Would you like to have consistent and accurate customer data in CAS SmartWe and Leadtributor at all times without any IT projects? That’s exactly what MARINI is for.
With MARINI, the integration of CAS SmartWe and Leadtributor is ready to use in just a few days and grows flexibly with your requirements.
And the best part: we handle the integration for you. Our experts set up your CAS SmartWe Leadtributor interface on your behalf or together with your team.
Important note: The video shows the integration of HubSpot with SAP C4C. Of course, connecting to CAS SmartWe with Leadtributor and many other systems is also possible.
CAS SmartWe is a cloud CRM for small businesses with affordable cost-per-user pricing. Leadtributor is a specialized lead management system for manufacturers with partner sales. It automatically distributes leads to sales partners, dealers, or agents and tracks what happens next.
The CAS SmartWe Leadtributor Integration connects your CRM with intelligent lead routing. Leads from SmartWe flow to Leadtributor, are automatically assigned there, and feedback travels back to the CRM. You see in real-time which partner is handling the lead and what the status is. No more black box in partner sales.
The integration makes partner sales transparent. Here are six scenarios where it reduces workload.
Leads directly from CRM into partner routing. New contacts from SmartWe automatically flow to Leadtributor. The platform handles routing by postal code, competencies, or region. Your inside sales team no longer needs to distribute manually, speed increases. 50% of deals go to the vendor who responds first.
Feedback from the partner network back to CRM. When a sales partner processes a lead, updates status, or provides feedback, it automatically appears in the SmartWe record. You see in real-time whether the lead is being worked on, if there’s interest, or if it was rejected. The complete lead history remains visible in the CRM.
Automatic escalation on non-response. If a partner doesn’t respond within the defined timeframe, Leadtributor automatically forwards the lead. This information flows back to SmartWe so your team sees who is currently responsible. No lead gets lost, you gain response speed.
Track sales territories and partner performance. Which partner converts well? Who takes longer? The KPIs from Leadtributor can be integrated into SmartWe reporting via the integration or visualized externally. You recognize where adjustments are needed before revenue is lost.
Use conversion data for marketing optimization. The integration shows you which lead sources from SmartWe actually result in closures. Leadtributor tracks the complete journey to the deal, SmartWe sees the source. Combined, you know which campaigns work and which partners convert well.
Map new partner structures quickly. When you adjust sales territories or add new dealers, you configure it in Leadtributor. The integration ensures SmartWe sees the new assignments. You don’t need parallel adjustments in the CRM, everything runs synchronously.
The use cases on this page are not theoretical, but implementing them requires experience. You can set up integration and data management yourself through MARINI’s no-code interface, or have our team configure it for you. For implementation in your systems, we work collaboratively with you and your service providers. If you don’t yet have a suitable service provider, we’re happy to recommend an appropriate partner from our network.
Andreas Gozian, Chief Sales Officer at MARINI
Member of the Executive Board at CAS Mittelstand CRM – CAS Software AG
The partnership with MARINI offers our customers and partners new opportunities to integrate any systems quickly and flexibly. We successfully deliver both simple integrations and complex integration requirements (data management, ETL processes, etc.) together with our partner MARINI.
Gründerin und CSO at Leadtributor GmbH
Data exchange from Leadtributor to other systems such as CRM, ERP, or marketing automation is a prerequisite for our success. With MARINI, many systems can be connected to Leadtributor with ease. This way, our customers have no overhead and all data (leads, contacts, etc.) remains synchronized across all their systems at all times.
For: C-Level, Management, Business Development
Partner sales becomes measurable. Without integration, the partner channel is a black box. You don’t know how quickly partners respond, which ones convert, and where leads are lost. The integration brings this data into the CRM, you can control sales territories strategically and recognize early where adjustments are needed. This makes your channel strategy data-driven.
Faster time-to-response, higher conversion. Speed in first contact decides the deal. The integration eliminates manual steps between lead receipt and partner assignment. This shortens response time, end customers get answers faster, and your closing rate increases. Some customers report 20% higher conversion.
Scale without overhead. When you develop new sales territories or add partners, manual workload in inside sales normally grows. The integration automates distribution and tracking. You can grow the partner channel without your team having to grow proportionally. This improves margins in indirect sales.
For: Marketing, Sales, Customer Success, Operations
Inside sales saves time on lead distribution. Previously, you had to manually review leads, check postal codes, and inform the right partner by email. Now it runs automatically: lead comes in, Leadtributor assigns, partner gets notified. Your team can focus on qualified follow-up instead of administrative work.
Sales management sees partner performance in CRM. You no longer need to check two systems to know how partners are working. Feedback, status updates, and conversion rates from Leadtributor appear directly in SmartWe. You see at a glance which partners work well and where you need to follow up. This makes management conversations fact-based.
Marketing learns which campaigns really work. Lead generation is one thing, conversion is another. The integration shows you which sources from SmartWe lead to actual closures. You see whether certain campaigns lead to leads that partners don’t process or that don’t convert. This sharpens your budget allocation.
Escalation without manual follow-up. When a partner didn’t respond, you previously had to manually follow up or the lead was lost. Now Leadtributor handles escalation automatically and SmartWe shows you who is currently responsible. You don’t need to track, the system does it for you.
For: IT, Development, System Architects, Admins
REST APIs of both systems, bidirectional synchronization. CAS SmartWe offers a REST API with OAuth 2.0, Leadtributor as well. The MARINI HubEngine connects both via their native interfaces. You can push leads from SmartWe to Leadtributor and sync feedback data back. Partner assignments can also be synchronized bidirectionally. No plugin needed, everything runs via API.
Real-time or scheduled, configurable. The integration runs via webhook in real-time or scheduled. For lead routing, you usually want real-time; for reporting, hourly or daily is often sufficient. You configure this via the HubEngine UI, without code. Triggers can be set on field changes, such as when a lead status in SmartWe changes to “Qualified.”
Field mapping and duplicate prevention. The two systems have different data models. The HubEngine offers visual field mapping and transformation rules. You define which SmartWe fields map to which Leadtributor attributes. Duplicate checking runs via unique identifiers or matching rules that you define yourself. You have control over conflicts and overwrites.
Logging, monitoring, error handling. Every sync is logged, you see in real-time which records were successfully transferred and where errors occur. The MARINI platform offers alerts via email or webhook when something goes wrong. You can isolate faulty records, fix them, and retrigger without stopping the entire integration. This makes the solution production-ready.
Business-critical data deserves maximum reliability. At MARINI, security isn’t an add-on—it’s our lived standard. Our security architecture at a glance:
This keeps your central data infrastructure stable, protected, and scalable at all times. Together, we’ll find the right integration and tailor it precisely to your requirements.
Typically, leads (customer inquiries), contacts, companies, and activities are synchronized from SmartWe to Leadtributor. Partner assignments, feedback status, escalation events, and conversion data flow back. You can freely configure the mapping and decide which fields run bidirectionally and which only in one direction.
Both are possible. For lead routing, real-time via webhooks is recommended so partners are notified immediately. For reporting or master data synchronization, a scheduled approach is often sufficient. The MARINI HubEngine lets you configure both in parallel, depending on data type and use case.
No. The MARINI HubEngine offers a no-code interface for field mapping, triggers, and transformation rules. You select the systems, define the objects, and set conditions by click. For complex business logic, you can optionally add JavaScript snippets, but that’s not mandatory. Many customers set up the integration themselves, others book professional services.
Leadtributor automatically forwards the lead to the next suitable partner or escalates it back to inside sales, depending on configuration. This status change is synchronized to SmartWe in real-time so your team sees what happened. You can define escalation rules in Leadtributor, such as after 24 hours without response.
CAS SmartWe is a pure cloud solution, but if you want to integrate other on-premise systems into the integration, that’s possible. MARINI can also connect on-premises systems via secure connectors. You can connect, for example, a local ERP or marketing automation that also delivers leads to Leadtributor.
The MARINI Integration Platform is GDPR and revDSG compliant, hosted in EU data centers with ISO 27001 certification. Data is transmitted encrypted (TLS), no data is permanently stored unless you activate the DataEngine for orchestration. Logging is anonymized and time-limited. You retain control over all data flows.
We have been working with MARINI for a long time and are very satisfied with the collaboration. We particularly appreciate their high level of flexibility, excellent communication, and fast response to our requirements. The platform integrates seamlessly into our dynamic environment and helps us achieve our goals efficiently. MARINI is a reliable partner, and we recommend them without reservation.
Data is only the gold of the digital age when it is integrated and consistently translated into decisions. That is exactly what MARINI stands for: we connect data sources, make data actionable, and enable purpose-driven, model-based analytics—fully aligned with the principles of Robotic Selling.
MARINI is our preferred partner for HubSpot integrations into complex system landscapes—technically strong, reliable, and ideal for joint projects.
We support you in integrating CAS SmartWe and Leadtributor. Personalized. Tailored to your goals.
