Would you like to have consistent and accurate customer data in CAS at all times without any IT projects? That’s exactly what MARINI is for.
Connect all systems to CAS: simple, fast, secure
Which CAS CRM do you use?
Whether genesisWorld or SmartWe: MARINI connects both CAS products with marketing automation, ERP and other systems. Contacts, scoring and documents are synchronised bidirectionally, without any installation in the CAS system.
Both CAS variants target the mid-market but differ in deployment, feature scope and API architecture. MARINI compensates for these differences at platform level: one configuration, two adapters, one seamless data flow.
CRM in the mid-market needs connectivity to marketing and ERP to map the sales process end to end.
A CRM system that operates in isolation provides sales with only a fraction of the relevant information. The lead comes from marketing, the credit rating sits in the ERP, the order history lives in the shop. Without integration, the context that turns a contact into a qualified sales opportunity is missing.
CAS offers two CRM variants for the mid-market with genesisWorld and SmartWe. Both products reliably manage contacts, sales opportunities and activities. Yet the end-to-end sales process, from the first touchpoint to the order, only emerges through connectivity to marketing automation and ERP. This is precisely where it is decided whether the CRM becomes a strategic tool or remains a well-maintained address book.
Marcus Bär
Member of the Executive Board at CAS Mittelstand CRM – CAS Software AG
The partnership with MARINI offers our customers and partners new opportunities to integrate any systems quickly and flexibly. We successfully deliver both simple integrations and complex integration requirements (data management, ETL processes, etc.) together with our partner MARINI.
Which CAS product do you use?
MARINI can connect both CAS CRM systems. The following pages show the specific integration options per product.
Which systems do you connect with CAS?
The following lists show a selection of the most popular integrations with CAS genesisWorld and CAS SmartWe. MARINI can connect many more systems, including via custom adapters.
ERP Systems
Synchronise customer master data, documents and orders between CAS and ERP. MARINI connects both CAS products with SAP, Dynamics 365, Odoo and weclapp.
Marketing Automation
Synchronise contacts and lead scoring between CAS and marketing automation. MARINI connects CAS genesisWorld and SmartWe with HubSpot, Evalanche, Eloqua and Inxmail.
E-Commerce
Synchronise orders, customer data and product information between CAS and your online shop. MARINI connects both CAS products with Shopware, Shopify and Magento.
Lead Routing
Automatically route leads from CAS to the right sales partner. MARINI connects CAS genesisWorld and SmartWe with leadtributor.
Translation & Localization
Automatically translate and localise CRM content. MARINI connects CAS genesisWorld and SmartWe with DeepL for scalable multilingual support.
All CAS Integrations at a Glance
Explore the available standard integrations for CAS and activate them directly through your MARINI account.
Your System or Service Not Listed?
MARINI builds custom integrations for any system with an API — proprietary developments, on-premise solutions, or unlisted systems. Delivered within days.
Which use cases do you solve with CAS and MARINI?
The following scenarios are among the most common use cases that CAS customers can implement with MARINI. The list is not exhaustive.
Marketing-sales alignment. A lead interacts with a campaign in Evalanche or HubSpot, opens emails, clicks on landing pages, downloads whitepapers. MARINI synchronises the contact including scoring and activity history in real time to CAS genesisWorld or SmartWe. Sales instantly sees which leads are ready to buy and works with up-to-date engagement data instead of outdated spreadsheets. The result: shorter response times to qualified leads and measurably higher conversion rates from MQL to SQL.
CRM-ERP integration. Sales creates a sales opportunity in CAS, the back office prepares the quote, the customer places the order. MARINI transfers customer master data bidirectionally between CAS and the ERP system, such as SAP Business One or Dynamics 365 Business Central. Orders, delivery status and open items flow back into the CRM automatically. This way, sales sees the complete customer history in CAS including financial data and can follow up with confidence, without having to look anything up in the ERP.
Your use case is unique. Let’s talk about it.
Whether it’s a single process or a complex system landscape: We work with you to align your use cases and identify the right integration strategy. I look forward to the conversation.
Andreas Gozian, Chief Sales Officer at MARINI
Which industries benefit from CAS integration?
CAS integration is not an industry-specific topic — it is a process-driven one. That said, the concrete requirements vary considerably: in the financial sector, the focus is on compliance, KYC processes, and regulated data flows. In mechanical engineering and manufacturing, the priorities lie in partner sales, aftermarket processes, and complex customer structures with hierarchical relationships. In the media industry, it is subscriptions, reader engagement, and multi-channel distribution that drive integration needs. The following industry pages demonstrate how MARINI addresses these requirements in practice.
Why MARINI for CAS integration?
CAS has its own integration framework, and there are specialised partners within the CAS ecosystem. Nevertheless, many CAS customers hit limitations as soon as they want to go beyond standard scenarios. MARINI offers the more capable alternative: all objects including custom objects, on-premise too, with bidirectional synchronisation and monitoring.
Native connectors only cover standard cases. CAS ships its own standard connectors, for example for Outlook or individual email marketing tools. For many everyday scenarios, that is sufficient. But as soon as you want to synchronise custom objects, transform data or connect multiple systems simultaneously, flexibility and monitoring are lacking. MARINI picks up where native connectors leave off: bidirectional synchronisation with field mapping, validation and duplicate checking, monitored through real-time logs and alerts.
Custom development ties up resources permanently. Custom-built interfaces between CAS and ERP or marketing automation often work on the first attempt. But every API update, every system migration creates maintenance effort. MARINI as a permanent platform takes care of adapting to API changes, delivers versioned connectors and provides monitoring. This eliminates the risk that a point-to-point interface silently stops working after an update without anyone noticing.
Major iPaaS providers have no CAS connector. Anyone looking for an integration platform for CAS quickly discovers that the major generic iPaaS providers offer no native CAS adapter. A connection would only be possible via generic HTTP calls, without preconfigured objects, without CAS-specific mapping. MARINI delivers dedicated adapters for both CAS products with predefined objects and fields, ready to use immediately and without custom development.
Maximum Security and Stability
Business-critical data deserves maximum reliability. At MARINI, security isn’t an add-on—it’s our lived standard. Our security architecture at a glance:
- GDPR-compliant and legally secured (including Swiss revDPA)
- ISO 27001-certified data centers
- Multiple daily backups across multiple locations
- Incident response and recovery plans
- Continuous monitoring and personal tech support
This keeps your central data infrastructure stable, protected, and scalable at all times. Together, we’ll find the right integration and tailor it precisely to your requirements.
Frequently asked questions about CAS integration
CAS Software offers two CRM solutions: CAS genesisWorld for the mid-market (on-premise and cloud) and CAS SmartWe for small businesses (pure cloud solution). MARINI can connect both products and integrate them with marketing automation, ERP, e-commerce and other systems.
CAS genesisWorld offers more features such as custom objects, document management and project management. It is frequently deployed on-premise and supports REST and SOAP APIs. CAS SmartWe is leaner, purely cloud-based and more affordable per user. Both systems are fully integrable via their respective APIs. MARINI compensates for the differences at platform level.
Yes. CAS genesisWorld is frequently deployed on-premise. MARINI can connect on-prem systems without requiring any installation in the CAS system. Communication takes place via the existing API interface. For SmartWe this is not relevant, as it is available exclusively as a cloud solution.
CAS genesisWorld offers both a REST API and a SOAP API. Webhooks are supported inbound and outbound. Custom objects are accessible via the API. CAS SmartWe offers a REST API through which all activated modules can be addressed. MARINI supports both API variants with dedicated adapters.
Yes. MARINI can synchronise all modules and custom objects in CAS genesisWorld, provided they are exposed via the API. This includes custom fields and relations. Configuration is done through the no-code interface of the MARINI platform.
No. MARINI works entirely via the API interfaces of the CAS systems. No installation, no plugin and no agent is required in the CAS system. This applies to both products — genesisWorld (including on-premise) and SmartWe (cloud).
Yes. MARINI is GDPR and revDSG compliant. All data is processed and hosted exclusively in the EU. The data centre is ISO 27001 certified. CAS Software itself also places great emphasis on data sovereignty and German hosting, so both sides of the integration meet European data protection standards.
Yes. CAS offers its own integration capabilities with the OpenSync Framework, covering standard scenarios such as Outlook or individual marketing tools. For more complex requirements — such as bidirectional ERP synchronisation, duplicate management or multi-system scenarios — MARINI provides the greater feature set. Monitoring, logs and alerts are included as standard.
Data is only the gold of the digital age when it is integrated and consistently translated into decisions. That is exactly what MARINI stands for: we connect data sources, make data actionable, and enable purpose-driven, model-based analytics—fully aligned with the principles of Robotic Selling.
Co-founder Marini Systems and Professor for E-Commerce at Goethe University Frankfurt
Goethe University Frankfurt
For the digital marketing of our dairy products, we successfully leverage the high-performance, flexible, and sustainable MARINI integration platform.
Head of Digital Marketing & Media, Swissmilk
Swissmilk
With MARINI’s integration solutions, we eliminate customer data silos and orchestrate marketing automation campaigns seamlessly across systems.
Managing Director Flymint GmbH
Flymint GmbH
From Data to Growth
We support you in integrating CAS with other systems. Personalized. Tailored to your goals.