profiles and pools, Leadtributor with leads and partners. MARINI maps fields between both systems, transforms data types, and applies validation rules. You can link multiple pools in Evalanche with different marketplaces in Leadtributor, consider pool aliases for multi-tenant setups, and use custom objects for extended data models.
Automate conflict handling and duplicate detection. What happens when a lead exists in both systems but has different data? MARINI offers conflict resolution strategies: system A leads, system B leads, newest date wins, manual review. Duplicates are detected based on defined criteria (email, customer number) and merged or ignored.
Monitoring, logs, and alerts for transparent processes. You see in real-time which leads were synchronized, where errors occurred, and how long processes take. Logs show every API request, every mapping, every conflict. For errors (e.g., API limit reached, required field missing), you receive alerts via email or webhook. You can pause, retry sync processes, or manually correct data.
Business-critical data deserves maximum reliability. At MARINI, security isn’t an add-on—it’s our lived standard. Our security architecture at a glance:
This keeps your central data infrastructure stable, protected, and scalable at all times. Together, we’ll find the right integration and tailor it precisely to your requirements.
Typically, lead data (profiles, contact information, scoring values, pool membership) is transferred from Evalanche to Leadtributor. Partner assignments, feedback status, response times, and conversion data flow back. You can also synchronize custom fields, campaign sources, and activity data. The mapping logic is fully configurable.
Yes, that’s exactly one of the main advantages. You define conditions in MARINI: only leads with scores above 50, only leads from certain pools, only leads with specific attributes are synchronized. This ensures sales partners receive only qualified inquiries. Unqualified leads remain in Evalanche and go through additional nurturing campaigns.
In real-time. As soon as a lead is generated in Evalanche (e.g., through form submission), a webhook triggers synchronization to Leadtributor. There the lead is immediately distributed according to defined rules, the partner receives a notification. The entire process takes just seconds. Faster response times mean higher conversion rates.
Leadtributor offers escalation management: if a partner doesn’t provide a status update within a defined timeframe (e.g., 24 hours), the lead is automatically forwarded to the next available partner. This escalation is synchronized back to Evalanche, so you see which partners haven’t performed. You can send automated emails to sluggish partners or remove them from distribution.
Yes, MARINI supports synchronization with many pools simultaneously. You can link different Evalanche pools with different Leadtributor marketplaces, for example by product category, region, or customer segment. For multi-tenant setups, pool aliases are correctly considered. The mapping logic is individually configurable per pool-marketplace combination.
You need active accounts with Evalanche and Leadtributor with API access. Evalanche uses a REST API, Leadtributor an Open API. MARINI HubEngine establishes the connection. No installation in the systems is necessary, no plugins, no agents. You configure the integration via the MARINI interface. MARINI handles authentication, rate limits, error handling, and monitoring.
We have been working with MARINI for a long time and are very satisfied with the collaboration. We particularly appreciate their high level of flexibility, excellent communication, and fast response to our requirements. The platform integrates seamlessly into our dynamic environment and helps us achieve our goals efficiently. MARINI is a reliable partner, and we recommend them without reservation.
With MARINI’s integration solutions, we eliminate customer data silos and orchestrate marketing automation campaigns seamlessly across systems.
For the digital marketing of our dairy products, we successfully leverage the high-performance, flexible, and sustainable MARINI integration platform.
We support you in integrating Evalanche and Leadtributor. Personalized. Tailored to your goals.
