You don’t need to install any plugins or components in your connected systems.
Obtain a complete view of your customer data
Put the customer at the center by obtaining a consistent view of your customer data. In the centralized platform, you pull together all the relevant information about a customer. There you can consolidate, validate, condense and enrich the data. In this way, you have all the important information about your customers available, structured and visible in one centralized location.
Get a centralized view of your customers
A centralized data platform gives you a single view of your customer data. There, you consolidate the data from all systems and perform data cleansing. What remains is a clean and centrally accessible customer profile. This enables you to make better decisions and serve your customers’ needs even better.
Manage your data centralized and increase your data quality
By managing your data centrally, you can precisely control your data quality. You can even introduce centralized master data management by creating golden records and managing them in the platform. In this way, you also achieve higher data quality in the source systems if you control your data centrally.
Cloud, hybrid, on-premises, all endpoints, uni- and bidirectional, unlimited, secure and GDPR compliant
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The development of further integrations is no problem and can be realised quickly.
A centralized platform can serve as an Enterprise Data Platform (EDP) or a Customer Data Platform (CDP). If the entities contact and company are the main entities, we speak of a CDP – in the other cases of an EDP. In the centralized platform you collect all relevant data in one place to have it available and visible at one glance. This often forms the basis for visualizations and analyses.
For a centralized platform, you need the DataEngine in addition to the HubEngine. The data is routed to the platform and transformed, validated, consolidated, aggregated or enriched there. This gives you a single profile of your customers. This is available and visible in the centralized platform – and always up-to-date thanks to real-time integration of your systems.
A centralized platform, unlike a distributed platform, is not designed as a darknet. In the platform, you bring together your customer data from all your relevant systems and build a single, complete profile there. The centralized platform is a system with a user interface that visualizes the customer data. Therefore, you can view the complete customer profiles there – following the idea of Customer 360: a 360 degree view of the customer.
The golden record can be enriched with all transaction data associated with the entity. All that is required is a relation to the entity of the golden record (e.g. contact).