Would you like to have consistent and accurate customer data in Dun & Bradstreet and Shopify at all times without any IT projects? That’s exactly what MARINI is for.
With MARINI, the integration of Dun & Bradstreet and Shopify is ready to use in just a few days and grows flexibly with your requirements.
And the best part: we handle the integration for you. Our experts set up your Dun & Bradstreet Shopify interface on your behalf or together with your team.
Important note: The video shows the integration of HubSpot with SAP C4C. Of course, connecting to Dun & Bradstreet with Shopify and many other systems is also possible.
Dun & Bradstreet is the world’s leading provider of business data, delivering validated master data, compliance data (KYC, AML, ESG), and risk assessments for millions of companies. Shopify is the global e-commerce platform for B2B and B2C with an API-first architecture and cloud-only operation.
The Dun & Bradstreet Shopify integration enables you to automatically enrich B2B customers in your store with validated company data, fulfill compliance requirements, and assess risks. Especially with Shopify Plus featuring B2B functionality (Companies, CompanyLocations, customer-specific price lists), anonymous shop registrations become verified business partners with credit data, UBO information, and solvency checks.
The integration between D&B and Shopify is particularly relevant for B2B online stores that want to validate their business customers, ensure compliance, and assess credit risks.
B2B customer validation in the store. When a new company registers in your Shopify store, the company is automatically validated via D&B. You immediately receive validated master data, DUNS number, industry, and company size. No more manual research, no incomplete registrations.
Compliance check before activation. Before you grant a new B2B customer access to your inventory, you automatically check KYC and AML requirements. D&B delivers Ultimate Beneficial Owner (UBO), sanctions screening, and ESG scores. Only verified customers are activated.
Credit limit check for payment terms. You offer your B2B customers payment terms. With D&B Financial Risk Assessment, you automatically assess creditworthiness and assign credit limits based on real financial data. Fewer payment defaults, better risk management.
Customer-specific price lists based on company data. Shopify Plus allows customer-specific price lists per Company. With D&B data such as company size, industry, and revenue, you can automatically assign discount tiers or store individually negotiated terms.
Monitoring for existing customers. Once a store customer is linked to the DUNS, they are added to D&B Monitoring. Changes such as insolvency proceedings, management changes, or company restructurings are automatically pushed. You react proactively before receivables default.
New customer acquisition via Criteria Search. With D&B Criteria Search, you identify potential new customers by industry, size, region, and proximity. You can create these companies directly as Companies in Shopify and target them specifically with invitations or individual offers.
The use cases on this page are not theoretical, but implementing them requires experience. You can set up integration and data management yourself through MARINI’s no-code interface, or have our team configure it for you. For implementation in your systems, we work collaboratively with you and your service providers. If you don’t yet have a suitable service provider, we’re happy to recommend an appropriate partner from our network.
Andreas Gozian, Chief Sales Officer at MARINI
European Lead Center of Excellence Manufacturing at Dun & Bradstreet
With MARINI, we have found a flexible and reliable partner for data integration with our customers. In today’s environment, we’re dealing with countless systems. At the same time, resources, especially in IT, are becoming increasingly scarce. Through MARINI, we conveniently deliver our data to any of our customers’ systems, whether CRM, ERP, or MDM – quickly and securely.
Senior Consultant Master Data & Marketing Solutions at Dun & Bradstreet
With MARINI, we have a partner with whom cooperation is simple and straightforward. Short coordination channels, fast implementation, and a solution-oriented team—this is how we provide our customers with D&B data quickly, reliably, flexibly, and across systems.
For: C-Level, Management, Business Development
Minimize payment defaults, secure liquidity. With D&B Financial Risk Assessment, you automatically assess new B2B customers before granting payment terms. Companies with poor creditworthiness only pay upfront or not at all. Fewer receivable defaults, more planning security for your working capital.
Compliance as a competitive advantage. KYC, AML, and ESG are not obligations, but market standards. Customers expect you to work cleanly. With D&B, you show that you check business partners before closing contracts. This creates trust with investors, banks, and large enterprise customers.
Faster customer activation without risk. Manual credit checks take days, delay orders, and cost revenue. With the integration, you automatically check in seconds. Good customers are activated immediately, bad risks are never created. More efficiency, less risk.
For: Marketing, Sales, Customer Success, Operations
No more manual company data research. Before: New customers send you PDFs with commercial register extracts, you manually research company data. After: Shopify registration is automatically validated with D&B. Master data, DUNS, industry, and size are immediately available.
Customer-specific pricing without chaos. You manage hundreds of B2B customers with individual terms. With D&B data, you can automatically assign discount tiers based on company size or industry. No more Excel lists, no incorrect prices in the store.
Proactive risk management for existing customers. D&B Monitoring automatically pushes changes. When a customer gets into financial difficulties, you know immediately. You can shorten payment terms, check open orders, or contact the customer before receivables default.
Targeted new customer outreach. With D&B Criteria Search, you identify companies that are a perfect fit for your product. You create them as Companies in Shopify and invite them with individual offers. No wastage, only qualified leads.
For: IT, Development, System Architects, Admins
All D&B Data Blocks available. Through MARINI, all D&B Data Blocks are available: Master Data, Compliance, Financial Risk Assessment, Company Financials. You decide which data you synchronize. No API limits, no vendor lock-ins.
Bidirectional sync between Shopify and D&B. New Companies in Shopify automatically trigger D&B queries. Monitoring updates from D&B are synchronized back to Shopify. Field rules, validation, and duplicate matching included.
Shopify Plus B2B objects fully integrated. MARINI can synchronize all B2B objects: Companies, CompanyLocations, CompanyContacts, PriceLists. Metafields and Metaobjects for custom data structures are also supported.
Multi-store orchestration. Do you operate multiple Shopify Expansion Stores for different countries or segments? MARINI can retrieve and orchestrate D&B data for all instances in parallel. One central compliance check for all stores.
Business-critical data deserves maximum reliability. At MARINI, security isn’t an add-on—it’s our lived standard. Our security architecture at a glance:
This keeps your central data infrastructure stable, protected, and scalable at all times. Together, we’ll find the right integration and tailor it precisely to your requirements.
Through MARINI, all D&B Data Blocks are available: Master Data (name, address, DUNS), Compliance (KYC, AML, UBO, sanctions screening, ESG), Financial Risk Assessment (ratings, scores), and Company Financials. You can attach the data as Metafields to Companies or Customers in Shopify.
The integration also works with Shopify Standard. However, B2B objects such as Companies, CompanyLocations, and customer-specific price lists are only available in Shopify Plus. With Standard, you can attach D&B data to Customers, but without the full B2B structure.
Once a Company in Shopify is linked to the DUNS, it is added to D&B Monitoring. Updates in the D&B Data Cloud are automatically pushed and can be made available as Metafield updates or webhooks in Shopify. This keeps your customer data always up to date.
Yes, with D&B Criteria Search you can identify potential new customers by criteria such as industry, company size, region, and proximity. You can automatically create these companies as Companies in Shopify and approach them with targeted offers or invitations.
With D&B Financial Risk Assessment, you receive ratings and scores for creditworthiness. You can synchronize this data as Metafields to Companies in Shopify and use it in your store logic to grant payment terms or set credit limits. The logic remains flexible and in your control.
Yes, MARINI can retrieve and orchestrate D&B data for any number of Shopify Expansion Stores in parallel. Each instance is connected separately, and compliance data can be managed centrally or synchronized individually per store.
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We support you in integrating Dun & Bradstreet and Shopify. Personalized. Tailored to your goals.
