Integration often proves difficult as soon as one of the systems is hosted on-premises. For example, this is often the case with Microsoft Dynamics instances, i.e. they are only accessible via a private network (VPN). Using the Marini Integration Platform, a connection to on-premises instances is easily possible.
In this application example, we bidirectionally synchronize contacts from HubSpot with contacts from the ERP system, namely Dynamics 365, so that contact data in HubSpot is always kept up-to-date in real time. The example could be extended to include any data, such as accounts or contracts.
This is particularly relevant as estimates suggest that at least 25-30% of all data in such systems becomes inaccurate and out of date over time. This in turn leads to less effective sales and marketing campaigns. By seamlessly integrating the systems involved, this can be significantly reduced.
