Would you like to have consistent and accurate customer data in CAS SmartWe at all times without any IT projects? That’s exactly what MARINI is for.
CAS SmartWe manages contacts and sales opportunities. The cloud CRM is affordable, quick to set up, and built for small teams. Yet even small teams need marketing leads in CRM, customer data in ERP, and engagement signals from marketing automation.
MARINI connects SmartWe with your ecosystem: contacts synchronized, leads automatically transferred, engagement data made visible. Bidirectional, real-time, no-code. Your sales team works with complete data, your marketing sees CRM status, your ERP knows every customer.
Small businesses choose affordable cloud CRM systems like SmartWe because cost per user is low and setup is quick. Yet precisely these companies often have a heterogeneous system landscape: marketing runs in Evalanche or HubSpot, accounting in weclapp or Dynamics 365 Business Central, the shop on Shopware. Without integration, SmartWe remains a data silo, marketing leads are transferred manually, revenue data is missing from CRM. MARINI connects SmartWe with all relevant systems and turns the affordable cloud CRM into the central data hub for sales and customer relationships.
Member of the Executive Board at CAS Mittelstand CRM – CAS Software AG
The partnership with MARINI offers our customers and partners new opportunities to integrate any systems quickly and flexibly. We successfully deliver both simple integrations and complex integration requirements (data management, ETL processes, etc.) together with our partner MARINI.
The following lists show a selection of the most popular integrations with their own landing pages. MARINI can connect significantly more systems and also offers the possibility to develop custom adapters for custom systems, on-premise solutions, or systems not yet listed.
Synchronize customer data, orders, and invoices between SmartWe and ERP. Sales sees revenue history, accounting knows all customer contacts.
Connect SmartWe with other CRM systems, for example when marketing runs in HubSpot and sales works in SmartWe. Contacts and activities stay synchronized.
Transfer shop orders and customer data from Magento or Shopware directly into SmartWe. Sales sees e-commerce history, marketing can target shop buyers specifically.
Synchronize contacts and leads between SmartWe and marketing automation. Leads with scoring from Evalanche or Eloqua land directly in CRM, CRM status flows back to marketing.
Integrations for lead routing and translation. Leadtributor routes leads automatically to the right CRM territory, DeepL translates contacts and notes for international teams.
Explore the available standard integrations for CAS SmartWe and activate them directly through your MARINI account.
MARINI builds custom integrations for any system with an API — proprietary developments, on-premise solutions, or unlisted systems. Delivered within days.
The following scenarios show a selection of typical use cases that SmartWe users implement with MARINI. The list is not exhaustive, MARINI also supports individual use cases.
Marketing-sales alignment: Transfer leads with context. Leads from marketing automation systems land automatically in SmartWe, including lead scoring, campaign history, and engagement data. Sales sees at a glance which content the lead consumed, which campaigns reached them, and how high the interest is. Result: Higher conversion rate because sales approaches every lead with context, not calling blind.
Whether it’s a single process or a complex system landscape: We work with you to align your use cases and identify the right integration strategy. I look forward to the conversation.
Andreas Gozian, Chief Sales Officer at MARINI
CAS SmartWe integration is not an industry-specific topic — it is a process-driven one. That said, the concrete requirements vary considerably: in the financial sector, the focus is on compliance, KYC processes, and regulated data flows. In mechanical engineering and manufacturing, the priorities lie in partner sales, aftermarket processes, and complex customer structures with hierarchical relationships. In the media industry, it is subscriptions, reader engagement, and multi-channel distribution that drive integration needs. The following industry pages demonstrate how MARINI addresses these requirements in practice.
CAS SmartWe is an affordable cloud CRM for small teams. MARINI connects it with the rest of your system landscape, even when budgets are tight. Cloud connectivity, no installation, EU-only hosting.
Native connectors vs. integration platform. SmartWe offers individual native connections to selected systems, for example via webhook or API key. This works for simple point-to-point connections, but becomes complex as soon as you want to orchestrate multiple systems, transform data, or store centrally. MARINI delivers a central platform for all SmartWe integrations: bidirectional mapping, field rules, validation, duplicate management, monitoring, and logs in one place. You build the integration once and extend it as needed, without starting from scratch for each new system.
Custom development vs. permanent platform. Small companies occasionally develop their own scripts or Zapier flows to connect SmartWe with other systems. This works short-term, but becomes a maintenance nightmare as soon as APIs change or new requirements emerge. MARINI takes over technical maintenance: API updates, error handling, retry logic, and monitoring are included. You focus on your business processes, not script debugging.
Generic iPaaS vs. specialized solution. Platforms like Zapier or Make are generic and support many systems superficially. For complex B2B integrations, features like custom object mapping, relationship synchronization, or advanced duplicate management are often missing. MARINI specializes in B2B CRM integrations and knows the requirements of sales and marketing teams: hierarchies, activities, campaign attribution, and bidirectional synchronization without data loss.
Business-critical data deserves maximum reliability. At MARINI, security isn’t an add-on—it’s our lived standard. Our security architecture at a glance:
This keeps your central data infrastructure stable, protected, and scalable at all times. Together, we’ll find the right integration and tailor it precisely to your requirements.
In CAS SmartWe, contacts, companies, sales opportunities, and activities are typically synchronized. MARINI also supports custom objects, provided they are available via the SmartWe API.
CAS SmartWe offers a REST API for integration. MARINI connects via this API with SmartWe, OAuth 2.0 and API keys are supported.
Yes, MARINI can synchronize SmartWe data in real-time. Changes in SmartWe or the target system are transferred immediately, depending on configuration via webhook or polling.
CAS SmartWe is a pure cloud solution, there is no on-premise option. However, MARINI can connect SmartWe with on-premise systems, such as ERP systems behind firewalls, via secure tunnel or VPN.
Yes, MARINI synchronizes leads from marketing automation systems like Evalanche, HubSpot, or Eloqua automatically into SmartWe, including lead scoring, campaign history, and engagement data. Sales receives qualified leads with context directly in CRM.
Yes, MARINI offers duplicate management at platform level. You define matching rules, for example by email or company name, and MARINI prevents the same contacts from being created multiple times in SmartWe.
Costs depend on data volume and number of systems. MARINI offers transparent data packages and no hidden additional costs. Contact the MARINI team for a customized quote.
MARINI offers a no-code interface that allows you to set up simple integrations yourself. For complex use cases or if you prefer co-creation, MARINI Professional Services are available.
We have been working with MARINI for a long time and are very satisfied with the collaboration. We particularly appreciate their high level of flexibility, excellent communication, and fast response to our requirements. The platform integrates seamlessly into our dynamic environment and helps us achieve our goals efficiently. MARINI is a reliable partner, and we recommend them without reservation.
The integration of our marketing automation (Evalanche) and Salesforce via MARINI takes our data quality to a new level and provides the basis for successful account-based marketing.
Data is only the gold of the digital age when it is integrated and consistently translated into decisions. That is exactly what MARINI stands for: we connect data sources, make data actionable, and enable purpose-driven, model-based analytics—fully aligned with the principles of Robotic Selling.
We support you in integrating CAS SmartWe with other systems. Personalized. Tailored to your goals.
