Would you like to have consistent and accurate customer data in Dynamics 365 Sales and Shopware at all times without any IT projects? That’s exactly what MARINI is for.
With MARINI, the integration of Dynamics 365 Sales and Shopware is ready to use in just a few days and grows flexibly with your requirements.
And the best part: we handle the integration for you. Our experts set up your Dynamics 365 Sales Shopware interface on your behalf or together with your team.
Important note: The video shows the integration of HubSpot with SAP C4C. Of course, connecting to Dynamics 365 Sales with Shopware and many other systems is also possible.
Dynamics 365 Sales is Microsoft’s cloud CRM for sales with AI-powered insights, LinkedIn Sales Navigator integration, and seamless connection to Microsoft 365. Shopware is the German e-commerce platform for B2B and B2C with a flexible rule builder and strong focus on the DACH market.
The Dynamics 365 Sales Shopware integration connects sales processes and e-commerce in real-time. Shop customers, orders, shopping carts, and product interests automatically flow into the CRM. Leads and opportunities from sales are enriched with actual purchase history. Sales teams see what customers are doing in the shop, and marketing can follow up in a targeted manner.
Companies synchronize shop and CRM to provide sales, marketing, and customer service with the same data.
Transfer shop customers to CRM. Every new customer from Shopware is created as a Contact or Lead in Dynamics, including address data and newsletter consent. Anyone who buys in the shop is visible in the CRM.
Link orders with opportunities. Shop orders are stored as activities or custom objects on the Contact. Sales can see at a glance what the customer last purchased and can implement targeted cross-selling.
Automatically reactivate abandoned carts. Abandoned shopping carts trigger workflows in Dynamics. Marketing can send automated reminder emails or bring in sales for high-value abandonments.
Track product interests in CRM. Which products has the customer viewed, added to cart, removed again? This data flows into the CRM and enables segmentation by interest and personalized campaigns.
Enrich leads from Dynamics in the shop. A lead registers for a webinar, lands in Dynamics, and later purchases in the shop. The purchase history is automatically added to the lead, and sales immediately knows whether interest turned into revenue.
Bidirectionally synchronize newsletter opt-ins. Consent status from the shop is transferred to the CRM, changes in the CRM flow back. GDPR-compliant communication without manual maintenance.
The use cases on this page are not theoretical, but implementing them requires experience. You can set up integration and data management yourself through MARINI’s no-code interface, or have our team configure it for you. For implementation in your systems, we work collaboratively with you and your service providers. If you don’t yet have a suitable service provider, we’re happy to recommend an appropriate partner from our network.
Andreas Gozian, Chief Sales Officer at MARINI
Country Lead Germany & Director Corporate DACH at HubSpot Inc.
MARINI serves as a crucial partner, perfectly extending HubSpot’s capabilities for companies with complex system landscapes. Through seamless integration of SAP, legacy systems, and diverse data sources, we collectively create a true single source of truth. Particularly valuable: Our mid-market customers can retain their established IT structures while still leveraging HubSpot’s full power – with clean data, automated processes, and a 360-degree customer view that delivers measurable business results.
European Lead Center of Excellence Manufacturing at Dun & Bradstreet
With MARINI, we have found a flexible and reliable partner for data integration with our customers. In today’s environment, we’re dealing with countless systems. At the same time, resources, especially in IT, are becoming increasingly scarce. Through MARINI, we conveniently deliver our data to any of our customers’ systems, whether CRM, ERP, or MDM – quickly and securely.
For: C-Level, Management, Business Development
Make customer lifetime value visible. Sales and e-commerce work with the same customer data. Those who buy online and are simultaneously supported by sales are not counted twice. You see the true CLV and can allocate budget accordingly.
Marketing and sales alignment without friction. Marketing generates leads, sales qualifies them, customers buy in the shop. The integration shows which campaigns lead to revenue and whether sales is getting the right leads. No more finger-pointing.
Scale faster with integrated tech stack. New markets, new customer groups, new sales channels: The integration grows with you. You can connect multiple Shopware instances without the CRM process collapsing. MARINI orchestrates data between any number of systems.
For: Marketing, Sales, Customer Success, Operations
Marketing sees what happens after the lead. You generate leads via LinkedIn Ads that land in the CRM. Previously, you were blind to what happened next. Now you see: Did the lead buy in the shop? Which products? What revenue? You can evaluate campaigns by real ROI.
Sales works with purchase history instead of gut feeling. A contact reaches out, you open Dynamics and immediately see: three orders in the last six months, average cart value 800 euros, recent interest in product category X. You know what to talk about.
Customer success intervenes proactively. A long-standing customer suddenly stops buying. The integration shows: last order four months ago, cart abandoned twice. You can follow up before the customer switches to a competitor.
Operations reduces manual data maintenance by 90 percent. No more Excel lists, no CSV imports, no duplicate accounts. Customers, orders, opt-ins: everything flows automatically. Your team can focus on strategy instead of copy-paste.
For: IT, Development, System Architects, Admins
Dynamics Web API and Shopware REST API directly usable. Dynamics offers OData v4, Shopware a modern REST API. MARINI speaks both languages natively. You don’t have to build middleware or touch legacy SOAP endpoints.
Webhooks for true real-time synchronization. Shopware triggers events for new orders, customer registrations, cart changes. Dynamics offers Service Endpoints. MARINI consumes both, maps the data, and resolves conflicts before they arrive in the target system.
Mapping and validation without code. Shopware only knows Customer, Dynamics distinguishes Accounts and Contacts. MARINI maps this visually, you define rules: New customer becomes Contact, from second order Account. Duplicates are automatically detected and merged.
Monitoring, logs, and alerts in operation. Every synchronization is logged, errors land in the team chat via alert. You see exactly which order didn’t go through and why. GDPR-compliant in EU data center, ISO 27001-certified.
Business-critical data deserves maximum reliability. At MARINI, security isn’t an add-on—it’s our lived standard. Our security architecture at a glance:
This keeps your central data infrastructure stable, protected, and scalable at all times. Together, we’ll find the right integration and tailor it precisely to your requirements.
Typically, Customers from Shopware are created as Contacts or Leads in Dynamics, Orders are stored as activities or custom objects on the Contact, and shopping carts are transferred for nurturing workflows. Newsletter opt-ins and product interests also flow into the CRM. In the opposite direction, Marketing Lists from Dynamics can be synchronized back to Shopware.
Yes, MARINI can connect multiple Shopware instances, such as one for B2C and one for B2B, to the same Dynamics 365 Sales. Data is orchestrated, duplicates are automatically detected, and customers are consolidated across all shops. This also works with additional target systems such as ERP or marketing automation.
Shopware sends webhooks for new orders, customer registrations, or cart changes. Dynamics offers Service Endpoints and Change Tracking via the Web API. MARINI consumes both event sources, maps the data, and writes it to the target system in real-time. Logs and monitoring show every transaction.
Shopware only knows Customer, Dynamics distinguishes Accounts and Contacts. MARINI maps this visually: You define rules for when a Customer is created as a Contact and when as an Account. For example: New customer becomes Contact, from second order Account. Duplicates are automatically detected and merged.
Yes, MARINI can integrate all standard and custom entities in Dynamics 365 Sales as well as all Shopware endpoints including custom objects. Mapping is done visually, validation rules can be defined directly in MARINI. This way, the integration fits your processes exactly.
Yes, MARINI hosts exclusively in the EU in ISO 27001-certified data centers. Consent status from Shopware is correctly transferred to the CRM, deletion and information requests can be implemented automatically. All logs remain in the EU, no data leaves the DACH region.
We have been working with MARINI for a long time and are very satisfied with the collaboration. We particularly appreciate their high level of flexibility, excellent communication, and fast response to our requirements. The platform integrates seamlessly into our dynamic environment and helps us achieve our goals efficiently. MARINI is a reliable partner, and we recommend them without reservation.
Data is only the gold of the digital age when it is integrated and consistently translated into decisions. That is exactly what MARINI stands for: we connect data sources, make data actionable, and enable purpose-driven, model-based analytics—fully aligned with the principles of Robotic Selling.
MARINI is our preferred partner for HubSpot integrations into complex system landscapes—technically strong, reliable, and ideal for joint projects.
We support you in integrating Dynamics 365 Sales and Shopware. Personalized. Tailored to your goals.
