How Do I Make My Data Smart?Reading Time: 4 minsWhen people talk about data quality these days, the term “smart data” quickly comes up. In this article,…
Get Enthusiastic Customers Thanks To Integrated Marketing and Sales ProcessesReading Time: 4 minsIt is widely known that marketing and sales must work closely together. Marketing generates the new customer contacts…
Data Silos: What Limitations Do Companies Face due to a Lack of Data Integration?Reading Time: 2 minsCompanies use numerous systems – each for certain functions or tasks. For example, companies often use CRM, ERP,…
Marketing and Sales Must Think in Terms of Interlinked ProcessesReading Time: 3 minsProf. Dr. Bernd Skiera, co-partner of Marini Systems, spoke in the DDV series “Science Talks” about how important…
These SalesTech Trends Are Driving Digitization in SalesReading Time: 4 minsDigitalization and intelligent automation are currently changing processes in marketing and sales. There are currently three technology trends…
The CRM Challenge Shows: Integration Is EssentialReading Time: 2 minsLive presentation of Marini HubEngine and DataEngine during the German CRM Forum. This year, we attended the German…
Flymint Presents Account-based Marketing Solution in Use at Mainova AGReading Time: 3 minsThe 10th German CRM Forum, Germany’s leading CRM conference, took place in Munich on February 18 and 19,…
Lars Georg Volkmann (VPV): Robotic Selling Support Inspires Insurance DistributionReading Time: 3 minsPart 3: Lars Georg Volkmann, Chief Sales Officer at VPV Lebensversicherungs-AG, explains how automated predictive analytics supports insurance…
Future-proof CRM Systems for Industrial CompaniesReading Time: 3 minsDigitization is changing the requirements profile for CRM systems, including in industry. For a CRM system to clear…