Connect all systems to Dun & Bradstreet: simple, fast, secure

Would you like to have consistent and accurate customer data in Dun & Bradstreet at all times without any IT projects? That’s exactly what MARINI is for.

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How current and complete is the company data in your CRM?

Dun & Bradstreet (D&B) provides validated master data, compliance information, and risk assessments for millions of companies worldwide. This data is the key to more informed decisions in sales, finance, and compliance.

MARINI brings D&B data in real-time to where it’s needed: into your CRM, ERP, and Master Data Management. With all Data Blocks, automatic monitoring, and direct synchronization to your target systems. On-premises target systems can also be connected.

Data quality isn’t about the source, it’s about integration

D&B provides the data. Yet 91% of CRM data remains incomplete because integration is missing or runs manually. Only automatic, bidirectional synchronization makes D&B data available where decisions are made: at the account in your CRM, at the business partner in your ERP, at the golden record in your MDM.

Which systems are you connecting with Dun & Bradstreet?

The following lists show a selection of the most popular integrations with dedicated landing pages. MARINI can connect significantly more systems and also offers the ability to develop custom adapters for custom systems, on-premise solutions, or systems not yet listed.

ERP Systems

Enrich business partners with D-U-N-S, credit data, and compliance information. Check credit limits, ensure KYC and AML.

SAP C4C Logo – CRM Integration
Dun & Bradstreet Logo – Data Quality & Enrichment Integration
SAP S/4HANA ↔ Dun & Bradstreet Integration

Validate and enrich SAP Business Partners with D&B data. Fulfill compliance requirements automatically. Real-time monitoring for proactive management.

Dynamics 365 Business Central Logo – ERP System Integration
Dun & Bradstreet Logo – Data Quality & Enrichment Integration
Dynamics 365 Business Central ↔ Dun & Bradstreet Integration

Automatically validate, enrich, and monitor ERP master data with D&B. For Finance, Purchasing, Sales. Cloud and On-Prem. GDPR-compliant.

Dynamics 365 Finance & Operations Logo – ERP System Integration
Dun & Bradstreet Logo – Data Quality & Enrichment Integration
Dynamics 365 Finance & Operations ↔ Dun & Bradstreet Integration

Integrate Dynamics 365 F&O and Dun & Bradstreet: Enrich Customers and Vendors with D&B data, check compliance, assess risks. Real-time, No-Code.

CRM Systems

Enrich accounts and companies with validated D&B master data. Activate monitoring and get automatically notified of changes.

HubSpot Logo – CRM Platform Integration
Dun & Bradstreet Logo – Data Quality & Enrichment Integration
HubSpot ↔ Dun & Bradstreet Integration

Automatically enrich companies in HubSpot with D&B data: master data, compliance, risk assessment. Real-time sync, GDPR compliant.

Salesforce Sales Cloud Logo – CRM Platform Integration
Dun & Bradstreet Logo – Data Quality & Enrichment Integration
Salesforce ↔ Dun & Bradstreet Integration

Automatically enrich Salesforce Accounts with D&B data. Compliance, risk assessment, monitoring. Bidirectional, real-time, no-code. MARINI makes it possible.

SAP C4C Logo – CRM Integration
Dun & Bradstreet Logo – Data Quality & Enrichment Integration
SAP C4C ↔ Dun & Bradstreet Integration

Automatically enrich accounts in C4C with D&B data. Compliance, risk scores, and monitoring in real-time. No-code integration via MARINI iPaaS.

Additional Integrations

Marketing Automation and E-Commerce: Validate campaign data, segment audiences with D&B criteria, equip online shops with credit checks.

Dun & Bradstreet Logo – Data Quality & Enrichment Integration
shopify logo
Dun & Bradstreet ↔ Shopify Integration

Validate B2B customers in Shopify with D&B data: master data, compliance, credit checks. Real-time integration via MARINI.

Magento Logo – E-Commerce Platform Integration
Dun & Bradstreet Logo – Data Quality & Enrichment Integration
Magento ↔ Dun & Bradstreet Integration

Connect Magento with D&B: Validate, enrich customer data, verify compliance. Real-time integration via MARINI iPaaS.

Oracle Eloqua Logo – Marketing Automation Integration
Dun & Bradstreet Logo – Data Quality & Enrichment Integration
Oracle Eloqua ↔ Dun & Bradstreet Integration

Automatically enrich Eloqua data with D&B company data. Lead scoring becomes precise, campaigns targeted. MARINI connects both systems in real-time, no-code, EU hosting.

All Dun & Bradstreet Integrations at a Glance

Explore the available standard integrations for Dun & Bradstreet and activate them directly through your MARINI account.

Your System or Service Not Listed?

MARINI builds custom integrations for any system with an API — proprietary developments, on-premise solutions, or unlisted systems. Delivered within days.

Which use cases are you solving with D&B and MARINI?

A selection of typical use cases that D&B customers can implement with MARINI. The range extends from simple data enrichment to complex compliance workflows.

Master data enrichment and monitoring. Automatically validate, standardize, and enrich company data in CRM and ERP with D&B data. Once a company is linked with the D-U-N-S, D&B monitoring can be activated. Changes such as rebranding, insolvency, or new executives are automatically pushed and available in real-time. Higher data quality, current information, proactive customer management.

Compliance: KYC, AML, and ESG. Make Ultimate Beneficial Owner (UBO) verification, sanctions screening, and ESG scores directly available at the business partner in ERP or account in CRM. Meet legal requirements, minimize risks, automate compliance processes. Ideal for financial services, but also for all industries with regulatory obligations.

New customer identification with Criteria Search. Identify potential new customers based on self-defined criteria: industry, company size, region, radius. Results can be transferred directly into CRM and used for targeted sales campaigns. No more manual research, but data-driven lead generation.

Credit limit verification and financial risk assessment. Use financial risk assessment for credit decisions. D&B Financial Risk Assessment Data Blocks provide ratings, scores, and business reports. This information can be automatically integrated into ERP workflows to check credit limits or adjust payment terms. Informed decisions, fewer defaults.

Your use case is unique. Let’s talk about it.

Whether it’s a single process or a complex system landscape: We work with you to align your use cases and identify the right integration strategy. I look forward to the conversation.

Andreas Gozian

Andreas Gozian, Chief Sales Officer at MARINI

Which industries benefit from Dun & Bradstreet integration?

Dun & Bradstreet integration is not an industry-specific topic — it is a process-driven one. That said, the concrete requirements vary considerably: in the financial sector, the focus is on compliance, KYC processes, and regulated data flows. In mechanical engineering and manufacturing, the priorities lie in partner sales, aftermarket processes, and complex customer structures with hierarchical relationships. In the media industry, it is subscriptions, reader engagement, and multi-channel distribution that drive integration needs. The following industry pages demonstrate how MARINI addresses these requirements in practice.

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Manufacturing

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Media and Publishers

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Financial Services

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Healthcare

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Why MARINI for Dun & Bradstreet integration?

MARINI is an official integration partner of Dun & Bradstreet and delivers all Data Blocks through the MARINI DataEngine. Type-Ahead Search, Criteria Search, Identity Resolution, and Monitoring included.

Native connectors vs. integration platform. Many systems offer native D&B connectors. These usually cover only basic functions and are limited to one target system. With MARINI, you can synchronize D&B data into any number of systems, use all Data Blocks, and map complex workflows: mapping, field rules, validation, duplicate detection. One platform for all integrations.

Custom development vs. permanent platform. Custom developments with D&B Direct+ API are technically possible, but require ongoing effort for maintenance, updates, and monitoring. MARINI handles this: API management, error handling, logging, alerts. You focus on business processes, not on technology. And when requirements change, you adjust the integration via the no-code interface.

Generic iPaaS vs. specialized solution. Generic integration platforms can connect D&B, but are not specialized in master data management and compliance. MARINI offers preconfigured templates for D&B integrations, knows typical use cases, and has experience with KYC, AML, ESG. Faster implementation, less trial-and-error.

Maximum Security and Stability

Business-critical data deserves maximum reliability. At MARINI, security isn’t an add-on—it’s our lived standard. Our security architecture at a glance:

  • GDPR-compliant and legally secured (including Swiss revDPA)
  • ISO 27001-certified data centers
  • Multiple daily backups across multiple locations
  • Incident response and recovery plans
  • Continuous monitoring and personal tech support

This keeps your central data infrastructure stable, protected, and scalable at all times. Together, we’ll find the right integration and tailor it precisely to your requirements.

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Frequently asked questions about Dun & Bradstreet integration

All D&B Data Blocks are available through MARINI: Master Data (Basic and Extended), Sales & Marketing Intelligence, Compliance (Basic and Extended), Financial Risk Assessment (Traffic Light to Comprehensive), and Company Financials. A complete overview is available on the MARINI Data Marketplace.

Once a company is linked with the D-U-N-S, it can be added to D&B Monitoring. Updates in the D&B Data Cloud are automatically pushed and available in real-time. You’ll be notified when relevant data changes: executives, insolvency proceedings, rebranding, or credit rating changes.

MARINI uses the D&B Direct+ REST API for integration. All Data Blocks are retrieved through the MARINI DataEngine and can be synchronized to any target system via the HubEngine. On-premises target systems can also be connected.

Yes. D&B data is retrieved through the MARINI DataEngine and can be synchronized to any target system via the HubEngine: CRM, ERP, MDM, Marketing Automation. One central integration, any number of target systems. This saves costs and reduces complexity.

With D&B compliance data, you can cover KYC (Know Your Customer), AML (Anti-Money Laundering), and ESG requirements. This includes Ultimate Beneficial Owner (UBO) verification, sanctions screening, and ESG scores. This data can be automatically integrated into compliance workflows in ERP or CRM.

With Criteria Search, you can identify potential new customers based on criteria such as industry, company size, address, and radius. Results can be transferred directly into CRM and used for targeted sales campaigns. Ideal for data-driven lead generation.

Yes. MARINI can also connect on-premises systems, such as SAP S/4HANA or Dynamics 365 in your own infrastructure. The connection is made via secure connectors. MARINI itself is a SaaS platform and runs in the cloud.

Duration depends on scope. Simple use cases like data enrichment in CRM can be implemented within a few days. More complex scenarios with compliance workflows and multiple target systems require more time. MARINI offers preconfigured templates that significantly reduce effort.

We have been working with MARINI for a long time and are very satisfied with the collaboration. We particularly appreciate their high level of flexibility, excellent communication, and fast response to our requirements. The platform integrates seamlessly into our dynamic environment and helps us achieve our goals efficiently. MARINI is a reliable partner, and we recommend them without reservation.

Tobias-Zimmer-Jahr-Media
Tobias Zimmer
Director Digital
Jahr Media

With MARNI, we were able to successfully optimize our digital sales processes. We were particularly impressed by the flexibility and scalability of the platform, which helped us to implement our projects quickly and efficiently.

Barbara Reibl
Head of Customer Experience
IU International University of Applied Sciences

Data is only the gold of the digital age when it is integrated and consistently translated into decisions. That is exactly what MARINI stands for: we connect data sources, make data actionable, and enable purpose-driven, model-based analytics—fully aligned with the principles of Robotic Selling.

Prof. Dr. Bernd Skiera
Prof. Dr. Bernd Skiera
Co-founder Marini Systems and Professor for E-Commerce at Goethe University Frankfurt
Goethe University Frankfurt

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