Would you like to have consistent and accurate customer data in CAS genesisWorld and Shopify at all times without any IT projects? That’s exactly what MARINI is for.
With MARINI, the integration of CAS genesisWorld and Shopify is ready to use in just a few days and grows flexibly with your requirements.
And the best part: we handle the integration for you. Our experts set up your CAS genesisWorld Shopify interface on your behalf or together with your team.
Important note: The video shows the integration of HubSpot with SAP C4C. Of course, connecting to CAS genesisWorld with Shopify and many other systems is also possible.
CAS genesisWorld is the CRM for mid-market companies that manages contacts, sales opportunities and projects. Shopify is the leading e-commerce platform for B2B and B2C with API-first architecture and cloud-only operation.
The CAS genesisWorld Shopify integration connects both systems in real-time: shop customers and their order history flow automatically into the CRM, marketing consent and abandoned carts trigger workflows, sales and service see the complete purchase behavior. No manual transfers, no media breaks, no blind spots anymore.
With MARINI, you synchronize all relevant data between CRM and shop: customers, orders, abandoned carts and product interests. Bidirectional, in real-time, without installation in the shop.
Transfer shop customers automatically into CRM. Every new Shopify customer is created in CAS genesisWorld with all relevant data: address, contact details, marketing consent. Your sales team sees immediately who has purchased and can follow up strategically.
Use order history for 360-degree customer view. All Shopify orders appear as activities or sales opportunities in the CRM. Service and sales know exactly what the customer bought when, which returns occurred and what the customer journey looks like.
Automatically reactivate cart abandoners. Abandoned checkouts from Shopify automatically trigger workflows in CAS genesisWorld: nurturing sequences, follow-up tasks for sales or personalized reminders. Higher conversion without manual effort.
Track product interests for segmentation. MARINI transfers which products the customer viewed, added to cart or purchased. You can segment by product interests in the CRM and launch cross-selling campaigns.
Synchronize newsletter opt-ins bidirectionally. Marketing consent from the shop is stored in the CRM, changes in the CRM flow back to Shopify. GDPR-compliant communication across all channels.
Accelerate customer service with shop data. Service inquiries are processed faster because orders, delivery status and returns are directly visible in the CRM. No system switching, no asking the customer.
The use cases on this page are not theoretical, but implementing them requires experience. You can set up integration and data management yourself through MARINI’s no-code interface, or have our team configure it for you. For implementation in your systems, we work collaboratively with you and your service providers. If you don’t yet have a suitable service provider, we’re happy to recommend an appropriate partner from our network.
Andreas Gozian, Chief Sales Officer at MARINI
Member of the Executive Board at CAS Mittelstand CRM – CAS Software AG
The partnership with MARINI offers our customers and partners new opportunities to integrate any systems quickly and flexibly. We successfully deliver both simple integrations and complex integration requirements (data management, ETL processes, etc.) together with our partner MARINI.
For: C-Level, Management, Business Development
Higher conversion through automated recovery. Cart abandoners are automatically reactivated with personalized workflows. The integration ensures that no lead is lost and conversion potential is fully exploited.
360-degree customer view without media breaks. Sales and service see the complete customer journey: from first shop visit through carts to order. Better decisions, faster responses, more satisfied customers.
Scalable e-commerce architecture without vendor lock-in. MARINI connects Shopify with CAS genesisWorld and any other systems: ERP, marketing automation, logistics. You remain flexible and can replace systems without rebuilding the integration.
For: Marketing, Sales, Customer Success, Operations
Segmentation by purchase behavior and product interests. You see in the CRM which products the customer bought or viewed. This allows you to create target groups for cross-selling, upselling or personalized campaigns.
Follow up on abandoned carts automatically. MARINI triggers workflows in the CRM as soon as a checkout is abandoned. Sales receives a task or an automated nurturing campaign starts. No more manual follow-up.
Customer service with complete order history. Service inquiries are processed faster because all orders, returns and delivery status are directly visible in the CRM. No system switching, no asking the customer.
Synchronize newsletter opt-ins GDPR-compliant. Marketing consent from Shopify is stored in the CRM, changes in the CRM flow back. You have a unified consent basis for all communication channels.
For: IT, Development, System Architects, Admins
REST and GraphQL APIs synchronized bidirectionally. MARINI uses the CAS genesisWorld REST API and the Shopify GraphQL Admin API. Both systems are synchronized in real-time, without installation in the shop or CRM.
Webhooks for event-based real-time synchronization. Shopify sends webhooks for new orders, abandoned carts or customer changes. MARINI processes these events immediately and updates CAS genesisWorld in real-time.
Custom Objects and Metafields fully integratable. CAS genesisWorld Custom Objects and Shopify Metafields are supported by MARINI. You can also synchronize custom data structures that go beyond the standard.
Connect on-premise CAS with cloud Shopify. MARINI can also connect on-premise installations of CAS genesisWorld with Shopify. No installation in the CRM necessary, MARINI accesses securely via the API.
Business-critical data deserves maximum reliability. At MARINI, security isn’t an add-on—it’s our lived standard. Our security architecture at a glance:
This keeps your central data infrastructure stable, protected, and scalable at all times. Together, we’ll find the right integration and tailor it precisely to your requirements.
Typically, customers, contacts, orders, abandoned carts and product interests are synchronized. MARINI can integrate all objects available via the APIs, including Custom Objects in CAS genesisWorld and Metafields in Shopify.
Yes, MARINI supports all Shopify editions including Shopify Plus. B2B objects such as Companies, CompanyLocations and PriceLists can be fully synchronized. Expansion Stores can also be connected in parallel.
Yes, MARINI can also connect on-premise installations of CAS genesisWorld with Shopify. No installation in the CRM is necessary, MARINI accesses securely via the REST API. Hybrid scenarios are also possible.
Yes, abandoned checkouts from Shopify are synchronized in real-time. MARINI can create these as activities or sales opportunities in CAS genesisWorld and trigger workflows, such as for follow-up tasks or automated nurturing campaigns.
MARINI synchronizes newsletter opt-ins and marketing consent bidirectionally. Changes in Shopify are stored in the CRM, changes in the CRM flow back. This gives you a GDPR-compliant consent basis for all communication channels.
CAS OpenSync covers standard integrations like Outlook or Inxmail, but reaches its limits in e-commerce scenarios. Shopify Flow automates workflows within Shopify but cannot synchronize CRM data. MARINI offers bidirectional real-time synchronization, custom object support and multi-system orchestration.
With MARNI, we were able to successfully optimize our digital sales processes. We were particularly impressed by the flexibility and scalability of the platform, which helped us to implement our projects quickly and efficiently.
The integration of our marketing automation (Evalanche) and Salesforce via MARINI takes our data quality to a new level and provides the basis for successful account-based marketing.
For the digital marketing of our dairy products, we successfully leverage the high-performance, flexible, and sustainable MARINI integration platform.
We support you in integrating CAS genesisWorld and Shopify. Personalized. Tailored to your goals.
