Would you like to have consistent and accurate customer data in Evalanche at all times without any IT projects? That’s exactly what MARINI is for.
Evalanche delivers marketing automation and scoring. MARINI delivers the data: contacts, deals, and purchase history from CRM and ERP. Plus account based marketing through custom objects.
The best Evalanche campaigns are based on real customer data, not isolated lists. MARINI connects Evalanche with your entire system ecosystem and makes the marketing automation platform truly powerful.
Without integration, every campaign is a shot in the dark. You segment based on outdated lists, your scoring doesn’t know the actual account status, and sales works with different data than marketing.
MARINI connects Evalanche with CRM, ERP, and e-commerce systems. Bidirectionally, in real-time, with mapping and field rules. This creates a data foundation that makes precise campaigns, relevant scoring, and real lead qualification possible in the first place.
Co-CEO at SC-Networks GmbH (Evalanche)
With MARINI’s solutions, we integrate Evalanche quickly, easily, and with absolute security into complex system landscapes. The combination of reliable technology and inspiring people makes our collaboration truly unique.
Co-CEO at SC-Networks GmbH (Evalanche)
At SC-Networks, we see managing the customer journey through an integrated platform as the future of marketing. Evalanche and MARINI are an absolute dream team in this regard!
The following lists show a selection of the most popular Evalanche integrations with their own landing pages. MARINI can connect significantly more systems and also offers the possibility to develop custom adapters for custom systems, on-premise solutions, or systems not yet listed.
Synchronize leads, scoring, and CRM data bidirectionally. Evalanche qualifies leads with scoring and engagement tracking, the CRM provides account context and deal status for precise segmentation.
Use purchase data and customer master data for existing customer marketing. Evalanche triggers campaigns based on order history, contract renewals, and revenue data from the ERP.
Synchronize shop data for automated e-commerce campaigns. Evalanche uses cart abandonments, orders, and customer segments from Magento and Shopware for retargeting and cross-selling.
Lead routing and translation for international campaigns. LeadTributor routes qualified leads to the responsible sales rep, DeepL automatically translates campaigns and content into multiple languages.
Explore the available standard integrations for Evalanche and activate them directly through your MARINI account.
MARINI builds custom integrations for any system with an API — proprietary developments, on-premise solutions, or unlisted systems. Delivered within days.
Evalanche users implement a variety of cross-system business processes with MARINI. The following scenarios show typical use cases that become possible through the integration of Evalanche with CRM, ERP, and other systems.
Lead-to-Sales: From marketing engagement to sales success. Leads are qualified in Evalanche, scored, and passed to the CRM with complete engagement history. Sales sees which emails were opened, which forms were filled out, and what the current score is. This allows sales to work prioritized and with the right context. MARINI synchronizes bidirectionally: updates from the CRM flow back to Evalanche for re-engagement campaigns.
Account Based Marketing: Accounts as a superior entity. Evalanche natively follows a profile-centric approach and offers only one entity in the pool for contacts, accounts, and leads. MARINI custom objects enable accounts to be represented as a separate entity and linked to Evalanche profiles. Profile scores can be aggregated at the account level to measure account engagement. This makes real ABM possible: account data from the CRM is used for targeted campaigns, and score aggregation shows which accounts are most active overall.
Existing Customer Marketing: Purchase history for retention and upselling. Customer data and purchase history from ERP systems flow to Evalanche and enable retention and upselling campaigns based on real purchase data. Contract end, order volume, or product categories trigger automated campaigns. This allows existing customers to be addressed with relevant offers without marketing having to manually maintain lists.
Whether it’s a single process or a complex system landscape: We work with you to align your use cases and identify the right integration strategy. I look forward to the conversation.
Andreas Gozian, Chief Sales Officer at MARINI
Evalanche integration is not an industry-specific topic — it is a process-driven one. That said, the concrete requirements vary considerably: in the financial sector, the focus is on compliance, KYC processes, and regulated data flows. In mechanical engineering and manufacturing, the priorities lie in partner sales, aftermarket processes, and complex customer structures with hierarchical relationships. In the media industry, it is subscriptions, reader engagement, and multi-channel distribution that drive integration needs. The following industry pages demonstrate how MARINI addresses these requirements in practice.
MARINI is a Gold Partner of Evalanche and extends the platform with custom objects, account based marketing, and cross-system data orchestration. MARINI is not an Evalanche agency, but the data bridge between Evalanche and your system ecosystem.
Native connectors vs. integration platform. Native connectors are specialized for individual systems and often offer only unidirectional synchronization. MARINI connects Evalanche bidirectionally with any number of systems simultaneously: CRM, ERP, e-commerce, data quality, and custom systems. With mapping, field rules, validation, and duplicate matching, a consistent data foundation is created across all systems. Native connectors solve point-to-point problems, MARINI orchestrates the entire ecosystem.
Custom development vs. permanent platform. Custom integrations are expensive to develop and even more expensive to operate. Every API change, every new field, and every new system version requires manual effort. MARINI offers a permanent platform with monitoring, logs, alerts, and versioning. New integrations can be added without code, and changes to existing mappings are done in minutes. You’re not building for today, but for the next few years.
Generic iPaaS vs. specialized solution. Generic integration platforms don’t know Evalanche and treat it like any other system. MARINI knows the specifics of Evalanche: pool aliases for multi-tenancy, profile-centric approach, scoring logic, and event tracking. MARINI offers specialized custom objects for account based marketing and aggregates scores at the account level. This is not theory, but years of practice with Evalanche customers.
Business-critical data deserves maximum reliability. At MARINI, security isn’t an add-on—it’s our lived standard. Our security architecture at a glance:
This keeps your central data infrastructure stable, protected, and scalable at all times. Together, we’ll find the right integration and tailor it precisely to your requirements.
In Evalanche, profiles, pool memberships, scoring values, activity data such as email opens, clicks and form entries, as well as consent status are typically synchronized. Since Evalanche natively offers only a profile-centric entity, MARINI custom objects can be used to represent additional entities such as accounts. Account data, deal status, and revenue information flow from CRM systems to Evalanche for precise segmentation. Purchase history, contract status, and customer master data come from ERP systems for existing customer marketing.
Evalanche offers a REST API for all essential operations as well as an older SOAP API. Webhooks enable event-based synchronization for profile changes, form entries, and activities. MARINI uses the REST API and webhooks for bidirectional real-time synchronization. Changes in Evalanche are immediately passed to connected systems and vice versa. Rate limits are contract-dependent and are automatically considered by MARINI.
Evalanche is typically leading for marketing activities, scoring, email engagement, and consent management. Master data such as account information, deal status, and purchase history usually come from CRM or ERP. MARINI enables flexible leadership scenarios: Evalanche can be leading for marketing data, while CRM or ERP remains leading for master data. Conflicts are resolved via configurable rules.
Evalanche is a German provider with hosting in Germany, which simplifies GDPR compliance. Consent management and opt-in/opt-out tracking are native Evalanche features. MARINI synchronizes consent status bidirectionally between Evalanche and all connected systems. Opt-outs are transmitted in real-time, so no unwanted communication takes place. MARINI itself is GDPR-compliant, with EU-only hosting and ISO 27001-certified data centers.
Yes, MARINI supports synchronization with many pools simultaneously. In multi-tenant setups, pool aliases are correctly considered, so data is synchronized tenant-specifically. This is particularly important for agencies and companies with multiple business units that use Evalanche in a multi-tenant manner. MARINI can define separate mapping rules and synchronization logic for each pool.
Evalanche natively follows a profile-centric approach and offers only one entity in the pool for contacts, accounts, and leads. Through MARINI custom objects, real account based marketing becomes possible: MARINI creates custom objects that serve as a separate account entity and are linked to Evalanche via the API. Profile scores can be aggregated at the account level to measure account engagement. Account data from the CRM is used for targeted ABM campaigns, and score aggregation shows which accounts are most active overall.
Evalanche does not natively offer custom objects. However, MARINI enables creating custom objects in MARINI and connecting them to Evalanche via the API. This indirectly extends Evalanche with arbitrary entities, such as accounts, products, or other business objects that go beyond Evalanche’s profile-centric approach. Additionally, scores captured at the profile level in Evalanche can be aggregated in custom objects to calculate, for example, an account score from all associated contact scores.
The setup time depends on the complexity of the scenario. Simple CRM-Evalanche synchronizations with standard fields can be live in a few days. More complex scenarios with custom objects, account scoring, and multiple pools require one to two weeks. MARINI offers both self-service and professional services. With self-service, you configure the integration yourself via the no-code interface. With professional services, MARINI takes over the implementation completely or accompanies you in co-creation mode.
We have been working with MARINI for a long time and are very satisfied with the collaboration. We particularly appreciate their high level of flexibility, excellent communication, and fast response to our requirements. The platform integrates seamlessly into our dynamic environment and helps us achieve our goals efficiently. MARINI is a reliable partner, and we recommend them without reservation.
Data is only the gold of the digital age when it is integrated and consistently translated into decisions. That is exactly what MARINI stands for: we connect data sources, make data actionable, and enable purpose-driven, model-based analytics—fully aligned with the principles of Robotic Selling.
For the digital marketing of our dairy products, we successfully leverage the high-performance, flexible, and sustainable MARINI integration platform.
We support you in integrating Evalanche with other systems. Personalized. Tailored to your goals.
