Would you like to have consistent and accurate customer data in Evalanche and CAS SmartWe at all times without any IT projects? That’s exactly what MARINI is for.
With MARINI, the integration of Evalanche and CAS SmartWe is ready to use in just a few days and grows flexibly with your requirements.
And the best part: we handle the integration for you. Our experts set up your Evalanche CAS SmartWe interface on your behalf or together with your team.
Important note: The video shows the integration of HubSpot with SAP C4C. Of course, connecting to Evalanche with CAS SmartWe and many other systems is also possible.
Evalanche is a German marketing automation platform built for B2B companies who need GDPR-compliant email marketing, lead scoring, and campaign automation. CAS SmartWe is a cloud-based CRM system designed for small and mid-sized businesses, offering affordable cost-per-user pricing with solid contact management, sales pipeline tracking, and task automation.
The Evalanche CAS SmartWe integration connects your marketing activities with sales execution in real time. Marketing engagement data flows directly into CRM records, while sales context enriches your campaign targeting. You stop manually transferring leads, eliminate data silos, and give both teams a shared view of every customer interaction.
The integration synchronizes contacts, companies, leads, activities, and consent data between both platforms, bidirectionally and in real time.
Sync qualified leads from Evalanche to SmartWe automatically. When a profile reaches a defined score threshold or completes a specific workflow step, the lead is created in SmartWe with full activity history, pool assignments, and scoring data. Sales teams see which emails were opened, which content was downloaded, and how engaged the prospect is before making the first call.
Use CRM data for precise campaign segmentation. Account data, deal stages, revenue information, and assigned sales reps flow from SmartWe into Evalanche pools. Marketing can exclude active deals from demand-gen campaigns, target accounts based on revenue brackets, or trigger re-engagement workflows when deals go stale.
Track marketing activities in CRM records. Email opens, clicks, form submissions, and landing page visits from Evalanche appear directly on SmartWe contact and company records. Sales reps gain context about prospect behavior without switching systems, making outreach more relevant and timely.
Keep consent status synchronized across platforms. Opt-ins, opt-outs, and GDPR consent preferences update in both systems immediately. Marketing and sales always work with compliant, up-to-date communication permissions, reducing legal risk and improving trust.
Automate follow-up actions based on CRM events. When a deal is won or lost in SmartWe, trigger specific Evalanche workflows: onboarding sequences for new customers, reactivation campaigns for closed-lost opportunities, or upsell automations based on contract renewal dates.
Enable account-based approaches even in profile-centric platforms. Evalanche natively focuses on individual profiles. By leveraging MARINI Custom Objects, you can model separate account entities, aggregate profile scores at the account level, and run true ABM campaigns that consider company-wide engagement, not just individual contacts.
The use cases on this page are not theoretical, but implementing them requires experience. You can set up integration and data management yourself through MARINI’s no-code interface, or have our team configure it for you. For implementation in your systems, we work collaboratively with you and your service providers. If you don’t yet have a suitable service provider, we’re happy to recommend an appropriate partner from our network.
Andreas Gozian, Chief Sales Officer at MARINI
Member of the Executive Board at CAS Mittelstand CRM – CAS Software AG
The partnership with MARINI offers our customers and partners new opportunities to integrate any systems quickly and flexibly. We successfully deliver both simple integrations and complex integration requirements (data management, ETL processes, etc.) together with our partner MARINI.
Co-CEO at SC-Networks GmbH (Evalanche)
With MARINI’s solutions, we integrate Evalanche quickly, easily, and with absolute security into complex system landscapes. The combination of reliable technology and inspiring people makes our collaboration truly unique.
Co-CEO at SC-Networks GmbH (Evalanche)
At SC-Networks, we see managing the customer journey through an integrated platform as the future of marketing. Evalanche and MARINI are an absolute dream team in this regard!
For: C-Level, Managing Directors, Business Development
Faster revenue cycles with aligned teams. When marketing automation and CRM work together, leads move through the funnel faster. Sales reps receive qualified leads with engagement context, reducing time-to-first-call. Marketing sees which campaigns drive pipeline, not just clicks. You get shorter sales cycles, higher conversion rates, and clearer attribution of revenue to marketing spend.
Lower cost of ownership with affordable platforms. Both Evalanche and SmartWe offer competitive pricing, especially for small to mid-sized B2B companies. The integration eliminates the need for expensive middleware or custom development. You gain enterprise-grade marketing and sales alignment without enterprise-grade budgets or lengthy implementation timelines.
GDPR compliance built into the workflow. Evalanche is hosted in Germany, SmartWe is cloud-based with strong data protection. The connector synchronizes consent preferences in real time, ensuring all customer communication respects opt-out requests immediately. You reduce legal risk, protect brand reputation, and demonstrate regulatory compliance to auditors and customers alike.
For: Marketing, Sales, Customer Success, Operations
Stop copy-pasting leads between systems. Before integration, someone manually exports leads from Evalanche, cleans up the CSV, and imports them into SmartWe, usually once a week. By then, the lead is cold. With real-time sync, qualified leads appear in SmartWe instantly, with scoring data and activity history attached. Sales calls while interest is high, conversion rates improve, and nobody wastes hours on spreadsheet gymnastics.
Understand prospect behavior before making contact. Sales reps open a SmartWe contact record and see which emails the prospect opened, which whitepapers they downloaded, and which product pages they visited. Instead of cold calling with generic pitches, they reference specific content and address known pain points. Conversations feel personalized, prospects respond better, and deals progress faster.
Run campaigns based on actual sales context. Marketing accesses deal stages, account owners, and revenue data directly from SmartWe. You exclude accounts with active deals from demand-gen campaigns, avoiding awkward overlaps. You target upsell campaigns only at customers with contracts expiring soon. You trigger win-back workflows when deals are marked closed-lost, all without manual list management.
Keep consent data consistent across touchpoints. A prospect opts out via an Evalanche email. That preference syncs to SmartWe immediately, preventing sales from cold-calling an unsubscribed contact. When a sales rep updates contact preferences in SmartWe, Evalanche respects that change in the next campaign. Compliance becomes automatic, not a compliance team responsibility.
For: IT, Development, System Architects, Admins
REST APIs on both sides, no plugin required. Evalanche offers a REST API with webhook support for event-driven synchronization. SmartWe provides a REST API with OAuth 2.0 authentication. MARINI connects both via native API calls, with no software installation in either system. Updates are real-time, and you maintain full control over which fields sync and under which conditions.
Flexible field mapping with validation and deduplication. You define exactly which Evalanche profile fields map to which SmartWe contact fields. MARINI handles data type transformations, enforces validation rules, and detects duplicates based on email, external IDs, or custom matching logic. If Evalanche uses pool aliases for multi-tenant setups, MARINI respects those structures, ensuring clean data flow.
Bidirectional sync without conflicts. Both systems can be authoritative for different data types. Evalanche owns scoring and email engagement, SmartWe owns deal stages and account assignments. MARINI prevents circular updates, logs every change, and provides conflict resolution rules. If a contact is updated in both systems simultaneously, you decide which source wins or how to merge changes.
Monitoring, logging, and alerts built in. MARINI provides real-time dashboards showing sync status, error rates, and data volumes. Every API call is logged, making troubleshooting fast. Alerts notify your team when sync fails, rate limits are hit, or data validation errors occur. You spot issues before users complain, and your audit trail is always complete for compliance reviews.
Business-critical data deserves maximum reliability. At MARINI, security isn’t an add-on—it’s our lived standard. Our security architecture at a glance:
This keeps your central data infrastructure stable, protected, and scalable at all times. Together, we’ll find the right integration and tailor it precisely to your requirements.
Typically, profiles (contacts), pool memberships, scoring values, activity data (email opens, clicks, form submissions), and consent status are synchronized. Evalanche natively offers only a profile-centric entity, but MARINI Custom Objects allow you to model additional entities like accounts, enabling true account-based marketing scenarios with aggregated scoring at the account level.
Yes, SmartWe offers a REST API with OAuth 2.0 authentication. It supports standard CRUD operations for contacts, companies, opportunities, and activities. Real-time synchronization is possible, and no software installation is required in SmartWe itself.
Evalanche is typically leading for marketing activities, scoring, email engagement, and consent management. Master data like contact details, account assignments, and deal stages usually come from SmartWe. You can configure which system is authoritative for each field, enabling bidirectional sync without conflicts.
Evalanche is a German provider with hosting in Germany, simplifying GDPR compliance. Consent management and opt-in/opt-out tracking are native features. The MARINI connector synchronizes consent preferences bidirectionally in real time, ensuring both marketing and sales teams always work with compliant, up-to-date communication permissions.
Yes, MARINI supports synchronization with multiple Evalanche pools at the same time. In multi-tenant setups, pool aliases are correctly recognized and respected, ensuring clean data segmentation across different business units or brands.
Evalanche natively follows a profile-centric approach, offering only one entity for contacts, accounts, and leads. MARINI enables true account-based marketing by creating Custom Objects that serve as separate account entities. These are connected to Evalanche profiles via API. Profile scores captured in Evalanche can be aggregated at the account level, allowing you to measure company-wide engagement and run ABM campaigns using CRM account data.
Data is only the gold of the digital age when it is integrated and consistently translated into decisions. That is exactly what MARINI stands for: we connect data sources, make data actionable, and enable purpose-driven, model-based analytics—fully aligned with the principles of Robotic Selling.
With MARINI’s integration solutions, we eliminate customer data silos and orchestrate marketing automation campaigns seamlessly across systems.
The integration of our marketing automation (Evalanche) and Salesforce via MARINI takes our data quality to a new level and provides the basis for successful account-based marketing.
We support you in integrating Evalanche and CAS SmartWe. Personalized. Tailored to your goals.
