Would you like to have consistent and accurate customer data in DeepL and HubSpot at all times without any IT projects? That’s exactly what MARINI is for.
With MARINI, the integration of DeepL and HubSpot is ready to use in just a few days and grows flexibly with your requirements.
And the best part: we handle the integration for you. Our experts set up your DeepL HubSpot interface on your behalf or together with your team.
Important note: The video shows the integration of HubSpot with SAP C4C. Of course, connecting to DeepL with HubSpot and many other systems is also possible.
DeepL is an AI-based translation service from Germany that automatically translates texts into over 30 languages. Special focus is placed on data protection: data is processed exclusively in Germany and is not stored. HubSpot is a Customer Platform with seven integrated hubs: Marketing Hub for lead generation and automation, Sales Hub for pipeline management, Service Hub for support, Content Hub for website and CMS, Operations Hub for integrations, Commerce Hub for e-commerce, and Data Hub for data unification.
The DeepL HubSpot Integration enables you to automatically translate texts from CRM notes, support tickets, lead data, and marketing content without storing personal data. Marketing teams create multi-language campaigns, sales processes international leads immediately in their own language, and customer success communicates with global customers in a GDPR-compliant manner. Everything runs via MARINI workflows without employees having to switch between tools.
HubSpot collects hundreds of interactions daily: leads from international sources, support requests in foreign languages, CRM notes from global teams. Without automated translation, this potential remains untapped.
Make incoming leads immediately actionable. Leads from international campaigns land in HubSpot, often in languages the sales team doesn’t speak. DeepL automatically translates free-text fields, form data, and notes as soon as a lead is created. Sales immediately sees what it’s about and can respond.
Translate support tickets GDPR-compliant. Customers write in French, Spanish, or Polish. The service team works in German or English. MARINI translates ticket texts via DeepL API Pro without personal data being stored at DeepL. The team responds faster, the customer feels understood.
Synchronize CRM notes for international teams. Sales manager in Munich writes a note about a deal. The account manager in Paris needs the same information in French. MARINI automatically translates the note and updates the HubSpot contact field in the target language.
Prepare marketing content for multi-language campaigns. Email texts, landing page snippets, and campaign descriptions are exported from HubSpot, translated via DeepL, and written back into the CRM. Marketing rolls out campaigns in new markets faster without external translation agencies.
Localize product descriptions and quotes. HubSpot stores product texts for quotes. When a deal goes to a new country, MARINI automatically translates the relevant text fields into the local language. Sales sends out quotes that are professional and understandable.
Evaluate customer reviews and feedback. Feedback comes through HubSpot Forms in various languages. DeepL translates all entries into German or English so customer success and product teams can systematically evaluate global feedback.
The use cases on this page are not theoretical, but implementing them requires experience. You can set up integration and data management yourself through MARINI’s no-code interface, or have our team configure it for you. For implementation in your systems, we work collaboratively with you and your service providers. If you don’t yet have a suitable service provider, we’re happy to recommend an appropriate partner from our network.
Andreas Gozian, Chief Sales Officer at MARINI
Country Lead Germany & Director Corporate DACH at HubSpot Inc.
MARINI serves as a crucial partner, perfectly extending HubSpot’s capabilities for companies with complex system landscapes. Through seamless integration of SAP, legacy systems, and diverse data sources, we collectively create a true single source of truth. Particularly valuable: Our mid-market customers can retain their established IT structures while still leveraging HubSpot’s full power – with clean data, automated processes, and a 360-degree customer view that delivers measurable business results.
Principal Enterprise Account Executive DACH at HubSpot Inc.
With MARINI, our customers can get started quickly and easily, implementing their first integrations in the shortest possible time. At the same time, the platform offers the flexibility to gradually map even very complex use cases step by step. This enables us to seamlessly integrate HubSpot even in the most demanding system landscapes and deliver real added value for our customers.
Principal Partner Manager & Team Lead at HubSpot Inc.
For us at HubSpot, integrations with ERP systems like SAP S/4HANA are a daily topic. With MARINI, we have found a reliable partner for this. The connection between HubSpot and SAP S/4HANA is just one of the projects where we have brought customers to success through excellent collaboration.
For: C-Level, Management, Business Development
Enter international markets faster. New country markets require multilingual communication. With automated translation in HubSpot, marketing and sales can scale faster without building local teams. Time-to-market decreases, lead costs remain constant.
Minimize risk from GDPR violations. Manual translation via free online tools or insecure services exposes personal data to risks. DeepL API Pro via MARINI guarantees EU-only hosting and no storage of sensitive data. Compliance risks are eliminated.
Use resources more efficiently. Translation agencies cost time and money. Teams spend hours copying and pasting between tools. MARINI automates translation directly in HubSpot. You can invest the savings in content quality or new campaigns.
For: Marketing, Sales, Customer Success, Operations
Marketing: Multi-language campaigns without waiting times. Before: Send campaign texts to translation agency, wait two weeks, manually enter into HubSpot. After: Have texts translated directly in HubSpot, launch campaign the same day. You control which fields are translated and into which languages.
Sales: Qualify international leads immediately. Before: Lead comes from France, free-text field in French, sales understands nothing, lead remains unprocessed. After: MARINI automatically translates the field during lead import. Sales immediately sees what the lead wants and can make contact.
Customer Success: Support without language barriers. Before: Ticket in Italian, manually copy into DeepL, translate, translate response back. After: Ticket is automatically translated when it enters HubSpot. You respond in German, MARINI translates back into Italian.
RevOps: Ensure data quality across country borders. Before: Notes in multiple languages, nobody knows what’s in them, reporting impossible. After: All relevant fields are translated into one central language. Reports and dashboards show complete, understandable data.
For: IT, Development, System Architects, Admins
Which fields are translated and how is this controlled? MARINI offers field mapping at attribute level. You define which HubSpot field is translated and into which target field the result is written. You can also set conditions: only translate if source language was detected, or only for specific country codes.
How is the source language detected? DeepL offers automatic language detection. However, you can also maintain a field for the source language in HubSpot and use this as a trigger. MARINI reads the value and controls the translation accordingly.
Which API limits apply and how are they managed? DeepL API Free offers 500,000 characters per month, DeepL API Pro is volume-based. MARINI monitors API usage and sends alerts when limits are reached. You can configure rate limits and batch sizes in the workflows.
How are glossaries and terminology integrated? DeepL API Pro supports glossaries for consistent technical terms. You create a glossary in your DeepL account, MARINI automatically uses it for all translations. This keeps product names, brand terms, and technical terminology consistent.
Business-critical data deserves maximum reliability. At MARINI, security isn’t an add-on—it’s our lived standard. Our security architecture at a glance:
This keeps your central data infrastructure stable, protected, and scalable at all times. Together, we’ll find the right integration and tailor it precisely to your requirements.
DeepL is activated directly in the MARINI platform: You store your DeepL API key (Free or Pro) once in the settings. Then you can flexibly control translation via MARINI workflows. No separate tool or additional software needed, translation runs within the MARINI platform.
Via MARINI workflows, you precisely control which fields are translated, into which target language, and under which conditions. These can be CRM notes, product descriptions, email content, support tickets, lead form data, or any other text fields from HubSpot. You define source field, target field, and language per workflow step.
Yes. DeepL is a German provider based in Cologne. When using DeepL API Pro, texts are processed exclusively for translation and are not stored. In combination with MARINI’s EU-only hosting, this creates a consistently GDPR-compliant solution, ideal for translating sensitive or personal data from HubSpot.
To use DeepL via MARINI, you need a valid DeepL API key, either DeepL API Free or Pro. The key is stored once in MARINI. For sensitive company data, DeepL API Pro is recommended, as no texts are stored here and glossaries as well as formality settings are supported.
DeepL supports over 30 languages, including all major European languages as well as Chinese, Japanese, Korean, and Arabic. The target language is configured per workflow step in MARINI. DeepL automatically detects the source language, but you can also use a HubSpot field as a language trigger.
HubSpot Breeze AI uses DeepL internally for website and content translations, but only for certain content types and without control over the DeepL account. With MARINI, you use your own DeepL API key, have full control over glossaries, formality settings, and can translate all HubSpot fields, not just website content. Additionally, translation runs via MARINI workflows, allowing you to centrally control conditions, validation, and logging.
MARINI is our preferred partner for HubSpot integrations into complex system landscapes—technically strong, reliable, and ideal for joint projects.
The integration of our marketing automation (Evalanche) and Salesforce via MARINI takes our data quality to a new level and provides the basis for successful account-based marketing.
Data is only the gold of the digital age when it is integrated and consistently translated into decisions. That is exactly what MARINI stands for: we connect data sources, make data actionable, and enable purpose-driven, model-based analytics—fully aligned with the principles of Robotic Selling.
We support you in integrating DeepL and HubSpot. Personalized. Tailored to your goals.
