Would you like to have consistent and accurate customer data in Dynamics 365 Sales and Shopify at all times without any IT projects? That’s exactly what MARINI is for.
With MARINI, the integration of Dynamics 365 Sales and Shopify is ready to use in just a few days and grows flexibly with your requirements.
And the best part: we handle the integration for you. Our experts set up your Dynamics 365 Sales Shopify interface on your behalf or together with your team.
Important note: The video shows the integration of HubSpot with SAP C4C. Of course, connecting to Dynamics 365 Sales with Shopify and many other systems is also possible.
Dynamics 365 Sales is a cloud-based CRM system from Microsoft for sales with AI-powered insights and native Microsoft 365 integration. Shopify is a global SaaS e-commerce platform for B2B and B2C with API-first architecture and cloud-only operation.
The Dynamics 365 Sales Shopify integration connects sales data with e-commerce in real-time: shop customers and orders automatically flow into the CRM, while marketing lists and sales information are synchronized back to the store. This creates a seamless customer view without media breaks.
Dynamics 365 Sales and Shopify cover different phases of the customer journey. The interface bridges the gap between e-commerce and CRM.
Automatically transfer shop customers to CRM. Customers who order in the Shopify store are created as Contacts or Accounts in Dynamics 365. Order history, cart value, and purchasing behavior are immediately available to sales.
Track orders as opportunities. Each Shopify order can be created as an Opportunity in Dynamics 365. This allows sales to see which customers are buying through which channel and identify cross-selling potential.
Include cart abandoners in sales workflows. Abandoned checkouts automatically trigger workflows in Dynamics 365. Sales or Customer Success can follow up specifically and win back customers.
Synchronize marketing lists bidirectionally. Marketing Lists from Dynamics 365 including memberships are transferred to the Shopify customer system in real-time. Through Change Tracking, MARINI detects when people are added to or removed from lists.
Use product interests for sales. Which products has the customer viewed, added to cart, purchased? This data flows into the CRM and enables personalized outreach.
Support customer service with order data. Orders, returns, and delivery status from Shopify are available in real-time in the CRM. Service staff can handle inquiries faster without switching between systems.
The use cases on this page are not theoretical, but implementing them requires experience. You can set up integration and data management yourself through MARINI’s no-code interface, or have our team configure it for you. For implementation in your systems, we work collaboratively with you and your service providers. If you don’t yet have a suitable service provider, we’re happy to recommend an appropriate partner from our network.
Andreas Gozian, Chief Sales Officer at MARINI
Country Lead Germany & Director Corporate DACH at HubSpot Inc.
MARINI serves as a crucial partner, perfectly extending HubSpot’s capabilities for companies with complex system landscapes. Through seamless integration of SAP, legacy systems, and diverse data sources, we collectively create a true single source of truth. Particularly valuable: Our mid-market customers can retain their established IT structures while still leveraging HubSpot’s full power – with clean data, automated processes, and a 360-degree customer view that delivers measurable business results.
European Lead Center of Excellence Manufacturing at Dun & Bradstreet
With MARINI, we have found a flexible and reliable partner for data integration with our customers. In today’s environment, we’re dealing with countless systems. At the same time, resources, especially in IT, are becoming increasingly scarce. Through MARINI, we conveniently deliver our data to any of our customers’ systems, whether CRM, ERP, or MDM – quickly and securely.
For: C-Level, Management, Business Development
Use e-commerce data for strategic decisions. When Shopify transactions flow into Dynamics 365, management sees the entire customer journey: from first website visit through purchase to reorder. This transparency improves forecasting and investment decisions in marketing.
Reduce sales costs through automation. Manual data maintenance between shop and CRM is eliminated. Leads, opportunities, and customer data synchronize automatically. This reduces effort in sales and minimizes errors in lead handover.
Tap new target audiences with data-driven sales. By connecting Shopify to Dynamics 365, sales can specifically target customers who are active online but not yet personally served. Cross-selling and upselling become measurable and plannable.
For: Marketing, Sales, Customer Success, Operations
Sales works with current customer data. Who bought what when? Which products interest the customer? All data from Shopify is available in Dynamics 365. Sales can prepare conversations without searching multiple systems.
Marketing uses purchasing behavior for campaigns. Segmentation by product categories, order frequency, or average cart value becomes possible. Marketing lists from Dynamics 365 are synchronized bidirectionally, so campaigns are based on current data.
Customer Success sees order history in real-time. Complaints and inquiries can be processed faster when order status, returns, and delivery details are directly visible in the CRM. No system switching, no waiting time.
Operations recognize bottlenecks earlier. When orders from Shopify automatically appear as Opportunities in Dynamics 365, sales and operations can plan capacities together. Supply bottlenecks or demand fluctuations become visible before they become a problem.
For: IT, Development, System Architects, Admins
Modern APIs on both sides. Dynamics 365 offers a Web API (OData v4) for all standard and custom entities. Shopify works with a GraphQL Admin API and webhooks for event-based synchronization. Both systems are built for real-time integration.
Bidirectional sync with conflict resolution. MARINI synchronizes customers, orders, and marketing lists in both directions. Mapping rules define which system leads. In case of conflicts, defined validation rules apply.
Change Tracking for marketing lists. Dynamics 365 Sales offers Change Tracking via API. MARINI detects in real-time when people are added to or removed from marketing lists and synchronizes the changes to Shopify.
Scalable for Shopify Plus and Expansion Stores. Shopify Plus customers often operate multiple Expansion Stores. MARINI can connect any number of Shopify instances in parallel and orchestrate data with Dynamics 365 without rate limits becoming a bottleneck.
Business-critical data deserves maximum reliability. At MARINI, security isn’t an add-on—it’s our lived standard. Our security architecture at a glance:
This keeps your central data infrastructure stable, protected, and scalable at all times. Together, we’ll find the right integration and tailor it precisely to your requirements.
Typically, customers (Shopify Customers to Dynamics Contacts/Accounts), orders (Orders to Opportunities or Custom Entities), marketing lists (including memberships), and product interests are synchronized. MARINI can also integrate Custom Entities and Metafields from Shopify.
Yes. Shopify offers webhooks for abandoned checkouts. MARINI can receive these events and automatically create Leads or Tasks in Dynamics 365, allowing sales or customer success to follow up specifically.
Yes. Through Change Tracking of the Dynamics API, MARINI detects in real-time when people are added to or removed from marketing lists. Memberships are synchronized bidirectionally, keeping target audiences current in both systems.
Yes. MARINI can connect all Shopify editions, including Shopify Plus with B2B objects like Company, CompanyLocation, and PriceLists. For Expansion Stores (separate Shopify instances), MARINI orchestrates data from multiple stores in parallel.
It depends on the data type. Shopify is typically leading for orders, checkout processes, and product presentation. Dynamics 365 Sales is leading for customer master data, marketing lists, and sales information. MARINI orchestrates both directions and resolves conflicts according to defined rules.
No. MARINI connects Shopify via Admin API and webhooks without requiring an app to be installed in the store. The connection is made externally via OAuth 2.0, so no code changes to the store are necessary.
With MARINI’s integration solutions, we eliminate customer data silos and orchestrate marketing automation campaigns seamlessly across systems.
For the digital marketing of our dairy products, we successfully leverage the high-performance, flexible, and sustainable MARINI integration platform.
Data is only the gold of the digital age when it is integrated and consistently translated into decisions. That is exactly what MARINI stands for: we connect data sources, make data actionable, and enable purpose-driven, model-based analytics—fully aligned with the principles of Robotic Selling.
We support you in integrating Dynamics 365 Sales and Shopify. Personalized. Tailored to your goals.
