Would you like to have consistent and accurate customer data in DeepL and SAP C4C at all times without any IT projects? That’s exactly what MARINI is for.
With MARINI, the integration of DeepL and SAP C4C is ready to use in just a few days and grows flexibly with your requirements.
And the best part: we handle the integration for you. Our experts set up your DeepL SAP C4C interface on your behalf or together with your team.
Important note: The video shows the integration of HubSpot with SAP C4C. Of course, connecting to DeepL with SAP C4C and many other systems is also possible.
DeepL is an AI-based translation service from Germany that translates texts into over 30 languages with a special focus on data privacy. SAP C4C (Cloud for Customer) is SAP’s cloud-based CRM system for sales and service with native SAP ERP integration and support for Custom Modules.
The DeepL SAP C4C Integration enables automatic and GDPR-compliant translation of CRM data. Incoming leads from international markets are translated into the team’s working language, support tickets with sensitive customer data are processed without storage at DeepL, and sales teams work with understandable customer information regardless of the source language. DeepL is activated directly in MARINI, the API key is stored, and workflows precisely control which fields are translated when and into which language.
The integration is used for automated translation of CRM data when international teams need to work with customer information in different languages.
Make international leads immediately actionable. Leads from international campaigns or web forms land in SAP C4C in their original language. But your sales team works in German or English. Through MARINI, selected fields such as descriptions, comments or inquiries are automatically translated and stored in defined target fields in C4C. This enables the team to react immediately without having to translate manually first.
Translate support tickets in a GDPR-compliant manner. Tickets from customer service often contain personal data. DeepL API Pro does not store any texts, data is processed exclusively in Germany. In combination with MARINI’s EU-only hosting, this creates a consistently GDPR-compliant solution. Ticket descriptions are translated without sensitive data being processed or stored outside the EU.
CRM notes and activities for global teams. Sales staff in different countries maintain notes and activities in their respective languages in SAP C4C. Through MARINI workflows, these texts are automatically translated into the working language of the responsible team, so everyone can work with understandable information.
Localize account and contact descriptions. International business partners are created in C4C with descriptions in different languages. Through the integration, these texts are automatically translated and stored in target fields, enabling all teams to work consistently without language barriers.
Opportunity information for international sales teams. Opportunities are often maintained by different sales staff who work in different languages. Through MARINI, fields such as opportunity descriptions, next steps or notes are automatically translated into the target language and synchronized in C4C.
Consistent technical terminology with glossaries. DeepL supports glossaries for consistent translation of product names, brand terms or industry-specific terms. This ensures that technical terms are translated uniformly across all languages, which is particularly important for technical industries or regulated markets.
The use cases on this page are not theoretical, but implementing them requires experience. You can set up integration and data management yourself through MARINI’s no-code interface, or have our team configure it for you. For implementation in your systems, we work collaboratively with you and your service providers. If you don’t yet have a suitable service provider, we’re happy to recommend an appropriate partner from our network.
Andreas Gozian, Chief Sales Officer at MARINI
Country Lead Germany & Director Corporate DACH at HubSpot Inc.
MARINI serves as a crucial partner, perfectly extending HubSpot’s capabilities for companies with complex system landscapes. Through seamless integration of SAP, legacy systems, and diverse data sources, we collectively create a true single source of truth. Particularly valuable: Our mid-market customers can retain their established IT structures while still leveraging HubSpot’s full power – with clean data, automated processes, and a 360-degree customer view that delivers measurable business results.
European Lead Center of Excellence Manufacturing at Dun & Bradstreet
With MARINI, we have found a flexible and reliable partner for data integration with our customers. In today’s environment, we’re dealing with countless systems. At the same time, resources, especially in IT, are becoming increasingly scarce. Through MARINI, we conveniently deliver our data to any of our customers’ systems, whether CRM, ERP, or MDM – quickly and securely.
For: C-Level, Management, Business Development
Enter international markets faster. When your company expands into new markets, the language barrier is often the first obstacle. With the integration, CRM data is automatically translated without having to hire additional translators or commission external service providers. This accelerates market entry and reduces costs.
Minimize GDPR risk in international communication. DeepL is a German provider, data is processed exclusively in the EU and not stored (API Pro). In combination with MARINI’s EU-only hosting, this creates a consistently GDPR-compliant solution. This minimizes legal risks when processing personal data in international sales processes.
ROI through reduced translation costs. Manual translation ties up resources or causes external costs. Automated translation via MARINI runs in the background, texts are translated in real-time or via defined triggers. This saves time and money without compromising quality. DeepL is regularly rated as a quality leader.
For: Marketing, Sales, Customer Success, Operations
No more manual translations in sales. Before: A lead from France comes in, the sales rep copies the text into a translation tool, manually inserts the translation into C4C. After: The integration translates automatically when creating the lead. Sales sees the translated version directly in C4C and can start qualifying immediately.
Support tickets in foreign languages immediately actionable. Before: Tickets from abroad remain pending until someone has time to translate them. Or they are forwarded to colleagues who speak the language. After: Ticket descriptions are automatically translated, the support team can react directly. Response time decreases, customer satisfaction increases.
Global teams work with the same information. Before: Sales staff in Germany maintain notes in German, colleagues in Spain in Spanish. When a deal is handed over, translation is required first. After: Notes and activities are automatically translated into the target language, everyone works with understandable information.
Bring marketing campaigns to new markets faster. Before: Campaign content must be manually translated before leads from new markets can be processed. After: Leads from multi-language campaigns are automatically translated, marketing can expand into new markets faster without translation bottlenecks.
For: IT, Development, System Architects, Admins
DeepL is activated directly in MARINI, no separate tool required. The DeepL API key (Free or Pro) is stored in the MARINI platform. MARINI workflows control which fields from SAP C4C are translated when and into which language. Translation runs via the DeepL REST API, texts are processed for translation and not stored (API Pro).
Flexible workflow control for precise translation logic. In MARINI you define which fields are translated (e.g. lead description, ticket text, account notes), into which target language, and under which conditions (e.g. only for certain country codes or language codes). The translated texts are stored in defined target fields in C4C, either in the same object or in custom fields.
Bidirectional translation when needed. If you want texts to be translated in both directions (e.g. German responses to French tickets), this can be mapped via separate workflows. You define source and target fields for each direction, MARINI handles the orchestration.
Rate limits and volume planning. DeepL API Free offers 500,000 characters per month, DeepL API Pro is volume-based. MARINI does not monitor usage, so you should keep track of volumes. For large data volumes (e.g. initial loads), it may make sense to plan translation in batches or activate it only for new records.
Business-critical data deserves maximum reliability. At MARINI, security isn’t an add-on—it’s our lived standard. Our security architecture at a glance:
This keeps your central data infrastructure stable, protected, and scalable at all times. Together, we’ll find the right integration and tailor it precisely to your requirements.
DeepL is activated directly in MARINI by storing the DeepL API key in the platform. Then you configure via MARINI workflows which fields from SAP C4C should be translated, into which target language and under which conditions. Translation runs via the DeepL REST API, no separate tool or additional software is required.
Yes, DeepL is a German provider based in Cologne. When using the DeepL API Pro, texts are processed exclusively for translation and not stored. In combination with MARINI’s EU-only hosting, this creates a consistently GDPR-compliant solution, ideal for translating sensitive or personal data from the CRM system.
Through MARINI workflows, you can have all text fields from SAP C4C translated, e.g. lead descriptions, account notes, contact comments, opportunity texts, ticket descriptions or activity content. Translation is precisely controlled, i.e. you define source and target fields as well as conditions (e.g. only for certain country codes). Custom fields are also supported.
Yes, SAP C4C supports custom modules and entities, and MARINI can access all objects available via the OData API. If your company uses custom business objects, their text fields can also be translated via DeepL. You define the fields in MARINI workflows just like standard objects.
The target language is configured per workflow step in MARINI. You can either define a fixed target language (e.g. all leads into German) or derive the target language dynamically from a field in C4C (e.g. based on the account’s country code or a language field in the contact object). DeepL supports over 30 languages, including all major European languages as well as Chinese, Japanese, Korean and Arabic.
Yes, MARINI workflows allow you to define conditions (e.g. only leads from certain countries, only tickets with status New, or only opportunities above a certain value). This ensures that only the records where translation makes sense are translated. This saves translation volume and keeps costs under control.
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