Would you like to have consistent and accurate customer data in Evalanche and CAS genesisWorld at all times without any IT projects? That’s exactly what MARINI is for.
With MARINI, the integration of Evalanche and CAS genesisWorld is ready to use in just a few days and grows flexibly with your requirements.
And the best part: we handle the integration for you. Our experts set up your Evalanche CAS genesisWorld interface on your behalf or together with your team.
Important note: The video shows the integration of HubSpot with SAP C4C. Of course, connecting to Evalanche with CAS genesisWorld and many other systems is also possible.
Evalanche is SC-Networks’ German marketing automation platform, built for GDPR-compliant email campaigns, lead scoring, and workflow automation. CAS genesisWorld is a mid-market CRM focused on user-friendly contact management, sales processes, and team collaboration. Both systems are strong individually but create data silos when disconnected.
The Evalanche CAS genesisWorld integration bridges this gap with bidirectional, real-time synchronization. Marketing activities flow into CRM records, while sales data enriches campaign targeting. Contacts, engagement metrics, scoring, and consent status stay aligned without manual exports or duplicate entries. MARINI makes this possible through a no-code platform, EU-hosted and ISO 27001 certified, even when CAS runs on-premises.
Here’s how teams use the Evalanche CAS genesisWorld connection in practice.
Qualified leads reach sales instantly. When a prospect hits a scoring threshold in Evalanche, the contact transfers to CAS genesisWorld with full activity history, pool membership, and qualification status. Sales calls better-informed leads first.
Campaign targeting improves with CRM insights. Account data, deal stages, and revenue information from CAS flow into Evalanche pools. Marketing segments by industry, deal size, or customer lifecycle stage for sharper messaging.
Email engagement becomes visible in the CRM. Opens, clicks, form submissions, and campaign responses appear directly in CAS contact records. Sales sees which content resonates before the conversation starts.
Consent management stays synchronized. Opt-in and opt-out statuses update bidirectionally between systems. Teams maintain GDPR compliance without manual checks or list reconciliation.
Account-based marketing becomes feasible. Evalanche’s profile-centric model gets extended through MARINI Custom Objects, creating separate account entities. Profile scores aggregate to account level, enabling true ABM strategies with CAS account structures.
Sales-specific automation personalizes outreach. When CAS assigns a lead to a rep, Evalanche triggers tailored nurture sequences based on the owner, territory, or product interest. Marketing automation adapts to sales workflow.
The use cases on this page are not theoretical, but implementing them requires experience. You can set up integration and data management yourself through MARINI’s no-code interface, or have our team configure it for you. For implementation in your systems, we work collaboratively with you and your service providers. If you don’t yet have a suitable service provider, we’re happy to recommend an appropriate partner from our network.
Andreas Gozian, Chief Sales Officer at MARINI
Member of the Executive Board at CAS Mittelstand CRM – CAS Software AG
The partnership with MARINI offers our customers and partners new opportunities to integrate any systems quickly and flexibly. We successfully deliver both simple integrations and complex integration requirements (data management, ETL processes, etc.) together with our partner MARINI.
Co-CEO at SC-Networks GmbH (Evalanche)
With MARINI’s solutions, we integrate Evalanche quickly, easily, and with absolute security into complex system landscapes. The combination of reliable technology and inspiring people makes our collaboration truly unique.
Co-CEO at SC-Networks GmbH (Evalanche)
At SC-Networks, we see managing the customer journey through an integrated platform as the future of marketing. Evalanche and MARINI are an absolute dream team in this regard!
For: C-Level, Management, Business Development
Revenue attribution becomes transparent. When marketing activities and sales outcomes connect in real time, you measure campaign ROI with actual deal data. Investment decisions shift from guesswork to evidence-based allocation.
Customer lifecycle extends profitably. Retention campaigns trigger automatically when CAS flags contract renewal dates or upsell opportunities. Marketing supports the full revenue cycle, not just acquisition.
Data infrastructure costs drop. Instead of building custom middleware or relying on manual processes, MARINI handles bidirectional sync with monitoring, conflict resolution, and audit logs. Teams focus on strategy rather than data plumbing.
For: Marketing, Sales, Customer Success, Operations
Lead handoff friction disappears. Before integration, marketing exported CSV files or manually entered leads into CRM. Now, qualified contacts appear in CAS genesisWorld automatically with complete context. Sales accepts more leads because trust in data quality improves.
Campaign performance becomes granular. Marketing sees which Evalanche emails drove CAS opportunities, not just opens and clicks. Attribution moves from vanity metrics to pipeline contribution.
Personalization scales beyond first name. When Evalanche pulls account size, industry, and purchase history from CAS, campaigns address actual business situations. Response rates climb because relevance increases.
Sales outreach timing improves dramatically. CAS users see when prospects open pricing emails or download case studies. Calls happen when interest peaks, not on arbitrary follow-up schedules.
For: IT, Development, System Architects, Admins
On-premises CAS connects without installation. CAS genesisWorld often runs on internal servers. MARINI reaches on-prem systems through secure channels without requiring plugins or agents in the CRM environment.
Multi-pool handling scales effortlessly. Evalanche uses pools for segmentation, and client setups may involve pool aliases across mandates. MARINI syncs multiple pools simultaneously while respecting alias configurations.
Custom Objects extend Evalanche’s data model. Evalanche natively offers only profile-centric entities. MARINI creates custom objects like Accounts that link via API, enabling ABM workflows and score aggregation that Evalanche alone cannot support.
Conflict resolution operates rule-based. When the same contact changes in both systems simultaneously, MARINI applies defined precedence rules, logs the decision, and alerts admins if manual review is needed. Data integrity stays intact without blocking sync.
Business-critical data deserves maximum reliability. At MARINI, security isn’t an add-on—it’s our lived standard. Our security architecture at a glance:
This keeps your central data infrastructure stable, protected, and scalable at all times. Together, we’ll find the right integration and tailor it precisely to your requirements.
Typically, profiles (contacts), pool memberships, scoring values, activity data (opens, clicks, form submissions), and consent status synchronize between systems. Evalanche natively offers only a profile-centric entity, but MARINI Custom Objects enable additional entities like Accounts to be created and linked via API.
Yes. CAS genesisWorld frequently runs on internal servers, and MARINI connects to on-prem systems through secure channels without requiring installations inside the CRM environment. Cloud and on-prem combinations work seamlessly.
MARINI supports synchronization with multiple Evalanche pools simultaneously. In multi-client setups where pool aliases are used, MARINI correctly accounts for these aliases during sync operations.
Evalanche natively follows a profile-centric approach with only one entity in the pool for contacts, accounts, and leads. Through MARINI Custom Objects, true ABM becomes possible: MARINI creates Custom Objects that serve as separate account entities and connects them via API with Evalanche profiles. Profile scores can aggregate to account level, enabling account-based engagement scoring and personalization strategies.
Consent status synchronizes bidirectionally. Typically, Evalanche leads for marketing consent and email preferences, while CAS may manage broader communication preferences. MARINI ensures both systems reflect the current opt-in or opt-out state so teams avoid GDPR violations.
MARINI offers real-time synchronization via webhooks and event triggers. When a contact updates in CAS or a lead scores in Evalanche, the change appears in the other system within seconds. Alternatively, you can configure scheduled sync intervals based on your operational needs.
With MARNI, we were able to successfully optimize our digital sales processes. We were particularly impressed by the flexibility and scalability of the platform, which helped us to implement our projects quickly and efficiently.
For the digital marketing of our dairy products, we successfully leverage the high-performance, flexible, and sustainable MARINI integration platform.
With MARINI’s integration solutions, we eliminate customer data silos and orchestrate marketing automation campaigns seamlessly across systems.
We support you in integrating Evalanche and CAS genesisWorld. Personalized. Tailored to your goals.
