Bernd Skiera

Prof. Dr. Bernd Skiera has held the first chair for Electronic Commerce in Germany at the Goethe University Frankfurt am Main since 1999, earned one of the most prestigious research awards with an ERC Advanced Grant in 2019 and is on the board of EFL-The Data Science Institute and the Schmalenbach Society. His research focuses on online marketing, marketing analytics, machine learning, marketing automation, electronic commerce and consumer protection. He is co-founder of Marini Systems GmbH.

Marketing Automation Trends in 2022 - Roundtable

Dun & Bradstreet and Marini Systems together at the “Marketing Automation Trends 2022” digital conference

Reading Time: < 1 mins

The Marketing Börse hosted the digital conference Marketing Automation Trends 2022 from November 9 to 11, 2021 with…

Interview-Bernd-und-Center-fpr-Retailing-Studies

Will Hybrid Work Models and Robotic Selling Shape the Future?

Reading Time: < 1 mins

Prof. Dr. Bernd Skiera, co-partner of Marini Systems, was interviewed by Professor Venky Shankar from the Center for…

Marketing and Sales Must Think in Terms of Interlinked Processes

Reading Time: 3 mins

Prof. Dr. Bernd Skiera, co-partner of Marini Systems, spoke in the DDV series “Science Talks” about how important…

Marini Systems and Celonis shared insights from practice with students at Goethe University Frankfurt

Process Mining Meets Robotic Selling – Celonis and Marini Systems at the Goethe University

Reading Time: 2 mins

From practice to university: making technology tangible for students. On January 15, 2020, together with Celonis, we presented…

Foto von Anton Lengle, Lars Volkmann und Bernd Skiera

Lars Georg Volkmann (VPV): Robotic Selling Support Inspires Insurance Distribution

Reading Time: 3 mins

Part 3: Lars Georg Volkmann, Chief Sales Officer at VPV Lebensversicherungs-AG, explains how automated predictive analytics supports insurance…

Bernd Skiera opens the joint Robotic Selling Event with the Marketing Club at Goethe University

Robotic Selling Back at Its Roots: at Goethe University

Reading Time: 3 mins

Part 1: Professor Dr. Bernd Skiera, who works at the Marketing Chair at Goethe University, talks about the…

connection business and communication technology

Better Digitalization of Sales with the MAROPO Concept

Reading Time: 2 mins

The MAROPO concept stands for “MApping ROPO” (Research On-/Offline with Purchase On-/Offline) and is aimed at companies that…

Clemens Sahner at Schmalenbach Conference 2018

Marini Systems Presents Robotic Selling at the Schmalenbach Conference

Reading Time: 2 mins

An exchange of experience between science and practice – Marini Systems as a positive example at the Schmalenbach…

Interview of Our Founder with Professor Fader from the Wharton School of Business on the Topic of Customer Management

Reading Time: 2 mins

Prof. Dr. Bernd Skiera, co-founder of Marini Systems, was already interviewed by Professor Fader from the renowned Wharton…

Blog Overview