Leads are generated via campaigns in Evalanche. The generated leads are synchronized in real time into Leadtributor, which is integrated by the HubEngine. There, a salesperson is assigned to the leads manually or automatically. Automated can be done e.g. via the postal code.
The information about the assigned sales representative is immediately synchronized back to Evalanche. There, highly personalized e-mails or even whole e-mail campaigns can be triggered on this basis. Personalized targeting and nurturing improves the lead qualification process, which also increases the overall lead quality. For example, 23% of sales reps stated that they needed “better leads” from the marketing team above all else.
