Would you like to have consistent and accurate customer data in Evalanche and Dynamics 365 Sales at all times without any IT projects? That’s exactly what MARINI is for.
With MARINI, the integration of Evalanche and Dynamics 365 Sales is ready to use in just a few days and grows flexibly with your requirements.
And the best part: we handle the integration for you. Our experts set up your Evalanche Dynamics 365 Sales interface on your behalf or together with your team.
Important note: The video shows the integration of HubSpot with SAP C4C. Of course, connecting to Evalanche with Dynamics 365 Sales and many other systems is also possible.
Evalanche is the German marketing automation platform for email marketing, lead management, and campaign orchestration. Microsoft Dynamics 365 Sales is the cloud CRM for sales teams with AI-powered insights and native Microsoft 365 integration. Both systems excel in their respective disciplines, but without a connection, valuable potential remains untapped.
The Evalanche Dynamics 365 Sales integration bridges the gap between marketing and sales. Leads flow into the CRM with scoring and activity history, while sales data refines campaign targeting. No manual exports, no outdated lists, no black box between departments.
Marketing automation and CRM complement each other perfectly when data flows freely. Here are the key scenarios:
Hand over qualified leads automatically. As soon as a lead reaches the scoring threshold in Evalanche, it transfers to Dynamics 365 Sales with all relevant data. Sales instantly sees which emails were opened, which links were clicked, and which forms were completed. No manual handover, no lost information.
Make marketing activities visible in the CRM. Every email open, every click, every form submission is automatically logged in the Dynamics record. Before sales picks up the phone, they know exactly what the lead has been engaging with. This makes conversations more relevant and shortens the path to close.
Use CRM data for precise targeting. Account information, deal status, and revenue history from Dynamics flow back to Evalanche. This lets you segment campaigns based on real business data, not assumptions. Existing customers receive different content than prospects in the early funnel.
Sync marketing lists in real time. Dynamics 365 Sales maintains marketing lists, and through the API’s change tracking, MARINI instantly detects when contacts are added or removed. Your audiences in Evalanche stay current without manual reconciliation.
Keep opt-in and opt-out consistent. Consent status syncs bidirectionally. When someone unsubscribes in Dynamics, it reflects in Evalanche and vice versa. GDPR compliance without the headache.
Drive account-based marketing with CRM data. Leverage account data from Dynamics for targeted ABM campaigns in Evalanche. Personalized outreach at the company level, based on industry, revenue potential, or buying stage that sales maintains in the CRM.
The use cases on this page are not theoretical, but implementing them requires experience. You can set up integration and data management yourself through MARINI’s no-code interface, or have our team configure it for you. For implementation in your systems, we work collaboratively with you and your service providers. If you don’t yet have a suitable service provider, we’re happy to recommend an appropriate partner from our network.
Andreas Gozian, Chief Sales Officer at MARINI
Co-CEO at SC-Networks GmbH (Evalanche)
With MARINI’s solutions, we integrate Evalanche quickly, easily, and with absolute security into complex system landscapes. The combination of reliable technology and inspiring people makes our collaboration truly unique.
Co-CEO at SC-Networks GmbH (Evalanche)
At SC-Networks, we see managing the customer journey through an integrated platform as the future of marketing. Evalanche and MARINI are an absolute dream team in this regard!
For: C-Level, Executive Leadership, Business Development
Finally measure marketing ROI. When leads flow into the CRM with their complete history and opportunities sync back, you see marketing’s actual contribution to revenue. No more gut feelings, just numbers for informed budget decisions.
Shorten sales cycles. Sales works with pre-qualified leads who have already shown interest. Instead of cold outreach, the team has conversations with people who understand the context. This saves time and increases close rates.
Scale without friction. Manual data transfers work at small volumes. But when marketing generates more leads, the bottleneck becomes visible. An automated integration grows with you without additional headcount.
For: Marketing, Sales, Customer Success, Operations
Marketing: Build campaigns on real data. Instead of shuffling lists via Excel, you work with live data from the CRM. Segmentation by deal stage, industry, or customer type happens automatically. And you see which campaigns actually drive opportunities.
Sales: Enter every conversation prepared. The Dynamics record shows which whitepapers were downloaded, which webinars were attended, and which emails were opened. You know what interests the lead before you call. That makes the difference between a good conversation and a lost one.
RevOps: Clean processes without data chaos. Lead handover, scoring thresholds, routing rules: all configurable and traceable. No debugging Excel macros, no searching for the latest version of an import file.
Customer Success: Cross-sell based on engagement. When existing customers consume marketing content, you learn about it through the integration. This helps you spot upselling potential before the customer even thinks about it.
For: IT, Development, System Architects, Admins
Modern APIs on both sides. Evalanche offers a REST API for profiles, pools, activities, and consent. Dynamics 365 Sales provides a Web API (OData v4) with webhooks and change tracking. MARINI leverages both interfaces for bidirectional real-time synchronization.
Flexible mapping for different data models. Profiles in Evalanche become contacts or leads in Dynamics, depending on configuration. Pool memberships can map to marketing lists. Custom entities on both sides are fully supported.
Conflict prevention through clear ownership. You define which system is authoritative for which data. Marketing activities come from Evalanche, master data from Dynamics, consent syncs bidirectionally. This prevents overwrite conflicts.
Monitoring and alerting included. Every synchronization is logged. You receive alerts for errors or unusual patterns. No flying blind, just full transparency over data exchange.
Business-critical data deserves maximum reliability. At MARINI, security isn’t an add-on—it’s our lived standard. Our security architecture at a glance:
This keeps your central data infrastructure stable, protected, and scalable at all times. Together, we’ll find the right integration and tailor it precisely to your requirements.
Typically, profiles (contacts), pool memberships, scoring values, marketing activities (email opens, clicks, form submissions), and consent status are synchronized. On the Dynamics side, this includes leads, contacts, accounts, marketing lists, and activities. Custom entities are supported on both sides.
Yes, the integration is fully bidirectional. Changes in Evalanche transfer to Dynamics in real time and vice versa. Through the Dynamics API’s change tracking, MARINI also detects changes to marketing lists immediately. You decide which system is authoritative for which data.
Yes, we synchronize marketing lists from Dynamics 365 Sales including memberships. The key advantage: through the API’s change tracking, we detect in real time when contacts are added or removed. Your audiences in Evalanche are always current.
SKIT Dynamics offers a specialized connector built on Azure. MARINI is an iPaaS platform that can connect Evalanche to over 300 systems, not just Dynamics. You get a no-code interface, full control over mapping, EU hosting, and no installation required in your systems. For complex scenarios involving multiple target systems, MARINI offers greater flexibility.
Yes, both custom entities in Dynamics 365 Sales and custom objects in Evalanche are fully supported. You can synchronize them like standard objects and include them in your mapping. This is especially important if you use industry-specific extensions.
Yes. MARINI hosts exclusively in the EU, in an ISO 27001-certified data center. Evalanche itself is a German provider with hosting in Germany. Consent status syncs bidirectionally, ensuring opt-outs remain consistent across both systems. This helps you meet GDPR and Swiss DPA requirements.
MARINI is our preferred partner for HubSpot integrations into complex system landscapes—technically strong, reliable, and ideal for joint projects.
For the digital marketing of our dairy products, we successfully leverage the high-performance, flexible, and sustainable MARINI integration platform.
We have been working with MARINI for a long time and are very satisfied with the collaboration. We particularly appreciate their high level of flexibility, excellent communication, and fast response to our requirements. The platform integrates seamlessly into our dynamic environment and helps us achieve our goals efficiently. MARINI is a reliable partner, and we recommend them without reservation.
We support you in integrating Evalanche and Dynamics 365 Sales. Personalized. Tailored to your goals.
