How Do I Make My Data Smart?
Reading Time: 4 mins
When people talk about data quality these days, the term “smart data” quickly comes up. In this article,…
Sales Cloud
Get Enthusiastic Customers Thanks To Integrated Marketing and Sales Processes
Reading Time: 4 mins
It is widely known that marketing and sales must work closely together. Marketing generates the new customer contacts…
Data Silos: What Limitations Do Companies Face due to a Lack of Data Integration?
Reading Time: 2 mins
Companies use numerous systems – each for certain functions or tasks. For example, companies often use CRM, ERP,…
Marketing and Sales Must Think in Terms of Interlinked Processes
Reading Time: 3 mins
Prof. Dr. Bernd Skiera, co-partner of Marini Systems, spoke in the DDV series “Science Talks” about how important…
These SalesTech Trends Are Driving Digitization in Sales
Reading Time: 4 mins
Digitalization and intelligent automation are currently changing processes in marketing and sales. There are currently three technology trends…
The CRM Challenge Shows: Integration Is Essential
Reading Time: 2 mins
Live presentation of Marini HubEngine and DataEngine during the German CRM Forum. This year, we attended the German…
Flymint Presents Account-based Marketing Solution in Use at Mainova AG
Reading Time: 3 mins
The 10th German CRM Forum, Germany’s leading CRM conference, took place in Munich on February 18 and 19,…
Lars Georg Volkmann (VPV): Robotic Selling Support Inspires Insurance Distribution
Reading Time: 3 mins
Part 3: Lars Georg Volkmann, Chief Sales Officer at VPV Lebensversicherungs-AG, explains how automated predictive analytics supports insurance…
Future-proof CRM Systems for Industrial Companies
Reading Time: 3 mins
Digitization is changing the requirements profile for CRM systems, including in industry. For a CRM system to clear…