Help Center

Integration Workflows

Automate process across all your systems

Distributed Data Management

Seamless and consistent data in all systems

Centralized Data Management

Consistent and centralized view on customer data

Marini Systems Trainings - Businesswoman during presentation in board room.


Learn highly demanded skills for data integration and data management.

Type: FAQ
Component: DataEngine
Category: Centralized Platform

What to use the reporting in the DataEngine for?

Once the customer data has been consolidated in your centralized platform and supplied with transaction data or enriched with external data, new insights are possible. Any reports can be built – even across entities (modules). You can aggregate, segment and filter data as you wish.


Let’s say you’ve merged data from a marketing automation system with data from the CRM system. Tracking data comes from MA, while contract data comes from the CRM system (which is connected to the ERP system). The analysis possibilities are now almost unlimited and depend on your business question. Here are a few examples (not exhaustive):

  • Are older or newer customers more responsive to marketing activities (MA)?
  • Do marketing activities have an impact on purchase completion?
  • Which activities have an impact?
  • What are the interactions in post-sale campaigns per product line?

Here we show schematically how the infrastructure for reporting looks like in a centralized platform.

More documents

Category: Centralized Platform

Your individual question

Have you already checked if your question has not already been answered?

Frequently asked questions and answers that arise in the course of projects are published in the Help Center. There is a high probability that the information you are looking for can be found there. If your questions have not yet been answered there, we will be happy to take the time to answer them. Just send us a support ticket.