Would you like to have consistent and accurate customer data in Dynamics 365 Business Central and Inxmail at all times without any IT projects? That’s exactly what MARINI is for.
With MARINI, the integration of Dynamics 365 Business Central and Inxmail is ready to use in just a few days and grows flexibly with your requirements.
And the best part: we handle the integration for you. Our experts set up your Dynamics 365 Business Central Inxmail interface on your behalf or together with your team.
Important note: The video shows the integration of HubSpot with SAP C4C. Of course, connecting to Dynamics 365 Business Central with Inxmail and many other systems is also possible.
Dynamics 365 Business Central manages customer data, orders, invoices, and inventory for mid-sized companies. Inxmail is the German email marketing specialist with outstanding delivery rates and GDPR-compliant infrastructure.
The Dynamics 365 Business Central Inxmail integration connects ERP data with highly personalized email marketing. Customers, transactions, and product information from Business Central flow automatically to Inxmail, while email engagement data is synchronized back to the ERP. The result: Relevant campaigns based on actual purchase data.
The integration synchronizes master customer data, purchase history, invoice status, and article information between both systems.
Customer campaigns with ERP data. Customers from Business Central are automatically added as recipients in Inxmail lists. Segmentation by revenue, industry, payment behavior, or product categories directly from the ERP. Marketing works with the same data as Finance.
Send transactional emails via Inxmail Commerce. Order confirmations, shipping notifications, and invoices from Business Central automatically trigger professionally designed emails via Inxmail Commerce. Instead of standard system emails, customers receive branded communication with tracking and personalization.
Reactivate inactive customers. Customers without orders in the past twelve months are automatically identified and transferred to a reactivation campaign. With individual offers based on previous purchases. Everything automated, no manual export.
Event-based trigger emails from Business Central. Contract renewals, payment receipts, or delivery delays automatically trigger emails via Inxmail. Customers receive relevant information at exactly the right time, without anyone having to remember.
Upselling and cross-selling based on purchase data. Articles from Business Central flow to Inxmail, including prices and availability. Customers who purchased Product A automatically receive recommendations for Product B. With real prices and inventory levels.
Email engagement back to ERP. Opens, clicks, and unsubscribes from Inxmail become visible in the customer record in Business Central. Finance and Sales see who responded to which campaigns. A shared data foundation for all departments.
The use cases on this page are not theoretical, but implementing them requires experience. You can set up integration and data management yourself through MARINI’s no-code interface, or have our team configure it for you. For implementation in your systems, we work collaboratively with you and your service providers. If you don’t yet have a suitable service provider, we’re happy to recommend an appropriate partner from our network.
Andreas Gozian, Chief Sales Officer at MARINI
CEO at Inxmail
Successful email marketing thrives on interesting and relevant, recipient-specific content. This requires the right content and current data from various sources such as CRM, shop systems, or other platforms. Creating relevant content from data for highly individualized emails is Inxmail’s strength. MARINI provides the necessary data for this, and that’s exactly why the combination of both systems leads to increased revenue and success.
For: C-Level, Management, Business Development
Higher marketing efficiency through ERP data. Instead of mass emails to everyone, Marketing targets segments based on actual revenue data, payment behavior, and purchase frequency. Higher open rates, more conversions, better ROI. Marketing becomes measurably more efficient.
Consistent customer communication across all channels. Customers no longer receive contradictory information. Prices, product availability, and customer status are always synchronized in Business Central and Inxmail. This strengthens the brand and reduces support inquiries caused by confusion.
Scalable processes without additional headcount. Manual data exports, CSV uploads, and reconciliations are completely eliminated. The integration works in the background, in real-time. The team can grow without administrative tasks scaling proportionally.
For: Marketing, Sales, Customer Success, Operations
Campaigns with real-time customer data. You’re planning a campaign for customers with high revenue in the last quarter. Instead of requesting data from IT and waiting for Excel, the target group is ready in Inxmail. Current, complete, without manual effort.
Personalization based on actual purchase history. Newsletters show products that match previous buying behavior. Customers who regularly order consumables receive reminders. Customers with longer purchase pauses get incentives. Everything automated, based on Business Central data.
Transactional emails as brand experience. Order confirmations and shipping notifications no longer come from the gray ERP standard template, but are professionally designed emails via Inxmail Commerce. With corporate design, tracking, and the possibility for cross-selling content.
No more manual list updates. Previously: CSV export from Business Central, clean up, import to Inxmail, hope nothing goes wrong. Today: Customers are automatically synchronized, including opt-in status and relevant attributes. You focus on content, not data management.
For: IT, Development, System Architects, Admins
Two APIs, one data flow. Business Central offers OData v4 REST APIs for all standard entities, Inxmail Professional and Commerce also offer REST APIs. MARINI connects both via existing adapters, without requiring custom code in the systems. Bidirectional, with error handling and logging.
Cloud and on-premises connectivity in parallel. Business Central exists as SaaS and on-prem. MARINI can integrate both variants. If you operate Business Central on-premises, the integration is just as possible as with the cloud version. Inxmail runs exclusively in the EU, which simplifies GDPR compliance.
Field mapping without development. Customers in Business Central are called “Customers”, in Inxmail “Recipients”. Articles are “Items” in the ERP, in Inxmail part of dynamic content. MARINI maps these fields via a no-code interface. You define the mapping, the platform translates the data structures.
Conflict handling for bidirectional flows. When customer data is changed simultaneously in Business Central and Inxmail, rules are needed: Which system is authoritative for which field? Business Central for master data, Inxmail for opt-in status? MARINI enables granular conflict resolution per attribute, without you having to program complex merge logic.
Business-critical data deserves maximum reliability. At MARINI, security isn’t an add-on—it’s our lived standard. Our security architecture at a glance:
This keeps your central data infrastructure stable, protected, and scalable at all times. Together, we’ll find the right integration and tailor it precisely to your requirements.
Typically, Customers, Vendors, Items, Prices, Sales Orders, and Invoices from Business Central are transferred to Inxmail. In Inxmail, these are organized as Recipients in lists, with additional attributes such as revenue, industry, or purchase frequency. Tracking data such as opens, clicks, bounces, and opt-out status flow back to the ERP. This creates a 360-degree view of each customer.
Yes. Business Central exists as a cloud version and as an on-premises version. MARINI can connect both variants. The API architecture is similar in both cases, only authentication and network configuration differ. Hybrid setups are also possible if you work partially cloud, partially on-prem.
MARINI already has an adapter for Inxmail Professional. Adapters for Inxmail Commerce and Inxmail New Xperience can be easily developed. All three products offer REST APIs that are fully integratable. Inxmail Professional is suitable for newsletters and campaigns, Commerce for transactional emails, New Xperience for the web-based editor.
MARINI works in real-time or near real-time, depending on configuration. Customer data from Business Central can be available in Inxmail within seconds. For large data volumes, an initial overnight sync is recommended, followed by delta updates only. Transactional emails via Inxmail Commerce are triggered immediately after the event in Business Central.
That depends on your process. In most cases, Business Central is authoritative for master data such as name, address, and company information. Inxmail is authoritative for marketing consent, opt-in status, and unsubscribes. MARINI allows you to define per field which system has data authority. In case of conflicts, the stored rule applies.
Inxmail is a German provider with EU-only hosting and CSA certification. MARINI also hosts exclusively in the EU, is GDPR and revDSG compliant. Opt-out requests from Inxmail are automatically marked in Business Central, so customers are not accidentally contacted via other channels. Consent status remains synchronized across all systems.
The integration of our marketing automation (Evalanche) and Salesforce via MARINI takes our data quality to a new level and provides the basis for successful account-based marketing.
For the digital marketing of our dairy products, we successfully leverage the high-performance, flexible, and sustainable MARINI integration platform.
With MARINI, we use a reliable interface between our existing ERP system and HubSpot. The data exchange works seamlessly and delivers tangible added value in our day-to-day operations. We are particularly impressed by the platform’s clear structure as well as the direct and straightforward communication with the support team.
We support you in integrating Dynamics 365 Business Central and Inxmail. Personalized. Tailored to your goals.
