Would you like to have consistent and accurate customer data in Dynamics 365 Finance & Operations and Shopware at all times without any IT projects? That’s exactly what MARINI is for.
With MARINI, the integration of Dynamics 365 Finance & Operations and Shopware is ready to use in just a few days and grows flexibly with your requirements.
And the best part: we handle the integration for you. Our experts set up your Dynamics 365 Finance & Operations Shopware interface on your behalf or together with your team.
Important note: The video shows the integration of HubSpot with SAP C4C. Of course, connecting to Dynamics 365 Finance & Operations with Shopware and many other systems is also possible.
Dynamics 365 Finance & Operations is your enterprise ERP for finance, supply chain, and manufacturing. Shopware is your e-commerce platform for B2B and B2C in the DACH market. Both systems have their place, but in isolation they create data silos, media breaks, and manual work.
The Dynamics 365 Finance & Operations Shopware integration connects your ERP with your online shop in real time. Orders from Shopware automatically become sales orders in D365 F&O. Inventory flows into the shop frontend. Prices remain consistent. Customers are synchronized bidirectionally. You replace Excel exports and copy-paste with end-to-end processes.
The integration automates exactly those points where people are still manually transferring data or reconciling systems today.
Automatically create orders from Shopware as sales orders in D365 F&O. Every order in the shop immediately becomes an order in the ERP. Order-to-cash runs without manual entry. No delays, no typos.
Display inventory in real time in the shop. The inventory from D365 F&O is automatically synchronized to Shopware. Customers see correct availability. No more overselling.
Use prices and conditions from the ERP in the shop. Price tiers, customer group discounts, special conditions: Everything flows from D365 F&O to the shop frontend. Your sales team works with a single source of truth.
Synchronize customer master data between e-commerce and ERP. Shopware customers are created as customers in D365 F&O, including billing and shipping addresses. Bidirectional. Finance and e-commerce have the same customer view.
Display delivery status from D365 F&O in the shop. Tracking information, shipping date, carrier: Everything automatically lands in the customer account in Shopware. Fewer service requests, better customer experience.
Use product data from the ERP in the shop. Products, categories, attributes: You maintain them once in the ERP and they automatically appear in the shop. Consistency across all sales channels.
The use cases on this page are not theoretical, but implementing them requires experience. You can set up integration and data management yourself through MARINI’s no-code interface, or have our team configure it for you. For implementation in your systems, we work collaboratively with you and your service providers. If you don’t yet have a suitable service provider, we’re happy to recommend an appropriate partner from our network.
Andreas Gozian, Chief Sales Officer at MARINI
Country Lead Germany & Director Corporate DACH at HubSpot Inc.
MARINI serves as a crucial partner, perfectly extending HubSpot’s capabilities for companies with complex system landscapes. Through seamless integration of SAP, legacy systems, and diverse data sources, we collectively create a true single source of truth. Particularly valuable: Our mid-market customers can retain their established IT structures while still leveraging HubSpot’s full power – with clean data, automated processes, and a 360-degree customer view that delivers measurable business results.
European Lead Center of Excellence Manufacturing at Dun & Bradstreet
With MARINI, we have found a flexible and reliable partner for data integration with our customers. In today’s environment, we’re dealing with countless systems. At the same time, resources, especially in IT, are becoming increasingly scarce. Through MARINI, we conveniently deliver our data to any of our customers’ systems, whether CRM, ERP, or MDM – quickly and securely.
For: C-Level, Management, Business Development
You significantly reduce your process costs. Manual order entry costs you time and staff today. The integration replaces Excel lists, duplicate entries, and media breaks with automated data synchronization. ROI is measurable within a few months.
You make your company scalable. With growing e-commerce volume, your manual effort also grows today. The integration decouples revenue growth from personnel capacity. More orders don’t mean more administrative work.
You gain clarity about your numbers. Open items, inventory range, contribution margins: When e-commerce and ERP are synchronized, you work with a single source of truth. Decisions are based on current data, not yesterday’s Excel exports.
For: Marketing, Sales, Customer Success, Operations
Your sales team can offer B2B customers individual prices in the shop. Customer groups, tiered prices, special conditions from D365 F&O automatically flow into the shop frontend. No more manual reconciliation. Customers see their individual prices upon login.
Your e-commerce team immediately sees whether products are available. Inventory from the ERP is visible in real time in the shop. Customers get realistic delivery times. Fewer returns, less frustration.
Your customer service has all information at a glance. Order history, open orders, delivery status: Everything is available in the ERP as soon as the customer has placed an order in the shop. No more inquiries between e-commerce and finance.
Your operations team can prioritize orders. Shopware orders automatically land in the D365 order list. You immediately see which items are critical, where bottlenecks are looming, and what you need to ship today.
For: IT, Development, System Architects, Admins
MARINI uses the OData REST APIs of D365 F&O and the Admin API of Shopware 6. Data entities from D365 are retrieved via OData, Shopware offers a modern REST API with admin and store endpoints. Both systems support bidirectional synchronization.
You can configure mapping, field rules, and validations in the no-code interface. Which field from Shopware lands where in D365? Which customer group gets which price code? Which currency applies to which sales channel? Everything without code.
Conflicts and duplicates are automatically detected and handled. If a customer exists in both systems, your duplicate strategy applies: merge, skip, or update. You determine which system is leading in case of conflicts.
Logs, monitoring, and alerts run centrally. Every synchronization is logged. You get immediate notification of errors. You see exactly which records were successfully synchronized and where there were issues.
Business-critical data deserves maximum reliability. At MARINI, security isn’t an add-on—it’s our lived standard. Our security architecture at a glance:
This keeps your central data infrastructure stable, protected, and scalable at all times. Together, we’ll find the right integration and tailor it precisely to your requirements.
Typically, customers, products, sales orders, invoices, and inventory are synchronized. Depending on the setup, purchase orders, shipments, payments, and prices are added. Custom objects in Shopware can also be connected.
Yes. Dynamics 365 Finance & Operations is often operated on-premises or in private cloud. MARINI can also connect on-prem systems, regardless of whether they run in your data center or in a private cloud.
It depends on the object. Shopware is typically leading for shopping carts, checkout journeys, and product presentation in the shop. D365 F&O leads for prices, inventory, invoices, and customer master data. MARINI lets you determine per object and direction which system is the source of truth.
Yes. Many companies operate multiple Shopware instances, for example one for B2C and one for B2B. MARINI can connect all instances with the same ERP and orchestrate data securely. Each instance can have its own mapping rules.
MARINI synchronizes price lists, customer group conditions, and tiered prices from D365 F&O into the corresponding Shopware structures. You can define field rules to control which prices apply to which sales channels, customer groups, or currencies.
MARINI detects duplicates based on matching criteria that you define: email address, customer number, external ID. In case of a match, you can choose: merge, update, or skip. This way you avoid duplicate records and maintain control over synchronization.
For the digital marketing of our dairy products, we successfully leverage the high-performance, flexible, and sustainable MARINI integration platform.
With MARINI’s integration solutions, we eliminate customer data silos and orchestrate marketing automation campaigns seamlessly across systems.
Data is only the gold of the digital age when it is integrated and consistently translated into decisions. That is exactly what MARINI stands for: we connect data sources, make data actionable, and enable purpose-driven, model-based analytics—fully aligned with the principles of Robotic Selling.
We support you in integrating Dynamics 365 Finance & Operations and Shopware. Personalized. Tailored to your goals.
