Would you like to have consistent and accurate customer data in CAS SmartWe and Inxmail at all times without any IT projects? That’s exactly what MARINI is for.
With MARINI, the integration of CAS SmartWe and Inxmail is ready to use in just a few days and grows flexibly with your requirements.
And the best part: we handle the integration for you. Our experts set up your CAS SmartWe Inxmail interface on your behalf or together with your team.
Important note: The video shows the integration of HubSpot with SAP C4C. Of course, connecting to CAS SmartWe with Inxmail and many other systems is also possible.
CAS SmartWe is a cloud CRM for small businesses with affordable cost-per-user. It covers contact management, sales pipeline, and task management. Inxmail is a German email marketing specialist known for highly personalized newsletters, transactional emails, and measurable campaigns. EU hosting, CSA-certified, in the market since 1999.
The CAS SmartWe Inxmail integration eliminates manual list synchronization between your CRM and email marketing. Contacts flow automatically from SmartWe into Inxmail lists, tracking data returns to the CRM. Your sales team sees before the call who opened which mailing. Marketing always works with current CRM data.
The integration connects your CRM with your newsletter tool in real-time. Here are typical use cases:
Automatically transfer contacts to mailing lists. New contacts from SmartWe are directly synchronized into Inxmail lists. Marketing always works with current data, without manual export from the CRM.
Feed tracking data back to CRM. Opens, clicks, bounces, and unsubscribes appear in the SmartWe contact. Sales sees email engagement before picking up the phone.
Control segmentation with CRM criteria. Sales status, industry, or lead score from SmartWe determine which recipients receive which campaign. Relevance increases, unsubscribe rates decrease.
Synchronize opt-in and opt-out bidirectionally. Unsubscribes in Inxmail also block the contact in SmartWe for further mailings. GDPR compliance across both systems, without follow-up work.
Transfer forms from Inxmail as leads into CRM. Web forms and newsletter registrations automatically land as new contacts in SmartWe. Marketing hands over qualified leads seamlessly to sales.
Automatically maintain distribution lists from CRM views. Views or filters in SmartWe define who belongs in which Inxmail list. Changes to contacts update the lists automatically, without manual adjustment.
The use cases on this page are not theoretical, but implementing them requires experience. You can set up integration and data management yourself through MARINI’s no-code interface, or have our team configure it for you. For implementation in your systems, we work collaboratively with you and your service providers. If you don’t yet have a suitable service provider, we’re happy to recommend an appropriate partner from our network.
Andreas Gozian, Chief Sales Officer at MARINI
Member of the Executive Board at CAS Mittelstand CRM – CAS Software AG
The partnership with MARINI offers our customers and partners new opportunities to integrate any systems quickly and flexibly. We successfully deliver both simple integrations and complex integration requirements (data management, ETL processes, etc.) together with our partner MARINI.
CEO at Inxmail
Successful email marketing thrives on interesting and relevant, recipient-specific content. This requires the right content and current data from various sources such as CRM, shop systems, or other platforms. Creating relevant content from data for highly individualized emails is Inxmail’s strength. MARINI provides the necessary data for this, and that’s exactly why the combination of both systems leads to increased revenue and success.
For: C-Level, Management, Business Development
Time is money, duplicate work is wasted money. Every manual list maintenance, every CSV export, every synchronization between CRM and newsletter tool costs time that nobody has. The integration eliminates this overhead. Marketing works faster, sales has better data, you don’t pay for unnecessary staff hours.
98 percent delivery rates are no coincidence. Inxmail is CSA-certified and achieves average delivery rates 11 percent higher than the industry average. This means: More recipients see your campaigns. More visibility, more clicks, more conversions. MARINI ensures that the right contacts land in the distribution lists at the right time.
GDPR compliance across system boundaries. Opt-outs and consent status are synchronized bidirectionally. No risk that someone is still contacted from SmartWe after unsubscribing in Inxmail. Both systems are EU-hosted, you stay on the safe side.
For: Marketing, Sales, Customer Success, Operations
Marketing always works with current CRM data. No more outdated CSV exports. New contacts automatically appear in the right Inxmail lists. Changes to contact data flow in real-time. Campaigns are based on facts, not outdated snapshots.
Sales sees email engagement before the call. Who opened the last mailing? Who clicked on the link? This information is directly in the SmartWe contact. Sales can prepare conversations more specifically and address topics that demonstrably generate interest.
Segmentation becomes granular, without technical hurdles. You define in SmartWe who belongs in which campaign. Industry, sales status, revenue, lead score: All these criteria automatically control Inxmail lists. Personalization increases, unsubscribe rates decrease.
Lead handover works seamlessly. Form entries from Inxmail automatically land as new contacts in SmartWe. Marketing hands over qualified leads without manual forwarding. Sales follows up faster, conversion rates increase.
For: IT, Development, System Architects, Admins
Both systems offer REST APIs, MARINI connects them without code. SmartWe and Inxmail Professional provide comprehensive REST APIs. MARINI has a pre-built adapter for Inxmail Professional. For Inxmail Commerce and New Xperience, adapters can be easily developed. You configure fields, mapping rules, and synchronization direction via a no-code interface.
Bidirectional real-time synchronization with conflict resolution. You determine which system is leading for which object. Contacts come from SmartWe, tracking data from Inxmail. MARINI detects changes on both sides, resolves conflicts according to your rules, and synchronizes in real-time or on schedule.
Field rules, validation, and duplicate check before transfer. MARINI checks data before it moves to the target system. Required fields are validated, formats adjusted, duplicates detected. You define whether an existing contact is updated or a new one is created.
SmartWe on-premise also connectable. SmartWe is cloud-only, but if you work with on-premise systems: MARINI can also integrate these. Logs, monitoring, and alerts give you full transparency over every data flow. ISO 27001-certified data center, EU hosting.
Business-critical data deserves maximum reliability. At MARINI, security isn’t an add-on—it’s our lived standard. Our security architecture at a glance:
This keeps your central data infrastructure stable, protected, and scalable at all times. Together, we’ll find the right integration and tailor it precisely to your requirements.
Typically, contacts and company data flow from SmartWe into Inxmail lists. In the other direction, tracking data such as opens, clicks, bounces, and unsubscribes come back to the CRM. Consent status and opt-in information are also synchronized bidirectionally to ensure GDPR compliance across both systems.
Typically, SmartWe is leading for contact data, company information, and sales status. Inxmail is leading for newsletter dispatch, tracking data, and deliverability. You define in MARINI which system wins in case of conflicts. Opt-outs from Inxmail should always be synchronized back to the CRM to avoid double contact.
MARINI already has an adapter for Inxmail Professional. For Inxmail Commerce and New Xperience, adapters can be easily developed. Both systems offer REST APIs that integrate seamlessly. All endpoints can be integrated, uni- and bidirectionally.
You define in SmartWe views or filters that determine which contacts belong in which Inxmail list. MARINI synchronizes these contacts automatically. Changes to contact data update the lists in real-time. This allows you to control campaigns by industry, sales status, lead score, or any CRM fields.
Both systems are EU-hosted. MARINI is GDPR-compliant and uses an ISO 27001-certified data center. Opt-outs and consent status are synchronized bidirectionally. If someone unsubscribes in Inxmail, this status is automatically updated in SmartWe. No double contact, no data protection violations.
Yes. MARINI offers a no-code interface. You select fields, define mapping rules, set synchronization direction and schedule. Logs and monitoring give you insight into every data flow. If you need support, MARINI offers full-service options. You decide how much you do yourself.
The integration of our marketing automation (Evalanche) and Salesforce via MARINI takes our data quality to a new level and provides the basis for successful account-based marketing.
With MARINI, we use a reliable interface between our existing ERP system and HubSpot. The data exchange works seamlessly and delivers tangible added value in our day-to-day operations. We are particularly impressed by the platform’s clear structure as well as the direct and straightforward communication with the support team.
Data is only the gold of the digital age when it is integrated and consistently translated into decisions. That is exactly what MARINI stands for: we connect data sources, make data actionable, and enable purpose-driven, model-based analytics—fully aligned with the principles of Robotic Selling.
We support you in integrating CAS SmartWe and Inxmail. Personalized. Tailored to your goals.
