Would you like to have consistent and accurate customer data in Dynamics 365 Business Central at all times without any IT projects? That’s exactly what MARINI is for.
Business Central manages customers, items, prices, and documents. But this data is only useful where it’s needed: in CRM for sales, in the shop for online commerce, in marketing automation for campaigns.
MARINI connects Business Central with your ecosystem. Bidirectional, real-time, without manual rework. Your sales team sees inventory levels and open items in CRM, your shop displays current prices and availability, your marketing works with real customer data instead of outdated lists.
Microsoft’s SME ERP manages finances, purchasing, sales, and inventory. But sales and marketing work in other systems. When these systems aren’t connected to Business Central, data silos emerge: Sales works with outdated prices, the shop sells items that aren’t in stock, marketing reaches customers with incorrect information.
MARINI ensures Business Central functions as a central data source without teams having to work in Business Central. Customers, items, and documents flow where they’re needed. Automatically, validated, without duplicates.
Country Lead Germany & Director Corporate DACH at HubSpot Inc.
MARINI serves as a crucial partner, perfectly extending HubSpot’s capabilities for companies with complex system landscapes. Through seamless integration of SAP, legacy systems, and diverse data sources, we collectively create a true single source of truth. Particularly valuable: Our mid-market customers can retain their established IT structures while still leveraging HubSpot’s full power – with clean data, automated processes, and a 360-degree customer view that delivers measurable business results.
European Lead Center of Excellence Manufacturing at Dun & Bradstreet
With MARINI, we have found a flexible and reliable partner for data integration with our customers. In today’s environment, we’re dealing with countless systems. At the same time, resources, especially in IT, are becoming increasingly scarce. Through MARINI, we conveniently deliver our data to any of our customers’ systems, whether CRM, ERP, or MDM – quickly and securely.
The following lists show a selection of the most popular Business Central integrations with dedicated landing pages. MARINI can connect significantly more systems and also offers the ability to develop custom adapters for custom systems, on-premise solutions, or systems not yet listed.
Make Customers, Items, and Prices from Business Central available in CRM. Sales Quotes and Opportunities become Sales Orders in Business Central, invoice and payment status flow back into CRM.
Shop orders become Sales Orders in Business Central, Inventory and Prices flow to the shop in real-time. Order-to-Cash without manual transfer.
Use customer and purchase data from Business Central for segmentation and campaign management. Existing customer marketing based on real transaction data.
Data Quality and Translation: Enrich address data and translate content into multiple languages. MARINI connects Business Central with specialized services for data enrichment and localization.
Explore the available standard integrations for Dynamics 365 Business Central and activate them directly through your MARINI account.
MARINI builds custom integrations for any system with an API — proprietary developments, on-premise solutions, or unlisted systems. Delivered within days.
The following scenarios show typical use cases that Business Central customers can implement with MARINI. They are not exhaustive but illustrate the range of possible integrations.
Quote-to-Cash: From CRM quote to invoice in Business Central. Sales creates quotes in CRM while seeing current prices and availability from Business Central. Won opportunities automatically become Sales Orders in Business Central. Invoices and payments flow back into CRM. The entire process runs without manual transfer, error sources are eliminated, cycle time decreases.
Order-to-Cash: From shop cart to payment. Shop orders automatically become Sales Orders in Business Central. Inventory changes appear in real-time in the shop, overselling is avoided. Delivery status and tracking information flow back to the shop. Customers always see current information, the back office works without media breaks.
Lead Nurturing with ERP data: Marketing automation based on real purchase history. Customer data and transaction history from Business Central control marketing campaigns. Existing customers receive offers based on their actual purchasing behavior, not demographic assumptions. Cross-selling and upselling become data-driven, conversion increases measurably.
Multi-Channel Sales with centralized pricing. Business Central manages prices, discounts, and conditions centrally. MARINI synchronizes this data into all sales channels: CRM, shop, partner portals. Price changes are maintained once in Business Central and appear everywhere simultaneously. Inconsistencies and margin erosion through outdated price lists are eliminated.
Whether it’s a single process or a complex system landscape: We work with you to align your use cases and identify the right integration strategy. I look forward to the conversation.
Andreas Gozian, Chief Sales Officer at MARINI
Dynamics 365 Business Central integration is not an industry-specific topic — it is a process-driven one. That said, the concrete requirements vary considerably: in the financial sector, the focus is on compliance, KYC processes, and regulated data flows. In mechanical engineering and manufacturing, the priorities lie in partner sales, aftermarket processes, and complex customer structures with hierarchical relationships. In the media industry, it is subscriptions, reader engagement, and multi-channel distribution that drive integration needs. The following industry pages demonstrate how MARINI addresses these requirements in practice.
Business Central offers native connectors for some Microsoft systems, but outside the Microsoft ecosystem it quickly becomes complex. MARINI connects Business Central with non-Microsoft systems and goes beyond standard connectors: validation, duplicate checking, and monitoring for production integrations.
Native Connectors vs. Integration Platform. Native connectors cover standard cases but fail with complex requirements: custom fields, specific mapping logic, error handling for inconsistencies. MARINI offers field rules, validation, and monitoring. You see in real-time which records were synchronized and where problems occur. Native connectors deliver data when successful, silence when errors occur.
Custom Development vs. Permanent Platform. Many companies build their own scripts or use custom code in Business Central. This works initially but becomes a maintenance monster: every API update, every field change requires developer time. MARINI takes over the technical complexity. Updates to source and target systems are maintained centrally, your integrations continue to run. You invest in processes, not code maintenance.
Generic iPaaS vs. Specialized Solution. Generic integration platforms offer flexibility but no business logic. You build every mapping, every validation, every error handling yourself. MARINI knows the requirements for Business Central integrations: pricing, inventory levels, payment status, duplicate checking. This logic is in the adapters, not in your configuration. The platform is generic, the adapters are specialized.
Business-critical data deserves maximum reliability. At MARINI, security isn’t an add-on—it’s our lived standard. Our security architecture at a glance:
This keeps your central data infrastructure stable, protected, and scalable at all times. Together, we’ll find the right integration and tailor it precisely to your requirements.
Business Central typically synchronizes Customers, Vendors, Items, Prices, Sales Quotes, Sales Orders, Invoices, and Inventory. Depending on the use case, Payment information, Job data for project management, or Service orders may be added. MARINI can connect all standard entities via the Business Central API and also synchronize Custom Fields.
Business Central offers modern OData v4 REST APIs for all standard entities. Webhooks (Subscriptions) enable event-based synchronization. MARINI uses these APIs for bidirectional integrations. Both cloud and on-premises versions are supported, authentication is performed via OAuth 2.0 with Azure AD.
Yes. Business Central is available as a cloud version and on-premises version, MARINI can connect both variants. For on-premises systems, MARINI uses secure connection methods such as VPN or dedicated tunnels. The integration works technically identically, only the authentication differs slightly.
Business Central is a standalone product for SMEs and not part of Finance and Operations, which targets larger enterprises. Business Central is the successor to Dynamics NAV and offers a lean, cloud-optimized ERP solution. Finance and Operations addresses more complex, often international requirements with multiple legal entities and extensive localization.
Yes. Business Central allows Custom Objects and Custom Fields via AL Extensions. MARINI can access these extended objects via the API, provided they are exposed as Web Services. This also applies to industry-specific extensions or ISV solutions built on Business Central.
Yes. Business Central supports Webhooks (Subscriptions) that trigger events when changes occur. MARINI can receive these events and immediately initiate integrations. This creates near real-time synchronizations. Alternatively, polling intervals can be configured if real-time is not required.
MARINI offers duplicate checking based on configurable rules. Before creating a new Customer or Vendor, MARINI checks defined fields such as name, address, or tax ID to see if a record already exists. When matches are found, the system can automatically update instead of creating new records or request manual decision.
Yes. Companies with multiple legal entities or country organizations often run multiple Business Central instances. MARINI can connect these in parallel and consolidate data from different source systems into one central target platform or conversely distribute master data from one master instance to multiple subsidiary instances.
With MARNI, we were able to successfully optimize our digital sales processes. We were particularly impressed by the flexibility and scalability of the platform, which helped us to implement our projects quickly and efficiently.
With MARINI, we use a reliable interface between our existing ERP system and HubSpot. The data exchange works seamlessly and delivers tangible added value in our day-to-day operations. We are particularly impressed by the platform’s clear structure as well as the direct and straightforward communication with the support team.
The integration of our marketing automation (Evalanche) and Salesforce via MARINI takes our data quality to a new level and provides the basis for successful account-based marketing.
We support you in integrating Dynamics 365 Business Central with other systems. Personalized. Tailored to your goals.
