The Sales Inquiries app on the MARINI platform enables seamless capture of inquiries from channels like marketing tools, trade show apps, or websites. These inquiries are assessed for potential and can be converted into Contacts, Accounts, and Deals with just one click if deemed valuable. Acting as a CRM-like lead module, it plays a vital role in marketing nurturing processes, specifically handling the Sales Accepted Lead (SAL) phase.
Example
A trade show inquiry can be linked to an existing account and quickly turned into a deal for further sales actions. Similarly, marketing-generated leads can be evaluated and integrated into the sales pipeline, streamlining the process from lead generation to conversion.