A data pipeline between the Salesforce Sales Cloud and the ERP system SAP S/4HANA ensures continuous data synchronization. The Marini Integration Platform, as a distributed platform for data management, coordinates, transforms and controls the continuous exchange of data and ensures that the data in the CRM is always kept up to date.
This is particularly relevant as estimates suggest that 25-30% of all data in such systems becomes inaccurate and outdated. This in turn leads to less effective sales and marketing campaigns. By seamlessly integrating the systems involved, this can be significantly reduced.
The diagram represents the simplest form of a data pipeline. With the distributed platform as the control center, the pipeline can be extended as required (see example below).
