Would you like to have consistent and accurate customer data in CAS genesisWorld at all times without any IT projects? That’s exactly what MARINI is for.
CAS genesisWorld manages contacts, sales opportunities and projects. But without connection to marketing automation and ERP, the potential remains untapped. Leads run into dead ends, scoring data is missing in sales, customer master data diverges between systems.
MARINI connects CAS genesisWorld with marketing automation, ERP and HubSpot. Addresses, contacts, sales opportunities and documents are synchronized bidirectionally. Marketing engagement becomes visible in the CRM, customer data kept current in the ERP. Even on-premise installations can be connected without having to install anything in the CAS system itself.
CAS genesisWorld is the CRM for simple mid-market companies. It offers contact management, sales control and project management in a user-friendly system. But without connection to marketing automation and ERP, the continuous sales process is missing: Marketing generates leads that don’t automatically flow into the CRM. Sales works with outdated customer data because the ERP isn’t synchronized. Campaign attribution remains in the dark because marketing engagement isn’t played back.
MARINI closes this gap. The integration platform connects CAS genesisWorld with marketing automation like HubSpot or Evalanche, with ERP systems like SAP Business One or Dynamics 365 Business Central and with data quality services like Dun & Bradstreet. Bidirectional, in real-time, with no-code interface for mapping, field rules and validation. Custom objects are also supported.
Member of the Executive Board at CAS Mittelstand CRM – CAS Software AG
The partnership with MARINI offers our customers and partners new opportunities to integrate any systems quickly and flexibly. We successfully deliver both simple integrations and complex integration requirements (data management, ETL processes, etc.) together with our partner MARINI.
The following lists show a selection of the most popular integrations with their own landing pages. MARINI can connect significantly more systems and also offers the possibility to develop custom adapters for custom systems, on-premise solutions or systems not yet listed.
Synchronize contacts, scoring and campaigns between CRM and marketing. Marketing engagement becomes visible in sales, leads are provided with attribution.
Reconcile customer master data and documents between CRM and ERP. Sales opportunities become orders, customer data remains consistent.
Synchronize CAS genesisWorld with other CRM systems. Ideal for migrations, merger scenarios or multi-CRM environments.
Transfer shop customers and orders to the CRM. Sales sees e-commerce activities, marketing can build campaigns on shop data.
Lead routing and translation services round out the integration portfolio. Leads are qualified and distributed, international content is translated.
Explore the available standard integrations for CAS genesisWorld and activate them directly through your MARINI account.
MARINI builds custom integrations for any system with an API — proprietary developments, on-premise solutions, or unlisted systems. Delivered within days.
The following use cases show typical scenarios in which CAS genesisWorld serves as a hub for cross-system business processes. The list is a selection that has proven itself in practice.
Marketing-sales alignment. Contacts and scoring data are synchronized between CAS genesisWorld and marketing automation. Sales sees which leads have actively interacted with marketing content. Marketing receives feedback on which leads became sales opportunities. Campaign attribution becomes traceable, lead qualification accelerates. A common scenario: HubSpot generates leads that are automatically created as contacts in CAS genesisWorld and provided with scoring values. Sales opportunities are played back so that marketing can measure the ROI of individual campaigns.
CRM-ERP integration. The customer master data is reconciled between CAS genesisWorld and ERP systems like SAP Business One or Dynamics 365 Business Central. Sales opportunities are converted into quotes and orders, documents made visible in the CRM. Sales works with current pricing information, the ERP with valid customer data. A typical example: A won sales opportunity in CAS genesisWorld automatically triggers the creation of a quote in the ERP. Invoices and delivery status are synchronized back to the CRM so that sales has an overview of the entire lead-to-cash process.
Data quality and enrichment. Addresses and contacts in CAS genesisWorld are compared with external data sources like Dun & Bradstreet. Company information, credit data and economic indicators are automatically enriched. Duplicates are detected and cleaned. A practical scenario: A new lead is created in CAS genesisWorld. MARINI automatically checks whether a record already exists for this company and enriches missing information such as industry, number of employees or credit score. Sales thus receives a complete picture from the start.
Multi-system orchestration. CAS genesisWorld serves as a CRM hub that is connected to multiple systems simultaneously: marketing automation for campaigns, ERP for documents, e-commerce for shop customers, lead routing for qualified leads. All systems remain synchronized in real-time without manual data transfer. A practical example: A lead comes through a HubSpot campaign, is qualified via Leadtributor and transferred to CAS genesisWorld. Sales processes the sales opportunity, which is automatically transferred to the ERP as an order when won. Shop orders from the same customer are also visible in the CRM so that sales recognizes cross-selling potential.
Whether it’s a single process or a complex system landscape: We work with you to align your use cases and identify the right integration strategy. I look forward to the conversation.
Andreas Gozian, Chief Sales Officer at MARINI
CAS genesisWorld integration is not an industry-specific topic — it is a process-driven one. That said, the concrete requirements vary considerably: in the financial sector, the focus is on compliance, KYC processes, and regulated data flows. In mechanical engineering and manufacturing, the priorities lie in partner sales, aftermarket processes, and complex customer structures with hierarchical relationships. In the media industry, it is subscriptions, reader engagement, and multi-channel distribution that drive integration needs. The following industry pages demonstrate how MARINI addresses these requirements in practice.
CAS genesisWorld offers its own integration platform with OpenSync. In practice, however, this reaches limits: complex configuration, limited support for bidirectional synchronization, missing no-code interface. MARINI offers the more powerful alternative: all objects including custom objects, even on-premise systems can be connected without having to install anything in the CAS system itself.
Native connectors vs. integration platform. Many CRM and ERP systems offer native connectors for selected targets. These are easy to set up but rigid: field mappings are predefined, transformations are hardly possible, extensions to additional systems are complex. MARINI, on the other hand, is an integration platform that connects any systems. Field rules, validation, duplicate management and complex mappings are configurable via a no-code interface. New systems can be connected without development effort, existing integrations flexibly adapted. This makes MARINI the sustainable solution for growing system landscapes.
Custom development vs. permanent platform. Some companies develop integrations themselves: scripts, APIs, custom code. This works in the short term but creates technical debt in the long term. Every API change, every new system, every adjustment requires developer resources. MARINI takes over the management of integrations permanently: updates are rolled out centrally, monitoring and alerting are built in, new systems can be connected without redevelopment. The platform grows with you instead of being rebuilt with every change.
Generic iPaaS vs. specialized solution. Large iPaaS platforms like Zapier or Make offer thousands of integrations but are optimized for simple use cases. Complex mappings, duplicate management or bidirectional synchronization with conflict resolution are difficult to implement. MARINI is specialized in B2B integrations between CRM, ERP, marketing automation and data quality: bidirectional synchronization, field rules, validation, custom objects, on-premise connection. The platform is built for the requirements of mid-market and enterprise, not for consumer use cases.
Business-critical data deserves maximum reliability. At MARINI, security isn’t an add-on—it’s our lived standard. Our security architecture at a glance:
This keeps your central data infrastructure stable, protected, and scalable at all times. Together, we’ll find the right integration and tailor it precisely to your requirements.
In CAS genesisWorld, addresses (companies), contacts (contact persons), sales opportunities, projects and activities are typically synchronized. MARINI also supports custom objects that you have defined in your CAS system. All objects can be synchronized bidirectionally, with flexible field mappings and validation rules.
CAS genesisWorld offers both REST and SOAP web services for integration. MARINI can use both interfaces and synchronize all relevant objects. Authentication is via basic auth or token-based methods. Even on-premise installations can be connected without having to install anything in the CAS system itself.
Yes, CAS genesisWorld is frequently operated on-premises. MARINI can also connect on-premise systems without requiring installations in the CAS system. The connection is made via secure tunnels or VPN, depending on network architecture. This makes MARINI ideal for companies that rely on on-premise CRM for compliance or security reasons.
Yes, CAS genesisWorld can be integrated with HubSpot without problems. MARINI offers a powerful solution for connecting CRM and marketing automation. Contacts, scoring data and campaigns are synchronized bidirectionally. Sales sees marketing engagement, marketing receives feedback on sales opportunities. Custom objects and complex mappings are also supported.
Yes, custom objects in CAS genesisWorld are supported by MARINI and can be synchronized like standard objects. You define the field mappings, validation rules and transformations via the no-code interface. This makes MARINI ideal for companies that have customized their CRM objects and still need seamless integrations.
Yes, MARINI offers real-time synchronization between CAS genesisWorld and other systems. Changes are transferred immediately without time delay. This is particularly important for marketing-sales alignment and CRM-ERP integration, where current data is critical. Alternatively, you can also configure time-based synchronization if batch processes are more sensible.
The duration depends on the complexity of the integration. Simple scenarios like synchronizing contacts between CAS genesisWorld and HubSpot can be set up in a few days. More complex use cases with multiple systems, custom objects and extensive mappings require two to four weeks. MARINI offers both self-service and professional services for implementation.
The costs depend on the number of synchronized records, the complexity of the mappings and the number of connected systems. MARINI bills transparently based on usage: you only pay for what is actually synchronized. You receive a concrete offer from the sales team, which analyzes your requirements and puts together a suitable package.
With MARINI, we use a reliable interface between our existing ERP system and HubSpot. The data exchange works seamlessly and delivers tangible added value in our day-to-day operations. We are particularly impressed by the platform’s clear structure as well as the direct and straightforward communication with the support team.
MARINI is our preferred partner for HubSpot integrations into complex system landscapes—technically strong, reliable, and ideal for joint projects.
The integration of our marketing automation (Evalanche) and Salesforce via MARINI takes our data quality to a new level and provides the basis for successful account-based marketing.
We support you in integrating CAS genesisWorld with other systems. Personalized. Tailored to your goals.
