Do you want consistent and accurate customer data in HubSpot and SAP S/4HANA at all times without an IT project? That is exactly what MARINI is for.
Connect HubSpot and SAP S/4HANA: simple, fast, secure
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Data integration made simple
With MARINI, the integration of HubSpot and SAP S/4HANA is ready to use in just a few days and grows flexibly with your requirements.
- Simple: The intelligent no code interface makes integrations immediately transparent and controllable and includes logs, monitoring, and alerts.
- Fast: Changes are synchronized in real time between HubSpot and SAP. Your company benefits right away from consistent data.
- Secure: EU based GDPR compliant hosting, ISO certified data centers, and governance mechanisms provide maximum reliability.
And the best part: we handle the integration for you. Our experts set up your HubSpot SAP S/4HANA interface on your behalf or together with your team.
The video shows the integration of HubSpot with SAP C4C. Of course, connecting to S/4HANA and many other systems is also possible.
Your benefits at a glance
Traditional integration projects take months and tie up resources.
With MARINI, integration works without that effort. You use a platform that is ready to go right away.
All endpoints and objects
Standard and custom objects, fields, and relations are available immediately and can be adapted flexibly.
Every type of data can be connected and kept up to date at any time.
Mapping and transformation
Assign fields visually, align formats, and calculate, validate, and normalize values.
Data is standardized so systems can work together smoothly.
Bidirectional and real time
Data is synchronized securely in real time, one way or two way, event based or time controlled.
Information is available immediately, fast, secure, and reliable.
Conditions, triggers, and workflows
Complex processes can be controlled with multi step workflows using rules, events, and schedules.
Even complex processes are easy and reliable to control.
No code UI, no installation
Configuration happens directly in MARINI without installation, without plugins, versioned and independent of releases.
Settings can be adjusted anytime quickly and easily.
Monitoring, analytics, and audit
Logging, dashboards, alerts, and complete audit trails ensure seamless monitoring and analysis.
All processes are transparent at all times and easy to trace.
Security and governance
Encryption, MFA, logs, rights, and roles ensure maximum security and governance.
Data and access are always secure, transparent, and fully GDPR compliant.
Scalable, hybrid, and extensible
Extendable through data stores, golden records, APIs, webhooks, and custom solutions.
MARINI is future proof and new requirements can be implemented at any time.
Support and operations
Support from onboarding to third level support with clearly defined SLAs.
An experienced team ensures secure, stable, and resilient operations.
Start your personal demo today and see for yourself how easy integration can be.
Maximum security and stability
Business critical data deserves maximum reliability. At MARINI, security is not an add on, it is our standard. Our security architecture at a glance:
- GDPR compliant and legally secured
- ISO 27001 certified data centers
- Multiple daily backups across multiple locations
- Incident response and recovery plans
- Continuous monitoring and dedicated tech support
This keeps your central data infrastructure stable, protected, and scalable at all times. Together we find the right integration and tailor it precisely to your requirements.
Typical integrations with HubSpot and SAP S/4HANA
Business partners to companies and contacts
Business partners from SAP S/4HANA become companies and contacts in HubSpot. This includes addresses, contacts, roles, and other attributes. Changes in SAP are adopted automatically and kept current in HubSpot. This means your sales team always works in HubSpot with consistent and verified master data without manual maintenance and with bidirectional traceability.
- SAP business partner → HubSpot companies
- SAP contact person → HubSpot contacts
- Addresses, roles, attributes → one to one synchronization
Connect deals and quotes
Deals and quotes in HubSpot can be transferred seamlessly into quote and order documents in the ERP. Line items, prices, taxes, and partner roles are mapped automatically and synchronized consistently between the systems. This reduces manual double entry, sales works end to end in the HubSpot process, and the ERP remains the leading system for order and billing.
- HubSpot deal → SAP quote
- SAP orders → HubSpot deals
- Status updates and order numbers back to HubSpot
Consistent data for quotes and deals
Products, price lists, and discounts from SAP are represented as products and line items in HubSpot. This allows sales to access the central catalog directly in HubSpot and create quotes and deals with valid prices and items. Through the integration plans, product master data from SAP is cleanly mapped to the product and line item objects in HubSpot.
- SAP product master → HubSpot products
- Price lists and discounts → HubSpot line items
- Automatic updates when changes occur
Make ERP data visible in HubSpot for sales
Invoices, credit notes, and order histories from SAP are transferred to HubSpot. In the context of deals and companies, sales sees what customers have already purchased, which invoices are open, and which revenues were generated. This enables proactive action and helps to use cross selling and upselling opportunities.
- SAP billing → HubSpot deals or companies
- Open items and history → display in context
- Full purchase history visible for sales
Consolidated view across all systems
MARINI consolidates data from SAP S/4HANA, HubSpot, and other sources, cleanses it, and enriches it. This creates golden records that provide a single reliable view of customers, products, and transactions. These are distributed in a controlled way to HubSpot and all connected systems. Sales benefits from complete information while data quality and consistency increase across the entire organization.
- Data from SAP plus HubSpot plus external sources → MARINI
- Normalization, duplicate check, fuzzy matching, enrichment
- Golden record → distribution to HubSpot, SAP, and other systems
Your use case is not listed. No problem. Tell us what you need, we will align your requirements together and find the right solution.
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HubSpot trusts MARINI
Simple, fast, and secure HubSpot integration for any system landscape.
Jens Leucke
Country Lead Germany and Director Corporate DACH at HubSpot Inc.
As a key partner, MARINI perfectly extends the capabilities of HubSpot for companies with complex system landscapes. Through seamless integration of SAP, legacy systems, and diverse data sources, we create a true single source of truth together. Especially valuable. Our midmarket customers can keep their established IT structures and still use the full power of HubSpot with clean data, automated processes, and a 360 degree customer view that delivers measurable business results.
Tim Stuke
Principal Enterprise Account Executive DACH at HubSpot Inc.
With MARINI, our customers can get started quickly and easily and implement their first integrations in a very short time. At the same time, the platform offers the flexibility to map even very complex use cases step by step. This allows us to integrate HubSpot seamlessly even in demanding system landscapes and deliver real value for our customers.
Daniele Delle Donne
Principal Partner Manager and Team Lead at HubSpot Inc.
At HubSpot, integrations with ERP systems like SAP S/4HANA are part of our daily work. With MARINI, we have found a reliable partner for this. Connecting HubSpot and SAP S/4HANA is just one of the projects where we have brought customers to success through excellent collaboration.
MARINI Subscription: fair, transparent, complete
With MARINI you get full flexibility and complete transparency. You pay only for what you really need and still always get the complete range of features.
Included services
Plans and volumes
- 1 account included, expandable as needed
- 2 integration plans included, expandable as needed
- 32,000 relations included, expandable as needed
- 1 group or tenant included, expandable as needed
Unlimited features
- Unlimited mappings, uni and bidirectional
- Unlimited conditions
- Unlimited actions
- Unlimited transformations
- Unlimited triggers, real time
- Unlimited time controls, frequency
- Unlimited test mode
- Unlimited debug mode
- Unlimited statistics and logs
- Unlimited rights and roles concepts
- Unlimited multi factor authentication
Service and security
- Included. Hosting in certified data centers in the EU, Frankfurt and Berlin
- Included. Multiple daily backups in separate data centers
- Included. Incident response team and disaster recovery plans
- Included. Monitoring and continuous support by our tech team
- Included. Documentation and Help Center
Support: flexible based on usage
Professional services: individual on request
These companies trust MARINI
Questions and answers
MARINI operates the platform in certified data centers located exclusively in Germany, with AI services hosted in Sweden. Hosting is EU only, GDPR compliant, and secured multiple times per day. Our incident response and recovery team ensures certified processes and maximum availability.
Yes. With MARINI you configure integrations entirely without programming. Use the no code interface to create plans, mappings, and workflows.
We offer more than 300 available adapters, from SAP and Salesforce to databases and marketing platforms. With the connector SDK you can also implement custom interfaces.
Yes. MARINI is endpoint agnostic and supports uni and bidirectional synchronization, scheduled or in real time.
No. No installations or add on modules are required in the connected systems.
Yes. MARINI runs in the cloud and can connect to systems hosted on premises. A hybrid integration from the cloud to on premises systems is therefore possible.
In addition to data integration, MARINI provides a data cloud that consolidates data sources and allows you to cleanse, normalize, and enrich the data. Golden records combine master and transaction data and are distributed in a controlled way to the connected systems.
We provide continuous monitoring, transparent status views, and a defined incident response and recovery procedure.
The process is clearly structured and completed in a very short time, depending on project scope even in a few days. In phase 1 we clarify access data, kickoff, and mappings. Phase 2 covers implementation, tests, and feedback loops. After that comes go live. In phase 4 we support you in hypercare, develop further use cases, and adapt integrations flexibly as needed. This gets you to productive use quickly.
The price depends on complexity and volume. All features are included. There are no artificial limits for frequency, volume, or features.
Yes. With the connector SDK you can create custom adapters. Our development team can support you and connect custom built systems or databases directly in just a few days. You can find guides and best practices in the Help Center.
Do you have more questions or want to get started right away. We are here for you.
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