In this use case, the foundation for Account-Based Marketing (ABM) is laid by synchronizing contacts, companies, and target groups from the SAP Sales Cloud into HubSpot. HubSpot offers suitable features for ABM.
The results of the marketing campaigns can then in turn be streamed back into the Sales Cloud, so that sales is always up to date and can act optimally. Processes across both systems are possible through the integration. For example, once a score is reached in HubSpot, an action could be triggered in Sales Cloud – such as notifying sales.
For example, poorly qualified leads cause a sales rep about 550 hours of work per year, or the equivalent of $32000. This amount can be significantly reduced through targeted marketing in combination with seamless integration of the systems – and thus lower costs.
