Would you like to have consistent and accurate customer data in Dynamics 365 Sales at all times without any IT projects? That’s exactly what MARINI is for.
Dynamics 365 Sales delivers AI-powered insights, LinkedIn integration, and seamless connectivity to Microsoft 365. But as soon as you invoice in SAP, sell in Shopware, or generate qualified leads with Evalanche, Power Automate needs reinforcement. MARINI connects Dynamics 365 Sales with your entire ecosystem.
Accounts and Contacts from the ERP, Opportunities with real-time pricing, Marketing Lists including memberships synchronized in real time, company data from Dun & Bradstreet directly in the CRM. MARINI turns Dynamics 365 Sales into the hub for Sales, Marketing, and Finance.
Power Automate and Dataverse cover the Microsoft world. But as soon as you need bidirectional synchronization with SAP, orchestrate duplicate checking across system boundaries, or transfer Marketing Lists including membership changes to the marketing system in real time, standard flows aren’t enough. MARINI provides the data depth, field rules, and orchestration required for professional CRM-ERP integration.
Country Lead Germany & Director Corporate DACH at HubSpot Inc.
MARINI serves as a crucial partner, perfectly extending HubSpot’s capabilities for companies with complex system landscapes. Through seamless integration of SAP, legacy systems, and diverse data sources, we collectively create a true single source of truth. Particularly valuable: Our mid-market customers can retain their established IT structures while still leveraging HubSpot’s full power – with clean data, automated processes, and a 360-degree customer view that delivers measurable business results.
European Lead Center of Excellence Manufacturing at Dun & Bradstreet
With MARINI, we have found a flexible and reliable partner for data integration with our customers. In today’s environment, we’re dealing with countless systems. At the same time, resources, especially in IT, are becoming increasingly scarce. Through MARINI, we conveniently deliver our data to any of our customers’ systems, whether CRM, ERP, or MDM – quickly and securely.
The following lists show a selection of the most popular integrations with their own landing pages. MARINI can connect significantly more systems and also offers the possibility to develop custom adapters for custom systems, on-premise solutions, or systems not yet listed.
Synchronize customer master data, orders, prices, and invoice status bidirectionally between Dynamics 365 Sales and your ERP. Sales works with current data, Finance sees the pipeline.
Synchronize marketing and sales data between different CRM systems. Make Leads, Accounts, and Opportunities available across systems for multi-system environments.
Make shop customers, orders, and order history available in Dynamics 365 Sales. Sales and Service get complete customer visibility across all channels.
Transfer qualified leads with scoring into Dynamics 365 Sales. Synchronize Marketing Lists including memberships in real time to the marketing system via Change Tracking.
Data Quality, Lead Routing, and Translation & Localization: Enrich company data, intelligently route leads, and automatically translate content for international sales processes.
Explore the available standard integrations for Dynamics 365 Sales and activate them directly through your MARINI account.
MARINI builds custom integrations for any system with an API — proprietary developments, on-premise solutions, or unlisted systems. Delivered within days.
The following use cases show typical business processes that customers implement across systems with Dynamics 365 Sales and MARINI. This selection covers the most common requirements, but MARINI can also be customized individually.
Lead-to-Cash across system boundaries. From qualified marketing lead in Evalanche through the Opportunity in Dynamics 365 Sales to the order in the ERP. MARINI synchronizes Accounts, Contacts, Opportunities, and Orders bidirectionally and in real time. Marketing Lists including memberships are transferred live to the marketing system via the Change Tracking of the Dynamics API. This keeps target audiences for campaigns always current, Sales and Finance work with the same data, and the entire process is consistently traceable.
Marketing List Sync in real time. Marketing Lists from Dynamics 365 Sales are synchronized not just as a structure, but including all list memberships. Via the Change Tracking of the Dynamics Web API, MARINI detects in real time when people are added to or removed from a list. These changes are immediately transferred to the marketing system. This means: campaign target audiences are always current, no more manual exports needed, and Marketing and Sales work with the same segments.
E-Commerce integration with complete customer view. Shop customers and orders from Shopware or Magento are made available in Dynamics 365 Sales as Accounts, Contacts, and Orders. Sales sees the order history, can make personalized offers, and identify cross-selling potential. Service has access to the complete customer history across all channels. MARINI synchronizes bidirectionally: changes in the CRM flow back to the shop, product data and prices come from the ERP.
Company data enrichment and duplicate checking. New Accounts in Dynamics 365 Sales are automatically enriched with company data from Dun & Bradstreet: industry, number of employees, revenue, credit information. MARINI checks for duplicates before creation, matches existing records, and regularly updates company data. This keeps data quality high, Sales works with reliable information, and compliance requirements are met.
Whether it’s a single process or a complex system landscape: We work with you to align your use cases and identify the right integration strategy. I look forward to the conversation.
Andreas Gozian, Chief Sales Officer at MARINI
Dynamics 365 Sales integration is not an industry-specific topic — it is a process-driven one. That said, the concrete requirements vary considerably: in the financial sector, the focus is on compliance, KYC processes, and regulated data flows. In mechanical engineering and manufacturing, the priorities lie in partner sales, aftermarket processes, and complex customer structures with hierarchical relationships. In the media industry, it is subscriptions, reader engagement, and multi-channel distribution that drive integration needs. The following industry pages demonstrate how MARINI addresses these requirements in practice.
Power Automate and Dataverse are ideal for flows within the Microsoft world. For CRM-ERP integration with SAP, duplicate checking, and master data orchestration, however, a specialized platform is required. MARINI delivers the data depth, field rules, and monitoring that make cross-system integration professional.
Native connectors vs. integration platform. Dynamics 365 Sales offers standard connectors for other Microsoft applications and access to many systems via Dataverse. But as soon as you need bidirectional synchronization with complex field mappings, validation rules, or duplicate checking, native connectivity reaches its limits. MARINI orchestrates data flows, manages dependencies, and logs every step. This keeps even complex integrations maintainable and traceable.
Custom development vs. permanent platform. Custom development with the Dynamics Web API and Azure Logic Apps works for specific requirements. But: API updates must be followed, monitoring and error handling are built by yourself, and when personnel change, know-how is missing. MARINI delivers a permanent platform with updates, support, and no-code interface. Your team can adapt integrations themselves without waiting for developers.
Generic iPaaS vs. specialized solution. Generic iPaaS platforms can connect many systems, but depth is often lacking. MARINI is specialized in the combination of CRM, ERP, Marketing Automation, and Data Quality. Change Tracking for Marketing Lists, duplicate checking across system boundaries, Custom Objects, and complex field rules are available out-of-the-box. This accelerates implementation and reduces total cost of ownership.
Business-critical data deserves maximum reliability. At MARINI, security isn’t an add-on—it’s our lived standard. Our security architecture at a glance:
This keeps your central data infrastructure stable, protected, and scalable at all times. Together, we’ll find the right integration and tailor it precisely to your requirements.
MARINI typically synchronizes Accounts, Contacts, Leads, Opportunities, Quotes, Orders, and Products from Dynamics 365 Sales. Custom Entities are also fully supported, including all custom fields and relationships.
Yes. MARINI can synchronize Marketing Lists from Dynamics 365 Sales, not just the lists themselves but also the memberships. Via the Change Tracking of the Dynamics API, we detect in real time when people are added to or removed from a list. This keeps target audiences in the marketing system always current.
Dynamics 365 Sales offers a modern Web API based on OData v4 for all standard and custom entities. Webhooks and Service Endpoints enable event-based synchronization. MARINI uses this API for bidirectional real-time integration.
Yes, MARINI fully supports Custom Entities. All custom objects, fields, and relationships can be included in the integration. The no-code interface allows mapping and validation for Custom Objects as well.
Yes. Dynamics 365 Sales offers Webhooks and Change Tracking, which MARINI uses for event-based real-time synchronization. Changes are transferred within seconds without manual polling intervals.
Yes. MARINI connects Dynamics 365 Sales bidirectionally with SAP S/4HANA and SAP Business One. Accounts, Contacts, Opportunities, and Orders are synchronized, including prices, orders, and invoice status. This way, Sales and Finance work with the same data.
MARINI offers duplicate checking across system boundaries. Before creating new Accounts or Contacts, it checks whether a similar record already exists. Matching rules are freely configurable, and when duplicates are found, you can choose: update, merge, or manual review.
MARINI supports Dynamics 365 Sales Online via the Web API. The available features and API versions depend on your Dynamics 365 deployment. Which version are you using? We’re happy to check compatibility.
With MARINI, we use a reliable interface between our existing ERP system and HubSpot. The data exchange works seamlessly and delivers tangible added value in our day-to-day operations. We are particularly impressed by the platform’s clear structure as well as the direct and straightforward communication with the support team.
The integration of our marketing automation (Evalanche) and Salesforce via MARINI takes our data quality to a new level and provides the basis for successful account-based marketing.
We have been working with MARINI for a long time and are very satisfied with the collaboration. We particularly appreciate their high level of flexibility, excellent communication, and fast response to our requirements. The platform integrates seamlessly into our dynamic environment and helps us achieve our goals efficiently. MARINI is a reliable partner, and we recommend them without reservation.
We support you in integrating Dynamics 365 Sales with other systems. Personalized. Tailored to your goals.
