Would you like to have consistent and accurate customer data in CAS genesisWorld and Inxmail at all times without any IT projects? That’s exactly what MARINI is for.
With MARINI, the integration of CAS genesisWorld and Inxmail is ready to use in just a few days and grows flexibly with your requirements.
And the best part: we handle the integration for you. Our experts set up your CAS genesisWorld Inxmail interface on your behalf or together with your team.
Important note: The video shows the integration of HubSpot with SAP C4C. Of course, connecting to CAS genesisWorld with Inxmail and many other systems is also possible.
CAS genesisWorld is a CRM system for medium-sized businesses with a focus on user-friendliness and teamwork. Inxmail is a German email marketing specialist focused on data-driven newsletters, high delivery rates, and GDPR compliance.
The CAS genesisWorld Inxmail integration connects customer data from the CRM with professional email marketing. Contacts, activities, and distribution lists flow in real-time, opens and clicks are synced back. The result: Data-driven marketing based on current CRM information, without manual lists and duplicate data maintenance.
Marketing based on current CRM data is no longer a pipe dream. With the integration of CAS genesisWorld and Inxmail, contacts, campaigns, and tracking data are automatically synchronized.
Synchronize contacts and distribution lists from CAS to Inxmail. Distribution lists are created in CAS genesisWorld and automatically transferred as lists to Inxmail. Address changes, new contacts, and opt-in status flow in real-time. Marketing works with the same data as sales and back office.
Send newsletters and campaigns via Inxmail. Inxmail handles delivery with certified mail servers, bounce management, and delivery rates averaging 98 percent. The CRM system is not burdened. Mailings are created with a drag-and-drop editor in corporate design, without programming knowledge.
Sync tracking data back to CRM. Opens, clicks, and bounces are automatically archived in CAS genesisWorld and visible in the contact record. Sales sees before the call which topics generated interest. Marketing has all engagement data centrally available.
Synchronize opt-ins and unsubscribes bidirectionally. Anyone who registers via an Inxmail form is created in CAS genesisWorld. Anyone who unsubscribes receives no further mailings. Consent status is consistent across all channels and GDPR-compliant.
Evaluate campaign performance in real-time. Inxmail provides detailed reports: open rates, click paths, bounces, and conversions. This data is available in CAS genesisWorld and can be linked there with sales activities. Marketing sees which campaigns lead to deals.
Refine segmentation with CRM data. Industry information, project history, and account data from CAS genesisWorld enable precise targeting in Inxmail. Newsletters become more relevant, open and click rates increase. Wastage decreases.
The use cases on this page are not theoretical, but implementing them requires experience. You can set up integration and data management yourself through MARINI’s no-code interface, or have our team configure it for you. For implementation in your systems, we work collaboratively with you and your service providers. If you don’t yet have a suitable service provider, we’re happy to recommend an appropriate partner from our network.
Andreas Gozian, Chief Sales Officer at MARINI
Member of the Executive Board at CAS Mittelstand CRM – CAS Software AG
The partnership with MARINI offers our customers and partners new opportunities to integrate any systems quickly and flexibly. We successfully deliver both simple integrations and complex integration requirements (data management, ETL processes, etc.) together with our partner MARINI.
CEO at Inxmail
Successful email marketing thrives on interesting and relevant, recipient-specific content. This requires the right content and current data from various sources such as CRM, shop systems, or other platforms. Creating relevant content from data for highly individualized emails is Inxmail’s strength. MARINI provides the necessary data for this, and that’s exactly why the combination of both systems leads to increased revenue and success.
For: C-level, management, business development
Make marketing ROI measurable. When campaign data lands directly in the CRM, we see which newsletters lead to inquiries and which topics convert. Marketing shifts from cost to investment. The integration provides transparency across the entire funnel: from open to deal.
Increase efficiency through automation. Manual list maintenance, CSV exports, and duplicate data storage cost time and cause errors. With the integration, marketing and sales work with the same data, in real-time. Teams focus on strategy instead of data synchronization.
Minimize compliance risks. Inxmail is GDPR-compliant, EU-only hosted, and CSA-certified. Opt-in and opt-out processes run automatically. Consent status is consistent across all systems. This reduces legal risks and ensures legal certainty in email marketing.
For: marketing, sales, customer success, operations
Send newsletters based on current CRM data. Distribution lists are created in CAS genesisWorld, contacts flow automatically to Inxmail. Changes in the CRM are immediately visible. No more Excel lists, no outdated addresses. Marketing works with the same data as sales.
Sales sees who is interested in which topics. Opens, clicks, and link interactions are archived in the contact record in CAS genesisWorld. Before the next call, sales knows which newsletters were read and which products or services generated interest.
Automated bounce management. Invalid email addresses are detected by Inxmail and marked in the CRM. Distribution lists stay clean, delivery rates high. This reduces costs and protects the mail server’s reputation.
Measure campaign success in real-time. Inxmail provides detailed reports: who opened, who clicked, which links were clicked most frequently. This data is available in CAS genesisWorld and can be linked with sales activities. Marketing sees which campaigns lead to deals.
For: IT, development, system architects, admins
REST API usable for both systems. CAS genesisWorld offers REST and SOAP APIs, Inxmail Professional uses REST and SOAP/Hessian. MARINI can synchronize all relevant objects: contacts, distribution lists, tracking data, opt-ins. Both systems support real-time synchronization.
On-premises installations can also be connected. CAS genesisWorld is often operated on-premises. MARINI can also connect on-prem systems without requiring installations in the CAS system. Inxmail is typically used as an ASP service but can also run on dedicated servers.
Flexibly configure mapping and field rules. Not all fields from CAS genesisWorld need to flow to Inxmail. MARINI enables field mapping, transformations, and validation. Fields can be renamed, filtered, or combined. Custom objects in CAS genesisWorld are supported.
Monitoring, logs, and alerts included. MARINI offers a no-code interface with real-time monitoring, error logs, and alerts. Admins see which data was synchronized when and whether errors occurred. Troubleshooting becomes transparent and fast.
Business-critical data deserves maximum reliability. At MARINI, security isn’t an add-on—it’s our lived standard. Our security architecture at a glance:
This keeps your central data infrastructure stable, protected, and scalable at all times. Together, we’ll find the right integration and tailor it precisely to your requirements.
Typically, contacts, addresses, distribution lists, and their memberships are transferred from CAS genesisWorld to Inxmail. In the opposite direction, tracking data such as opens, clicks, bounces, and unsubscribes flow back to the CRM. Opt-in and opt-out status are synchronized bidirectionally. Custom objects in CAS genesisWorld are supported by MARINI and can also be synchronized.
Yes. CAS genesisWorld is often operated on-premises, and MARINI can also connect on-prem systems. The integration occurs via the REST or SOAP APIs of CAS genesisWorld, without requiring installations or plugins in the CRM system. Inxmail is typically used as an ASP service but can also run on dedicated servers.
MARINI already has an adapter for Inxmail Professional. Adapters for Inxmail Commerce and Inxmail New Xperience can be developed without problems. All API endpoints and methods are integratable. The integration works uni- and bidirectionally. Regardless of the product, contacts, distribution lists, and tracking data flow.
Opt-in and opt-out status are synchronized bidirectionally. If someone registers via an Inxmail form, the contact is created or updated in CAS genesisWorld. Unsubscribes from Inxmail are marked in the CRM so that no further mailings are sent. Consent status is consistent across all channels and GDPR-compliant.
Yes. Opens, clicks, and link interactions are automatically archived in CAS genesisWorld and visible in the contact record. Sales sees before the next call which newsletters were read and which products or services generated interest. Detailed reports from Inxmail are also available in CAS genesisWorld.
MARINI offers a no-code interface for field mapping, transformations, and validation. Setup typically takes a few days to weeks, depending on the complexity of requirements. MARINI can handle the integration as a full service or implement it in co-creation mode together with the internal team. No installation in the CRM or email system required.
The integration of our marketing automation (Evalanche) and Salesforce via MARINI takes our data quality to a new level and provides the basis for successful account-based marketing.
With MARINI, we use a reliable interface between our existing ERP system and HubSpot. The data exchange works seamlessly and delivers tangible added value in our day-to-day operations. We are particularly impressed by the platform’s clear structure as well as the direct and straightforward communication with the support team.
Data is only the gold of the digital age when it is integrated and consistently translated into decisions. That is exactly what MARINI stands for: we connect data sources, make data actionable, and enable purpose-driven, model-based analytics—fully aligned with the principles of Robotic Selling.
We support you in integrating CAS genesisWorld and Inxmail. Personalized. Tailored to your goals.
