A real challenge in sales is keeping data up-to-date and, in particular, achieving high data quality. Companies that succeed in this achieve on average 30% higher sales.
Sales usually works with two systems, a CRM system and an ERP system. In this example, the ERP system SAP S/4HANA and the CRM modules of Microsoft Dynamics are connected. As far as the systems are not integrated, the potential of clean data is lost and the costs for the manual effort due to the doubled system maintenance increase significantly. The problem can be solved effortlessly, securely and quickly using the Marini Integration Platform. The HubEngine and the DataEngine are used for this purpose.
In a further step, all data sets available in the Data Marketplace can be directly included in the integration pipeline via the DataEngine and processed in real time. In This way, data can be validated and company information (e.g. MDM, KYC, AML, ESG) can be enriched and kept up to date in the long term.
