The European Union’s General Data Protection Regulation has had a huge impact on the business processes of all companies. The high regulatory requirements must be constantly met technically when new processes are implemented. The DataEngine, as the data management component of the Enterprise Data Platform, offers all functionality to establish a robust and GDPR-compliant Privacy and Consent Management.
Impact of the General Data Protection Regulation (GDPR) on the Online Advertising Industry
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Prof. Dr. Bernd Skiera, co-founder of Marini Systems, spoke at the TechAcademy 2020 conference “Can Tech Save the…