Prof. Dr. Bernd Skiera

Bernd Skiera

Prof. Dr. Bernd Skiera has held the first chair for Electronic Commerce in Germany at the Goethe University Frankfurt am Main since 1999, earned one of the most prestigious research awards with an ERC Advanced Grant in 2019 and is on the board of EFL-The Data Science Institute and the Schmalenbach Society. His research focuses on online marketing, marketing analytics, machine learning, marketing automation, electronic commerce and consumer protection. He is co-founder of Marini Systems GmbH.