The construction industry is characterized by a large number of target groups (including customers, craftsmen, architects, property developers) and partly variable sales cycles, from very spontaneous to very protracted. This requires not only detailed consulting but also intensive contact management. We have already realized the demands placed on indirect sales, which are typical for the construction industry, in a number of projects.
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An integration platform as a control center for your data
Offers from the construction industry are often distributed via a wholesale/retail structure. This increases the number of parties involved (planners, wholesalers, POS, craftsmen, end customers) and processes. The parties involved interact at many touchpoints, which all have to be synchronized, and the processes are usually not stringent across all parties. The data from all systems and touchpoints can be orchestrated and routed via the Marini Integration Platform.
Manage different processes via the integration platform
Depending on the offer in the construction industry, sales cycles can be very long, fact-driven, and filled with many co-decision-makers. On the other hand, offers can also be very comparable or exchangeable and are purchased spontaneously. Depending on the sales cycle, the integration must enable flexible processes. With the Marini Integration Platform you can implement different processes and route your data accordingly – e.g. store several process variants for sales cycles of different lengths.
Manage the flow of your data perfectly
Offers from the construction industry are often complex. Customers interact with many touchpoints to get information and make decisions. The data from all these touchpoints must be synchronized. This must be taken into account in the integration. Data can be transformed, validated and routed via the Marini Integration Platform. This means that even complex lead and opportunity processes can be managed easily.
Facing complexity with clean and consistent data
Due to the complexity of the offerings, the intensity of consulting is high. This is reflected in many contacts and a lot of data. This information must be made accessible to all parties involved to enable optimal service and sales success. With the Marini Integration Platform your entire system landscape is connected. All your data is synchronized and available in all integrated systems – in real time.
Provide your sales department with the best possible customer overview
In addition to technical features, personal interaction is important in the construction industry. The private network and impulses from the network can decide about a deal. Data and movements from the network must be trackable. Depending on what systems your sales force uses, this is where data can start to diverge. With integrated systems and data, system boundaries will end.
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