Would you like to have consistent and accurate customer data in Dynamics 365 Sales and Dun & Bradstreet at all times without any IT projects? That’s exactly what MARINI is for.
With MARINI, the integration of Dynamics 365 Sales and Dun & Bradstreet is ready to use in just a few days and grows flexibly with your requirements.
And the best part: we handle the integration for you. Our experts set up your Dynamics 365 Sales Dun & Bradstreet interface on your behalf or together with your team.
Important note: The video shows the integration of HubSpot with SAP C4C. Of course, connecting to Dynamics 365 Sales with Dun & Bradstreet and many other systems is also possible.
Dynamics 365 Sales is Microsoft’s cloud CRM for sales-oriented companies. With AI-powered insights, native Teams integration, and LinkedIn Sales Navigator, it transforms leads into opportunities and opportunities into revenue. Dun & Bradstreet, in turn, delivers validated business data on over 500 million companies worldwide, including compliance checks, risk assessment, and corporate structure.
The Dynamics 365 Sales Dun & Bradstreet Integration ensures that your accounts, contacts, and leads are automatically enriched with current D&B data. In real-time. Bidirectionally. Without manual maintenance. This keeps your CRM clean, compliant, and your sales teams working with reliable data.
Anyone working in B2B sales knows the problem: customer data ages quickly. CEOs change, companies merge, addresses are updated. The integration keeps your data current and opens up completely new possibilities.
Lead qualification in seconds. As soon as a new lead is entered in Dynamics, D&B immediately delivers industry, revenue, employee count, and risk score. Your sales team sees at a glance whether the effort is worthwhile. No more time wasted on dead leads.
Compliance automatically fulfilled. KYC, AML, ESG: Everything required by regulation is delivered by D&B directly into the CRM. You see Ultimate Beneficial Owner, sanctions status, and ESG scores in the account without having to research manually. Your compliance team can breathe easy.
New customer search with criteria. With D&B Criteria Search, you identify potential customers by industry, size, radius, or revenue and transfer them directly as leads into the CRM. Targeted campaigns instead of flying blind.
Risk monitoring for existing customers. D&B continuously monitors your accounts. Changes in creditworthiness, management, or legal structure are automatically pushed into the CRM. Your sales team reacts proactively before problems arise.
Avoid duplicates. The DUNS number is globally unique. When creating new accounts, the system automatically recognizes whether the company already exists. No more duplicate records.
Sales intelligence from the source. D&B delivers not just master data, but also corporate structure, franchises, subsidiaries, and ownership relationships. Your account management sees the complete picture and can pursue cross-selling in a targeted manner.
The use cases on this page are not theoretical, but implementing them requires experience. You can set up integration and data management yourself through MARINI’s no-code interface, or have our team configure it for you. For implementation in your systems, we work collaboratively with you and your service providers. If you don’t yet have a suitable service provider, we’re happy to recommend an appropriate partner from our network.
Andreas Gozian, Chief Sales Officer at MARINI
European Lead Center of Excellence Manufacturing at Dun & Bradstreet
With MARINI, we have found a flexible and reliable partner for data integration with our customers. In today’s environment, we’re dealing with countless systems. At the same time, resources, especially in IT, are becoming increasingly scarce. Through MARINI, we conveniently deliver our data to any of our customers’ systems, whether CRM, ERP, or MDM – quickly and securely.
Senior Consultant Master Data & Marketing Solutions at Dun & Bradstreet
With MARINI, we have a partner with whom cooperation is simple and straightforward. Short coordination channels, fast implementation, and a solution-oriented team—this is how we provide our customers with D&B data quickly, reliably, flexibly, and across systems.
For: C-Level, Management, Business Development
Higher close rates through better lead quality. Your sales team focuses on leads with real potential because revenue, industry, and creditworthiness are immediately visible. Less resource waste, more deals. This directly impacts revenue.
Minimize compliance risks. Regulatory requirements like KYC and AML are no longer a nice-to-have. With D&B data in the CRM, you fulfill these automatically and document comprehensively. Penalties and reputational damage are avoided.
Faster scaling in international sales. Are you expanding into new markets? D&B delivers validated business data on over 500 million companies worldwide. Your team starts with clean data instead of Google research and Excel lists.
For: Marketing, Sales, Customer Success, Operations
Sales saves time on research. Previously, you had to manually check whether a lead was relevant. Now Dynamics 365 Sales automatically delivers all important information: employee count, revenue, industry, creditworthiness. You only call when it’s worthwhile.
Marketing reaches the right target groups. With D&B Criteria Search, you filter by industry, company size, or region and import the results directly into the CRM. Your campaigns land exactly with the companies that need your product.
Customer Success recognizes risks early. When an important customer gets into financial difficulty, you receive an automatic alert. You can proactively initiate conversation instead of being surprised by payment default.
Operations finally has clean data. No incomplete addresses, no missing executives, no outdated company names. D&B validates and standardizes every account. Your reports are accurate, your analyses are reliable.
For: IT, Development, System Architects, Admins
APIs and real-time synchronization. Dynamics 365 Sales uses the Web API (OData v4), D&B provides data via the REST-based Direct+ API. MARINI orchestrates synchronization in real-time and bidirectionally. Change tracking on both sides ensures that only modified records are transferred.
Flexible mappings for all D&B Data Blocks. You define which D&B fields flow into which Dynamics fields: Master Data, Compliance, Financial Risk Assessment, or Company Financials. Custom fields in Dynamics are supported just like standard objects (Accounts, Contacts, Leads).
Monitoring and alerts without additional infrastructure. As soon as an account is linked with the DUNS, it is automatically added to D&B monitoring. Changes are pushed via webhook. You don’t need polling logic or batch jobs.
Security and compliance at eye level. MARINI hosts EU-only, the data center is ISO 27001 certified. OAuth 2.0 for Dynamics (Azure AD), API keys for D&B. All data flows are encrypted. Logs and audit trails are available at all times.
Business-critical data deserves maximum reliability. At MARINI, security isn’t an add-on—it’s our lived standard. Our security architecture at a glance:
This keeps your central data infrastructure stable, protected, and scalable at all times. Together, we’ll find the right integration and tailor it precisely to your requirements.
All D&B Data Blocks are available via MARINI: Master Data (Basic and Extended), Sales & Marketing Intelligence, Compliance (Basic and Extended), Financial Risk Assessment (from Traffic Light to Comprehensive), and Company Financials. An overview is available on the MARINI Data Marketplace.
Yes. As soon as an account in Dynamics is linked with the DUNS, it is added to D&B monitoring. Updates in the D&B Data Cloud are automatically pushed and immediately available in the CRM. This also applies to changes in Dynamics that should flow back to D&B.
Yes. The Dynamics 365 Web API supports all standard and custom entities. MARINI can write D&B data into any custom entities. You define the mappings via the no-code interface.
With D&B Criteria Search, you can identify potential new customers by criteria such as industry, company size, address, and radius. The results can be transferred directly as leads or accounts into the CRM. Ideal for targeted sales campaigns and account-based marketing.
Yes. MARINI supports both Dynamics 365 Online (Cloud) and on-premises installations. Hybrid setups are also possible. The connection is made via the Organization Service API (SOAP) or the Web API, depending on the version.
The DUNS number is globally unique. When creating new accounts, MARINI automatically checks whether the DUNS already exists in the system. This prevents duplicate records. Existing duplicates can be identified and merged via Identity Resolution.
We have been working with MARINI for a long time and are very satisfied with the collaboration. We particularly appreciate their high level of flexibility, excellent communication, and fast response to our requirements. The platform integrates seamlessly into our dynamic environment and helps us achieve our goals efficiently. MARINI is a reliable partner, and we recommend them without reservation.
With MARINI’s integration solutions, we eliminate customer data silos and orchestrate marketing automation campaigns seamlessly across systems.
For the digital marketing of our dairy products, we successfully leverage the high-performance, flexible, and sustainable MARINI integration platform.
We support you in integrating Dynamics 365 Sales and Dun & Bradstreet. Personalized. Tailored to your goals.
