The example shows an extended data pipeline. Here, the contracts are also synchronized and made available in CRM system. The extension shows that any modules from the systems can be added to the pipeline for synchronization.
Extensions can also involve entirely new systems, such as marketing automation applications or webinar applications. These can be seamlessly connected to the distributed platform and thus included in the data pipeline. This makes information from added applications in CRM or ERP systems accessible and visible – in real time.
Data-driven companies with connected systems have a 70% higher customer loyalty. Smart data integration and clean data management pay off.
