Would you like to have consistent and accurate customer data in CAS genesisWorld and Leadtributor at all times without any IT projects? That’s exactly what MARINI is for.
With MARINI, the integration of CAS genesisWorld and Leadtributor is ready to use in just a few days and grows flexibly with your requirements.
And the best part: we handle the integration for you. Our experts set up your CAS genesisWorld Leadtributor interface on your behalf or together with your team.
Important note: The video shows the integration of HubSpot with SAP C4C. Of course, connecting to CAS genesisWorld with Leadtributor and many other systems is also possible.
CAS genesisWorld is the user-friendly CRM for mid-sized businesses that unifies contacts, sales opportunities, and teamwork in one system. Leadtributor is the leading platform for lead routing and partner management that automatically distributes customer inquiries to the right sales partner or dealer.
The CAS genesisWorld Leadtributor Integration closes the gap between internal CRM and external partner sales. Leads from genesisWorld are automatically routed to the right partners, partner feedback flows back into the CRM, and the lead remains transparent throughout. No more black box.
The connection between CRM and lead routing platform turns external partners into virtual colleagues who become visible in the CRM.
Automatically route leads from CRM to partners. As soon as a lead is qualified in genesisWorld, it is automatically synchronized to Leadtributor and assigned to the appropriate sales partner based on region, radius, or competencies. No more manual forwarding.
Partner assignment back to CRM. Which partner is working on which lead? This information is immediately available in genesisWorld. So inside sales always knows what’s happening and can respond specifically to inquiries.
Feedback status visible live in CRM. Has the partner accepted, contacted, qualified, or rejected the lead? All status updates from Leadtributor are automatically updated in genesisWorld. The lead history remains complete.
Escalations for non-response. If a partner doesn’t respond within the defined time, Leadtributor automatically forwards the lead. This escalation is also fed back into the CRM, so no one operates blind.
Conversion data for reporting. Which partners close best? Which regions perform strongly? Conversion data from Leadtributor complements CRM reporting and creates the foundation for data-driven sales management.
Bidirectionally synchronize customer database. New customers acquired through partner sales automatically land in genesisWorld. Conversely, existing customers with partner assignments are maintained in Leadtributor if the partner needs to be contacted again later.
The use cases on this page are not theoretical, but implementing them requires experience. You can set up integration and data management yourself through MARINI’s no-code interface, or have our team configure it for you. For implementation in your systems, we work collaboratively with you and your service providers. If you don’t yet have a suitable service provider, we’re happy to recommend an appropriate partner from our network.
Andreas Gozian, Chief Sales Officer at MARINI
Member of the Executive Board at CAS Mittelstand CRM – CAS Software AG
The partnership with MARINI offers our customers and partners new opportunities to integrate any systems quickly and flexibly. We successfully deliver both simple integrations and complex integration requirements (data management, ETL processes, etc.) together with our partner MARINI.
Gründerin und CSO at Leadtributor GmbH
Data exchange from Leadtributor to other systems such as CRM, ERP, or marketing automation is a prerequisite for our success. With MARINI, many systems can be connected to Leadtributor with ease. This way, our customers have no overhead and all data (leads, contacts, etc.) remains synchronized across all their systems at all times.
For: C-Level, Executive Management, Business Development
Increase conversion rates in partner sales. When leads go quickly to the right partner, the bounce rate drops drastically. Studies show: 50 percent of sales go to the vendor who responds first. With automatic routing and escalation management, we ensure no lead gets left behind.
Transparency on partner performance. Which partners deliver real revenue? Which regions need more support? The integration provides reliable KPIs directly in the CRM, without sales managers having to look in two systems. This saves time and creates a data foundation for strategic decisions.
Scalable without overhead. More partners normally mean more coordination effort. With the integration, the effort remains constant because routing and feedback are automated. This makes growth in partner sales plannable and economical.
For: Marketing, Sales, Customer Success, Operations
No more manual Excel lists. Previously, inside sales manually exported leads from the CRM, distributed them to partners, and then tried to gather feedback via email. With the interface, it runs automatically: lead in, partner assigned, status back.
Faster response times to end customers. Escalation management ensures that leads don’t get stuck with overwhelmed or inactive partners. If a partner doesn’t respond within 24 hours, the lead automatically moves on. This significantly increases customer satisfaction.
Campaign attribution across partner sales. Which campaign did the lead come from? Which partner closed it? This information is together in the CRM, so marketing can finally see which campaigns also work in partner sales.
Improve lead quality through structured feedback. Partners provide structured feedback in Leadtributor: too early, not relevant, budget missing. This data flows back into the CRM and helps marketing sharpen lead generation.
For: IT, Development, System Architects, Admins
On-prem CRM? No problem. CAS genesisWorld often runs on-premises. MARINI can also connect on-prem systems without you having to install anything in the CRM. The HubEngine connects via REST or SOAP API to your genesisWorld instance, regardless of where it’s hosted.
Synchronize custom objects. Have you built custom objects in genesisWorld? They work seamlessly with MARINI. All endpoints are automatically detected and can be included in synchronization. No manual field-by-field mapping needed, as long as the API exposes the object.
Bidirectional with field rules. You can control which fields are synchronized in which direction. Example: Leads are pushed from genesisWorld to Leadtributor, but status updates only come back when certain conditions are met. This keeps the CRM clean.
Monitoring and logs in real-time. Every synchronization runs logged through MARINI. You see in the no-code interface which records were transferred when, whether errors occurred, and where conflicts were. You can configure alerts via email or webhook.
Business-critical data deserves maximum reliability. At MARINI, security isn’t an add-on—it’s our lived standard. Our security architecture at a glance:
This keeps your central data infrastructure stable, protected, and scalable at all times. Together, we’ll find the right integration and tailor it precisely to your requirements.
Typically, leads (customer inquiries), contacts, sales partners, and status updates are synchronized. Custom objects can also be integrated in genesisWorld if they are available via the API. MARINI automatically detects all endpoints.
Yes. CAS genesisWorld is often operated on-premises, and MARINI can also connect on-prem systems. No installation in the CRM is necessary; the HubEngine connects via REST or SOAP API to your genesisWorld instance, whether cloud, hybrid, or on-prem.
In real-time. You can configure synchronization via webhook or trigger, so leads flow to Leadtributor immediately after qualification in the CRM and are automatically routed there. Alternatively, schedule-based synchronization is also possible if desired.
The status is automatically synchronized back to the CRM. You can define rules in MARINI for what should happen next: For example, the lead is assigned to another partner or escalated back to inside sales. All feedback loops remain transparent.
Yes, custom objects are supported. All modules and endpoints available via the CAS genesisWorld API can be included in synchronization. MARINI automatically detects new fields and offers you the ability to integrate them into mapping via dialog.
MARINI is GDPR and revDSG compliant, hosts exclusively in the EU, and uses an ISO 27001 certified data center. All data transfers run encrypted over secure APIs. You always retain full control over data mapping, field rules, and access rights.
Data is only the gold of the digital age when it is integrated and consistently translated into decisions. That is exactly what MARINI stands for: we connect data sources, make data actionable, and enable purpose-driven, model-based analytics—fully aligned with the principles of Robotic Selling.
For the digital marketing of our dairy products, we successfully leverage the high-performance, flexible, and sustainable MARINI integration platform.
With MARINI’s integration solutions, we eliminate customer data silos and orchestrate marketing automation campaigns seamlessly across systems.
We support you in integrating CAS genesisWorld and Leadtributor. Personalized. Tailored to your goals.
