Through the marketing automation platform Evalanche, you can easily collect and develop your leads in a versatile way when you integrate your CRM system with Evalanche. For example, you can seamlessly integrate your Salesforce Sales Cloud with Evalanche via the Marini Integration Platform.
Using the HubEngine, you can route leads coming into Evalanche via conditions into either your Contacts or Leads in Salesforce. This allows you to route inquiries into your CRM in real time. Studies have shown that 50% of sales go to the vendor who responds first. From the Sales Cloud, sales can also trigger actions in Evalanche, such as predefined mailing campaigns.
